Next Article in Journal
Exploiting Inter-Organizational Relationships in Health Care: A Bibliometric Analysis and Literature Review
Next Article in Special Issue
The Role of Nationality and Hotel Class on Guests’ Satisfaction. A Fuzzy-TOPSIS Approach Applied in Saint Petersburg
Previous Article in Journal
Redefining the Use of Sustainable Development Goals at the Organisation and Project Levels—A Survey of Engineers
Open AccessArticle

Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort

Faculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau, China
*
Author to whom correspondence should be addressed.
Adm. Sci. 2020, 10(3), 56; https://doi.org/10.3390/admsci10030056
Received: 5 June 2020 / Revised: 22 July 2020 / Accepted: 28 July 2020 / Published: 12 August 2020
With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors to the Urumqi Silk Road International Ski Resort during the winter were taken as the research object, and a quantitative study was carried out using a questionnaire survey. 278 questionnaires were recovered. A model of tourism motivation, satisfaction and revisit intention based on the push-pull factor was constructed, and the relationship among the three was verified by structural equation modelling. The research results can provide a theoretical basis and can reference suggestions for the development of ski tourism in destination cities and the strategic marketing of ski resorts. View Full-Text
Keywords: ski tourism; travel motivation; satisfaction; revisit intention ski tourism; travel motivation; satisfaction; revisit intention
Show Figures

Figure 1

MDPI and ACS Style

He, X.; Luo, J.M. Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Adm. Sci. 2020, 10, 56. https://doi.org/10.3390/admsci10030056

AMA Style

He X, Luo JM. Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Administrative Sciences. 2020; 10(3):56. https://doi.org/10.3390/admsci10030056

Chicago/Turabian Style

He, Xiaoshan; Luo, Jian M. 2020. "Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort" Adm. Sci. 10, no. 3: 56. https://doi.org/10.3390/admsci10030056

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop