Understanding Public Reactions Across Time: A Sentiment Analysis of Itaewon Halloween Crowd Crush

Following the Itaewon Halloween Crowd Crush of 29 October 2022, this study examines how public sentiment evolved on Naver, South Korea’s most influential digital platform. While prior research has focused on mainstream media and global social networks, little is known about localized discourse on Naver. To address this gap, we analyzed 2107 user-generated posts collected via Python-based web scraping across three time periods: the immediate aftermath, first anniversary, and passage of the Itaewon Special Law. Semantic network analysis, sentiment classification, and logistic regression were applied to uncover patterns in discourse and emotional tone. Results reveal a shift from grief and outrage in 2022 to demands for political accountability, safety reform, and memorialization by 2024. High-frequency keywords reflected media and government narratives, while low-frequency terms exposed grassroots voices and emotional nuance. Regression analysis confirmed statistically significant associations between sentiment, title length, and year. These findings suggest that digital platforms not only mirror public sentiment but also shape the emotional and political framing of national tragedies. By tracing sentiment over time, this study contributes to understanding how echo chambers, narrative framing, and temporal context interact in shaping collective responses to crisis.