- Article
The Effectiveness of Robot-Enacted Messages to Reduce the Consumption of High-Sugar Energy Drinks
- Isha Kharub,
- Michael Lwin,
- Aila Khan,
- Omar Mubin and
- Suleman Shahid
This exploratory study examines the effectiveness of social robots’ ability to deliver advertising messages using different “appeals” in a business environment. Specifically, it explores the use of three types of message appeals in...

