Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort
Faculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau, China
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Adm. Sci. 2020, 10(3), 56; https://doi.org/10.3390/admsci10030056
Received: 5 June 2020 / Revised: 22 July 2020 / Accepted: 28 July 2020 / Published: 12 August 2020
(This article belongs to the Special Issue Retailing and Customer Satisfaction: From an International Perspective)
With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors to the Urumqi Silk Road International Ski Resort during the winter were taken as the research object, and a quantitative study was carried out using a questionnaire survey. 278 questionnaires were recovered. A model of tourism motivation, satisfaction and revisit intention based on the push-pull factor was constructed, and the relationship among the three was verified by structural equation modelling. The research results can provide a theoretical basis and can reference suggestions for the development of ski tourism in destination cities and the strategic marketing of ski resorts.
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Keywords:
ski tourism; travel motivation; satisfaction; revisit intention
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MDPI and ACS Style
He, X.; Luo, J.M. Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Adm. Sci. 2020, 10, 56. https://doi.org/10.3390/admsci10030056
AMA Style
He X, Luo JM. Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Administrative Sciences. 2020; 10(3):56. https://doi.org/10.3390/admsci10030056
Chicago/Turabian StyleHe, Xiaoshan; Luo, Jian M. 2020. "Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort" Adm. Sci. 10, no. 3: 56. https://doi.org/10.3390/admsci10030056
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