Search Results (191)

Although metaverse model houses have recently emerged as an interactive alternative to traditional housing marketing tools, empirical research addressing users’ experiences within these environments remains limited. This study aimed to examine how three dimensions of user experience (UX)—operational, sensory, and exploratory—affect user satisfaction and behavioral intentions in metaverse model houses. A total of 83 participants explored a metaverse model house using a tablet PC and completed a questionnaire. Multiple linear regression analysis revealed that exploratory experience significantly influenced user satisfaction, while sensory experience was positively associated with all behavioral intentions, including the intention to revisit, recommend, reside, and purchase. These findings advance our understanding of UX in virtual housing environments and highlight the importance of immersive and exploratory elements in designing effective metaverse model houses. The results offer practical implications for improving digital housing marketing strategies and guiding the future development of metaverse-based architectural platforms. Full article

As a representative case that embodies both the attributes of a Buddhist sacred site and those of a UNESCO World Heritage site, Mount Wutai provides a distinctive research setting for examining behavioral mechanisms in temple tourism. This study aims to construct an integrated model to systematically test the effects of enjoyment, memorability, attitude, subjective norm, and perceived behavioral control (PBC) on revisit intention (RI), while incorporating social media exposure as a moderating variable. Based on data collected through a two-wave on-site survey, this study analyzed 617 tourists in Mount Wutai and employed structural equation model to examine the relationships among the variables. The results indicate that all five psychological antecedents exert significant positive effects on revisit intention, among them, PBC demonstrating the most substantial impact. Further analysis reveals that social media exposure significantly moderates the relationships among enjoyment, memorability, attitude, subjective norm, and revisit intention, most notably in the “memorability–RI” relationship, whereas its moderating effect on the “PBC–RI” relationship is not significant. These findings not only enrich the theoretical framework by integrating emotional attribution, behavioral cognition, and digital media engagement but also provide practical implications for sacred tourism destinations, enabling them to enhance visitor loyalty through digital communication and experience optimization. Full article

Understanding destination image perceptions is critical for tourism destinations seeking to maintain competitive advantage and foster visitor loyalty. While the traditional literature suggests that first-time and repeat visitors differ significantly in their cognitive and affective destination image perceptions due to experiential differences, emerging evidence from destinations with established branding challenges these conventional assumptions. Thailand, as a globally prominent destination with sustained branding initiatives since 1998, provides an ideal context for examining whether visitor experience moderates destination image formation and loyalty outcomes. This study investigates differences in cognitive and affective destination image perceptions and destination loyalty between first-time and repeat international travellers to Thailand, applying the cognitive–affective–behavioural (CAB) model to examine how these constructs influence revisit and recommendation intentions across visitor segments. Data were collected from 392 international tourists visiting three major southern coastal destinations in Thailand (Phuket, Krabi, and Phang-Nga) through face-to-face surveys using purposive sampling. The sample comprised 185 first-time travellers and 207 repeat visitors. Partial least squares structural equation modeling (PLS-SEM) with multigroup analysis was employed to examine structural relationships and test for significant differences between visitor cohorts using parametric, Welch–Satterthwaite, and permutations tests. Contrary to theoretical expectations, multigroup analysis revealed no statistically significant differences between first-time and repeat travellers across all examined pathways (all permutation p-values > 0.05). Both groups demonstrated equivalent perceptions regarding how cognitive image influences affective image, and how these dimensions affect revisit and recommendation intentions. Affective image emerged as the dominant predictor of destination loyalty for both segments, while cognitive image primarily served as an enabler of emotional responses. These findings challenge traditional assumptions about experiential differences between visitor types suggesting that mature destinations with consistent long-term branding may achieve perceptual uniformity that transcends direct experience. Destination marketing organizations should implement unified rather than segmented strategies, prioritizing emotional engagement mechanisms over rational attribute promotion to cultivate destination loyalty across all visitor segments. However, these findings are specific to coastal leisure destination and may not fully generalize to other destination types. Full article

This study aims to identify the variables that influence revisit intention and the theories most frequently employed in related research. This research adopts a systematic literature review (SLR) following the PRISMA 2020 guidelines, encompassing the identification, screening, and synthesis of articles from the Scopus, ScienceDirect, and Emerald databases. The results indicate that customer satisfaction, destination image, experience, and service quality emerge as the most dominant variables. At the same time, constructs such as electronic word-of-mouth (e-WOM), place identity, and accessibility receive comparatively little scholarly attention. Moreover, the Theory of Planned Behavior constitutes the most commonly applied theoretical framework, followed by the stimulus-organism-response (SOR) model, the Theory of Reasoned Action (TRA), and Cognitive Appraisal Theory. These findings reveal research gaps that provide a foundation for future conceptual model development. The study offers both theoretical and practical contributions toward strengthening strategies for fostering tourist loyalty. Full article

As destinations featured in films and television programs attract growing numbers of tourists, exploring the factors that sustain film tourists’ loyalty and advocacy has become increasingly important. This study explores the determinants of post-visit behaviors through the lens of cognitive appraisal theory (CAT), investigating how perceived authenticity, perceived value, and satisfaction shape revisit and word-of-mouth (WOM) intentions among 436 Chinese film tourists visiting Thailand. Data were analyzed using structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to capture both symmetrical and configurational effects. The SEM results reveal that perceived authenticity, perceived value, and satisfaction significantly enhance WOM intentions. The complementary fsQCA findings reveal multiple causal pathways leading to high revisit and WOM intentions. The study advances theoretical understanding by demonstrating the applicability of CAT to film tourism and showing how tourists’ cognitive evaluations and emotional appraisals jointly shape their post-visit behavioral intentions. The findings also offer practical guidance for developing authenticity-based strategies to foster loyalty and positive destination advocacy. Full article

The COVID-19 pandemic has severely affected Thailand’s economy, forcing many workers to return to their hometowns and engage in agricultural activities. Community-Based Tourism (CBT) has become a significant strategy to mitigate these effects by leveraging local cultural resources. This study aims to (1) assess the potential of cultural resources for tourism development in Koh Perd fishing village, Chanthaburi, Thailand, and (2) examine the determinants of revisit intentions among Thai tourists. To address the first objective, qualitative research was conducted through in-depth interviews with 15 Thai tourists, analyzed using coding analysis, while a quantitative survey of 400 respondents assessed the perceptions of cultural resources. The findings indicate that the village’s historic houses (Ruen Ran Kha) are perceived as the most valuable tourism assets, followed by cultural authenticity and aesthetics, respectively. For the second objective, data from 400 Thai tourists were analyzed using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and multiple regression. The results reveal that destination attractions, marketing and accessibility, and safety and security are significant factors influencing revisit intentions. Full article

In the highly competitive restaurant industry, prioritising customer satisfaction is crucial for establishments pursuing differentiation and repeat business. Within this context, creating unique and memorable experiences has evolved from a marketing trend into a strategic imperative, compelling restaurants to deliver encounters that transcend mere functional service and quality. However, prior research has primarily examined quality factors and satisfaction in isolation, overlooking the mediating role of experiential realms in this relationship. This study offers a novel contribution by integrating service quality and experiential marketing within a single empirical model, addressing a gap in the hospitality literature. Specifically, few studies have empirically examined how tangible and intangible quality cues translate into the four experiential realms of the Experience Economy—aesthetic, escapist, entertainment, and educational—and how these, in turn, influence satisfaction and revisit intentions. Drawing on the Experience Economy framework, this study develops and tests a conceptual model linking quality antecedents—physical environment, food quality, and customer service—to the four experiential realms (aesthetic, escapist, entertainment, and educational) and subsequent satisfaction and revisit intentions. Using data collected from 312 restaurant customers, the hypotheses were tested through Structural Equation Modelling (SEM). The findings reveal that quality antecedents significantly influence experiential realms, which in turn enhance satisfaction and revisit intentions—offering a more nuanced mechanism than previously theorised. By being among the first to empirically test these relationships in the sit-down restaurant context, this study adds theoretical and practical insight into experience-based brand differentiation. Moreover, it provides actionable insights for restaurant managers seeking to transform quality delivery into memorable, loyalty-building experiences. Full article

Understanding how environmental design and institutional trust shape perceived security in nightlife settings is essential for enhancing customer experiences and business sustainability. This study examines how surveillance, access control, territoriality, maintenance, and trust in police influence customers’ perceptions of security in nightlife establishments in Colombia, and how these perceptions affect satisfaction and revisit intentions. A survey was conducted involving 400 customers in nightlife venues in Guadalajara de Buga, using Likert scales to evaluate the constructs. Data were analyzed using partial least squares structural equation modeling; Results indicate that maintenance (β = 0.304), surveillance (β = 0.264), trust in police (β = 0.203), and territoriality (β = 0.184) significantly influence perceived security, while access control does not. Perceived security strongly impacts satisfaction (β = 0.662) and revisit intention (β = 0.641). The model explains 47% of the variance in perceived security, 43% in satisfaction, and 41% in revisit intention. These findings highlight the value of integrating environmental design and institutional trust within service marketing and crime prevention, showing that investments in design and maintenance can yield commercial benefits. The study offers guidance for owners seeking to improve customer satisfaction and loyalty through targeted strategies. Full article

This study aims to examine the determinants of tourist continuance intention in halal tourism in Indonesia and extend the Theory of Planned Behavior (TPB) model by incorporating sustainable tourist citizenship behavior (STCB) and tourists’ emotional events and past halal experiences to provide a rounded understanding of Muslim tourists’ revisit intentions. This quantitative study employed partial least squares structural equation modeling (PLS-SEM) to analyze the data collected from 500 Muslim tourists who visited halal destinations in West Sumatra. The findings reveal that their STCB, attitudes, subjective norms, and perceived behavioral control significantly influence their continuance intention. Moreover, the empirical findings indicate that tourists’ emotional events and past halal experiences positively affect the TPB constructs, further strengthening the behavioral outcomes. All the proposed hypotheses were supported by the model and highlight the critical roles of psychological, experiential, and behavioral factors in shaping tourist loyalty. The results of this study contribute to the theoretical advancement of halal tourism behavior and offer practical suggestions for destination management to enhance sustainable engagement and repeat visitation among Muslim travelers. Full article

Biophilic designs and elements have been the focus of numerous studies due to their potential impact on key marketing outcomes including satisfaction, word-of-mouth, and revisit intentions. However, previous studies have mainly relied on simplified image-based experiments that focused only on the presence or absence of biophilic elements, overlooking the quality of these designs as hotel guests actually experience them. This study aimed to investigate the quality of actual biophilic elements in hotel service settings and their impact on guest well-being, perceived value, and patronage intentions while also exploring the moderating effects of guest delight. The study employed a self-administered questionnaire survey to collect data from a total of 428 guests who had already stayed at hotels with biophilic designs/elements in Egypt. Using SmartPLS 3.0, a PLS-SEM analysis was performed to test the study hypotheses and conceptual model. The findings revealed that the high quality of biophilic designs/elements in hotels significantly affected guest well-being and perceived value, which eventually supported revisit intentions and willingness to pay a premium. The results also affirmed the moderating effects of guest delight on the proposed model. This study addresses a notable knowledge gap and provides valuable managerial implications regarding hotel biophilic designs. Full article

Museums play a significant role in a destination’s cultural and tourist offer, influencing the overall tourist experience. Based on survey conducted among visitors to the Museum of Apoxyomenos of the town of Mali Lošinj and the Cres Museum of the City of Cres, located on the islands of Cres and Lošinj in Croatia, the views of visitors on the museum experience, its role in shaping the overall tourist experience and its connection with the level of consumption, satisfaction with the destination and intention of re-visiting were analysed. The findings of this research suggest that satisfaction with the museum experience can significantly contribute to a positive perception of the destination, encouraging recommendations and increasing the intention to revisit. The results confirm that satisfaction with museum experience strongly contributes to the positive assessment of the destination, encourages recommendations, and increases the intention to return. Although only a weak positive correlation has been established between total visitor consumption and consumption within museums, museums are recognised as important revenue generators and economic factors in the destination. Socio-demographic factors had no significant impact on satisfaction, indicating the universality of the museum’s offer. The findings of this research point to the importance of museum content, promotion, and integration of museums into tourism strategies as potential key elements in the development of tourist destinations. Based on the results obtained, the importance of museum contents, promotion, and integration of museums in tourist strategies is confirmed as key elements of the development of destinations. This research contributes to understanding museums as active participants in the cultural and economic development of tourist destinations. Full article

Cultural heritage sites play a crucial role in safeguarding identity, fostering cultural exchange, and generating sustainable tourism. Within this context, the Palace Museum in Beijing, which attracts 19 million annual visitors, offers a compelling case for examining the dynamics that shape revisit intention. This study explores the relationships among perceived authenticity, place attachment, destination satisfaction, visitor engagement, and revisit intention within the context of heritage tourism. Using Partial Least Squares–Structural Equation Modeling (PLS-SEM), data were collected from local visitors to the Palace Museum to analyze both the direct and mediating effects of these constructs. Findings indicate that perceived authenticity significantly enhances both destination satisfaction and visitor engagement, while place attachment makes a strong contribution to visitor engagement. Moreover, visitor engagement emerged as a more influential mediator than destination satisfaction in linking perceived authenticity to revisit intention, showing the importance of immersive and meaningful participation in shaping tourists’ behavioral intentions. These results suggest that while satisfaction remains a relevant concept, strategies that emphasize authenticity-driven experiences and fostering of deeper emotional and participatory bonds are more effective in sustaining revisits. This study advances the understanding of heritage tourism and provides practical insights for managing iconic heritage sites such as the Palace Museum. Full article

This study investigated how perceived authenticity influences consumers’ revisit intention to time-honored restaurants and explored the moderating role of place attachment in this relationship. Data were collected from 319 consumers with prior experience at time-honored restaurants using SK Telecom’s T Membership online survey platform. The results revealed that food authenticity, brand value, and nostalgia significantly influenced revisit intention, whereas historical and cultural values and environmental authenticity did not. Food authenticity exerted the strongest influence as an emotional driver. Moderation analysis revealed that environmental authenticity was more influential for consumers with low place attachment, while nostalgia was stronger among those with high attachment. These results demonstrate that authenticity dimensions exert distinct effects depending on emotional bonds with a place. This study contributes to the literature by clarifying the role of authenticity in shaping behavioral intentions. Furthermore, by repeatedly visiting time-honored restaurants and perceiving their authenticity, consumers experience positive emotions and enhance their life satisfaction, which are closely connected to their psychological and subjective wellbeing. Therefore, time-honored restaurants play an important role as sustainable cultural venues that foster life satisfaction and wellbeing. Full article

The coronavirus disease 2019 pandemic brought significant changes to dining practices. Using meal kits, restaurant meal replacements (RMRs), and contactless dining became common, accelerating the trend toward personalized and convenient meals. Nevertheless, many people continue to prefer visiting crowded restaurants, willingly accepting the inconvenience associated with crowdedness. This paradoxical phenomenon suggests deeper social and cultural motivations beyond the basic function of eating. This study explores the social and psychological attributes of perceived crowdedness in restaurants—affiliation motivation, social proof, and human ambience—and examines their effects on customers’ emotions and behavioral intentions. A quantitative survey was conducted to assess customers’ emotional and behavioral responses to crowded dining environments, and the proposed relationships were tested using structural equation modeling. The results showed that all three attributes had a positive effect on emotional responses such as pleasure and arousal. However, only pleasure significantly influenced behavioral intentions, including revisit and word-of-mouth intentions, while arousal did not. These findings suggest that emotional pleasure derived from crowded dining environments is a key factor in encouraging continued customer engagement. The study offers theoretical and practical implications for designing emotionally and socially sustainable restaurant environments in the post-pandemic era. Full article

This study examines the impact of food authenticity and social media exposure on revisit intention, mediated by the roles of memorable culinary tourism experience and destination image. This research uses a quantitative approach with an explanatory research type. The survey was conducted on 400 domestic tourists who had experienced local culinary tourism in Magelang Regency through the distribution of questionnaires. Data analysis used Structural Equation Modeling (SEM) with the LISREL 8.8 software. The research results indicate that food authenticity and social media exposure have a positive and significant impact on revisit intention, mediated by the Memorable Culinary Tourism Experiences and Destination Image. These findings expand the Consumer Behavior Theory by integrating cultural and digital elements, strengthen the Stimulus–Organism–Response (SOR) Theory, and support the development of Brand Equity Theory in culinary tourism destinations. Full article