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Behavioral Sciences, Volume 15, Issue 1

2025 January - 99 articles

Cover Story: The paper aims to examine the relationships between behavioural biases (such as overconfidence and herding) and the rational behaviour of Australian female consumers when making financial decisions. In doing so, the paper showcases the financial illiteracy of Australian female consumers when confronted with irregularities within the Australian financial markets. Using a quantitative approach, structural equation modelling was conducted on the proposed theoretical framework with a cleaned dataset of 357 Australian female consumers. It revealed that behavioural biases significantly influence each stage of rational decision-making when making financial decisions. View this paper
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Behav. Sci. - ISSN 2076-328X
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