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9 October 2026

35 Pages

When Headlines Harm: Deconstructing “Queer Danger” in Online News Headlines on the Queer Community in India

Department of Humanities and Social Sciences, Thapar Institute of Engineering & Technology, Patiāla 147004, India

Abstract

Since 2018, adults in India have been able to engage in same-sex intimacy legally following the decriminalization of homosexual acts. Yet legal decriminalization alone does not determine how the press covers queerness in India, or what that coverage reveals about the cultural contours of LGBTQ+ identities in a rapidly changing country. This article seeks to answer this question through qualitative thematic analysis of 425 headlines from Hindi- and English-language online news outlets. Using iterative close reading and coding, this study identifies 16 problematic themes through which queerness is framed in Indian news headlines. These include criminalization/decriminalization of same-sex intimacy; sensationalization/voyeurization; pathologization through disease/mental illness; intersectional demonization with minority religions; transgender invisibility; and delegitimization of same-sex marriages. The paper examines coverage of non-heterosexual news that took place in Indian online news, drawing on framing theory, moral panic theory, and intersectionality. Instead of treating each one of the headlines as an incident of bad journalism, the article proposes a look that sees it as part of a bigger machinery that frames queer sexuality as aberrant and dangerous. Queer lives and relationships are often sensationalized, pathologized, and delegitimized in news headlines, which is particularly harmful in the context of online media in India, where headlines are often viewed in isolation from the full article. Reporters, platforms, and citizens need to take seriously how queer lives are reported and framed to achieve full queer equality in India.

1. Introduction

On 6 September 2018, in Navtej Singh Johar & Ors. Vs the Union of India case, the Indian Supreme Court struck down Section 377 in India, resulting in the decriminalization of same-sex consent between Indian adults. Many expressed relief that this marked the end of one of the most despised provisions of the penal code for queer Indians; others see it as a victory for the hard-won rights of queer communities, gradually progressing toward respectability and recognition as model citizens. Queer activists, historians, and sociologists have long noted that the decriminalization of sex between men does not necessarily end stigma, fear, or discrimination. Indeed, the ideological processes through which stigma, dread, and discrimination are reproduced have multiple institutional sites, with family, religion, education, law, and the news media among the most powerful. Different logics govern these institutions, creating a complex interplay with the role of Court orders. But do the news media play no role in the lives of queer people after decriminalization? This question assumes a pivotal significance. It still has an enormous bearing on public perception, policymaking, and queer communities’ own self-understanding, as I will now discuss.
News media are institutionally positioned with special power in creating social knowledge. Journalism makes claims about social reality, and in deciding what topics to cover, how to describe them, and how to frame them, it helps construct social reality (Hall et al. 1978). This constructive aspect of media power is particularly significant for communities that spend most of their lives with little publicly visible representation. If the only times queer people and queer relationships show up in the news are in stories about crime/violence, pathology, broken families, and scandals harming institutions, audiences (including queer audiences) receive powerful cues that these are normatively what queer lives amount to. Representation matters because these aggregate representational archives matter for public opinion, public policy, and internalized self-conception.
India serves as a uniquely relevant context for exploring these questions. With hundreds of languages and thousands of forms of media—both legacy and digital—spanning India’s cultural diversity, Hindi news sources alone are consumed by an estimated 550 million people (industry estimates; e.g., Sukudo Studios 2026)—likely the world’s largest market for any language’s media. And yet, Hindi news media’s coverage of marginalized communities—and, arguably, the queer community—has been significantly understudied in comparison to that of English-language media, reaching audiences that are far more deeply embedded in the country’s social fabric. Partly as a result of this imbalance, English-language media research has at times been criticized for centering on urban, English-speaking, middle-class conceptions of queerness (Dasgupta and Gokulsing 2014; Ghosh 2002). This study’s corpus offers the first large-scale examination of Hindi-language news media alongside English-language media from India.
Using multi-theme thematic analysis (MTA) techniques, 425 news headlines concerning queer individuals in different Indian online news sites have been qualitatively coded to investigate problematic reporting. After extensive analysis, 16 problematic themes emerged: criminalization/illegality of queer relationships/headlines that explicitly criminalize queer relationships (theme 1), sensationalism gossip/paparazzi-style reporting (themes 2 & 3), intersectional minority demonization with queer identities and religious minority identities (theme 9), invalidation of trans identities (theme 13) and framing of gender-affirming care as redemptive conformity (theme 16). The purpose of identifying each of these themes is not to highlight one-off instances of poor editorial judgment but to illustrate the prevalence of an interlocking homophobic/dis/transphobic discourse.
Section 2 presents a review of relevant literature under six subheadings: media framing and agenda-setting; moral panic and the construction of social threat; queer representation in global and South Asian media; homonationalism and trans representation; India-specific queer rights history and law; and the rise in digital news media, reviewed as background. Section 3 discusses my approach to data collection and analysis, including my corpus-creation methods and thematic analysis framework. Section 4 introduces the 16 themes I identified and provides representative examples from my corpus for each. Section 5 revisits the theories discussed in Section 2 to interpret my findings and discuss implications for journalists, media outlets, online platforms, and policymakers working toward queer equality in India.
The research question driving this study is as follows: What patterns of sensationalist, criminalizing, pathologizing, dehumanizing, or otherwise stigmatizing themes appear in news reports of queer people in the headlines of Hindi- and English-language news media in India? Harmful coverage for this study is defined as a headline or set of headlines that frame queer identity, relationships, or bodies in this manner, rather than queer identity remaining an incidental or neutral part of a story. The corpus is restricted to headlines that meet this definition rather than sampled broadly, because the goal is to characterize the discursive mechanisms through which harm is enacted when it occurs, not to estimate what share of Indian queer coverage is harmful overall—a question a neutral, inclusive sample would not be designed to answer. Neutral or affirmative coverage (e.g., Pride events, legal cases, or public announcements) therefore falls outside this study’s scope; this decision is discussed in Section 3.2 and mentioned as a limitation in Section 5.10.
First, a note on terminology. Though I will be operating primarily with the term queer as an umbrella term for lesbian, gay, bisexual, transgender, intersex, and other sexuality and gender identity minorities throughout this paper, I will also use identity-specific language where appropriate (for instance, where headlines specifically use identity-specific language, or in discussion of past literature that does the same). I do this with the understanding that many in the LGBTQ+ community and related scholarly circles have reclaimed queer as their own identifier, and mean no offense to those who do not identify as queer. Second, I acknowledge that while critiquing individual headlines, they are used as examples of a larger systemic issue. I am less concerned with the intentions of the journalists and editors who produced these headlines than with the centers of power that may enable the publication of such statements. Individuals are less significant than collectively condoned harm, which deserves collective solutions.

2. Review of the Literature

2.1. Agenda-Setting, Framing, and Constructions of Reality

The news media are not just a reflection of reality; they function as reality-constructors for their readers. Beginning with McCombs and Shaw (1972), early agenda-setting research has suggested that the media tell people what to think about, and, more recently, how they think about a given issue (McCombs et al. 1997). This reconstruction of the criminality of identity and even mental illness or social deviance is essentially an ideologically charged exercise. Through framing, Entman (1993) notes, one can select aspects of perceived reality and make them more salient in a communication text, thereby implicitly omitting alternative definitions, causal interpretations, or humanizing details. Van Dijk (1991, 1993) suggests that ideology is reflected in the routine lexical choices in news discourse. Goffman’s (1963) classic theory of stigma conceptualizes stigma as a spoiled identity. Large-scale construction of queer identity as criminal, aberrant, or dangerous regularly frames news stories about queer individuals, communities, and rights. Representations of queerness are no exception, either. Saha and Gunawardana (2022) conducted a comparative framing analysis of English- and Hindi-language Indian newspapers and argued that the Indian press coverage of Dalit communities relies on a “new-casteist” pattern that oscillates between passive fixation and demonization, thereby reproducing caste hierarchy under the guise of neutral news reporting. This article builds upon that line of framing scholarship—the study of how India’s English- and vernacular-language press jointly construct and reproduce marginalization for a specific stigmatized group—to the comparatively understudied case of queerness.

2.2. Moral Panic and Folk Devils

Stanley Cohen’s moral panic theory describes how members of a society are labeled threats to societal values and interests (Cohen 1972). Cohen lays down a repeated sequence in which similar panics ensue: concern over a perceived threat, hostility towards the group blamed for it, consensus that the group really is threatening, disproportionality between the way in which the public reacts and the group’s capacity to cause alarm or disruption, and volatility, whereby panic flares up, then subsides rapidly. Goode and Ben-Yehuda (1994) later reformulated the characteristics. In their definition, disproportionality became the most distinguishing and obvious indicator of panic; society overreacted to the group’s behavior rather than to the actual risk it posed. Folk devils, as the societal outcasts at the center of this dynamic are often called, become the subject of media frenzy disproportionate to their actual numbers or danger to society. Cohen’s framework was used by Watney (1987) to describe media coverage of gay men in the United Kingdom during the AIDS crisis. Watney observed that news stories about AIDS propagated the idea that homosexuality was a sickness and gay men needed to be cleansed from society. Applying the disproportionality criterion here, Indian headlines routinely label crimes associated with queerness as disease/crime sprees, even though comparable crimes associated with heterosexuality rarely receive this framing in isolation. This asymmetry suggests that it is not the crime that constitutes the social menace, but queerness itself.

2.3. Queer Representation in Global Media and India

A body of literature exists in the West around news media’s portrayal of LGBTQ+ people as criminals, predators, or objects of pity/tragedy, thus normalizing heterosexuality by comparison and contrast (Gross 2001; Alwood 1996). More recent scholarship shows this pattern persisting and evolving as news formats have changed. Jacobs and Meeusen’s (2021) longitudinal content analysis of television news between 1986 and 2017 revealed that, despite an increase in LGBTQ+ representation, their representation maintained a more negative tone than that of non-LGBTQ+ individuals. Morrison et al. (2021) found that Canadian news coverage of LGBTQ people’s sexual violence experiences relied on framing strategies that stigmatized victims and questioned their newsworthiness relative to non-LGBTQ+ victims—a dehumanizing pattern conceptually close to what this study identifies in the Indian context. Most recently, and most directly comparable to the present study, Ng et al.’s (2024) large-scale corpus analysis of a decade of Singaporean news coverage—a useful point of comparison given Singapore’s own former British colonial anti-sodomy statute, Section 377A—found that gay-identity coverage clustered disproportionately around violence and hate crime, while transgender-identity coverage clustered around institutional “challenges” such as suicide and incarceration, echoing the crime- and pathology-centered framings identified here. Research on how the media frames same-sex relationships and opinions about them, in relation to recognition of relationship rights, has been conducted in several countries, including the United States and several European countries where such rights have been expanded. In these studies, news and entertainment portrayals of same-sex couples have become increasingly positive, as well as increasingly focused on equality claims. Moreover, media coverage of public opposition to equal relationship rights typically frames such attitudes as discriminatory, bigoted, or ignorant of current legal or customary rights. (Sender 2004; Netzley 2010).
There are also studies examining news media representation of sexual minorities in non-Western countries, such as African nations where homosexuality is often “othered” as un-African (Epprecht 2013). While there is considerable academic interest in exploring representations of queer subjects in Bollywood films (Ghosh 2002; Dasgupta and Gokulsing 2014; Vanita and Kidwai 2000), there is a growing body of research on how English newspaper reports and online news have covered the decriminalization of Section 377 and related debates and activism (Bhalerao and Patil 2024; Parthasarathi and Kumari 2019). There is also emerging scholarship that maps and analyzes archival projects examining Queer Print Culture and the resurrection attempts of old Queer magazines, e.g., Bombay Dost and other South Asian Queer Zines (Dave 2012; Dore 2016; Horton 2023).

2.4. Homonationalism and Trans Representation

Intersectionality describes the phenomenon, theorized by Crenshaw (1989), whereby overlapping systems of oppression, such as race, gender, sexuality, and religion, compound to produce a form of marginalization irreducible to its constituent parts. Another, related phenomenon, but much more than just a conflation of queerness with Westernness, is what Puar (2007) describes as homonationalism, naming the project by which nation-states (or communities and institutions within those) grant conditional legitimacy to queer subjects only insofar as the queerness becomes available for statist forms of homonationalism, often in relation to matters of race or civilizational status. Queerness is deemed “acceptable,” the logic suggests, when it serves to bolster rather than erode national/cultural narratives: allowed to sit comfortably within lines of race, religion, and belonging, it can be seen and celebrated; otherwise, queer issues appear at the margins—as that which is to be excluded or which becomes victim to violence instead. Indian society’s understanding of homosexuality as a typically Western phenomenon, with the acceptance of homosexuals as being conditional upon the seeming tendency of homosexuals to conform rather than question the dominant societal norms, exhibits a similar phenomenon now. Also relevant is Spade’s (2011) theory about administrative violence, wherein administrative institutions like police, media, or hospitals refuse to accept the self-identified gender of transgender people.

2.5. Queer Rights in India

Indian society’s relationship with queerness cannot be discussed without reference to Section 377 of the IPC. Enacted under British Colonial rule in India, Section 377 explicitly criminalized homosexuality and implicitly allowed for the police-state harassment of LGBT+ people in India. Although Section 377 was read down in 2009 by the Delhi High Court in response to a petition filed by the non-governmental organization Naz Foundation (Naz Foundation v. Government of NCT of Delhi 2009), it was reinstated two years later when India’s Supreme Court overturned the ruling in Suresh Kumar Koushal & Anr. v. Naz Foundation & Ors (2013). In 2018, India’s Supreme Court partially struck down Section 377 as unconstitutional. However, marriage equality was yet to be legalized by India’s courts in 2023 (Supriyo @ Supriya Chakraborty & Anr. v. Union of India 2023). Also, though transgender individuals are recognized by the Supreme Court as the third gender in 2014 (National Legal Services Authority v. Union of India 2014), the hijra population of India has been the subject of poverty and inequality and has suffered violence at the hands of the police (Arvind et al. 2021; Swain 2026).

2.6. Rise of Digital News Media

News consumption in India has increased over the last decade. Specifically, Digital news platforms in Hindi and vertically integrated services such as WhatsApp, which had over 200 million active users in India by the late 2010s, have become central channels for the circulation of news, political propaganda, and misinformation, allowing headlines to travel far beyond the audiences of the original articles and have been directly implicated in “WhatsApp lynchings” and related mob violence (Banaji and Bhat 2019; Farooq 2018; McLaughlin 2018).
Headlines, when separated from the online news articles they accompany, may leave readers with a skewed understanding of queer identities and issues. Furthermore, digital ads depend on maximizing reader attention at all costs. This creates a pragmatic incentive for online news to engage in the targeted outrage industry documented in Section 5.2. Multiple scholars have argued that these problems with social media companies are not endemic features of the technology but products of specific editorial choices and policy decisions that can be changed (Napoli 2019; Gillespie 2014).

3. Methodology

The data for this paper come from a qualitative thematic analysis of online news headlines in Hindi and English from Indian publications. Data collection consisted of three steps: gathering a longitudinal corpus of headlines from Google Alerts; purposively selecting and curating that corpus; and coding the resulting dataset using thematic analysis. The steps are summarized below.

3.1. Corpus Creation

Google Alerts were set up in December 2021 and continued to collect online news reports until July 2025. Because newly indexed original or republished older articles occasionally appeared in the results, the corpus covers headlines published between July 2021 and July 2025, a span of four years, with one earlier outlier from 2013 (Joshi 2013). The alert results were produced using the region-select filter to display only India-based searches, and the global search, which includes the keyword “India,” was used to perform country-specific searches. The former ensures coverage of as many Indian-specific online news sources as possible, while the latter was curated to include online news reports that may not have been indexed within Google’s India region filter but were otherwise about Indian online news.
All searchable keywords were drawn from the following list of terms used in Indian online news media to identify queer people, identities, and relationships, as well as from keywords related to medicine and law as they apply to queer Indians:
समलैंगिक संबंध (samlaingik sambandh), समलैंगिक (samlaingik), समलैंगिकता (samlaingikta), samlingi sambandh, LGBT, LGBTIQ, LGBTQ, queer, asexual, bisexual, gay, homosexual, lesbian, non binary, transgender, transwoman, transman, third gender, hijra, kinnar, ट्रांसजेंडर (transgender), ट्रांसवुमन (transwoman), ट्रांसमैन (transman), थर्ड जेंडर (third gender), हिजड़ा (hijra), किन्नर (kinnar), eunuch, Section 377, sex reassignment surgery, sex change surgery, gender affirmation surgery, asexual India, bisexual India, gay India, homosexual India, lesbian India, LGBT India, LGBTIQ India, LGBTQ India, queer India, Sex Reassignment Surgery in India, transgender India, transman India, transwoman India.
Keywords with Hindi script and in their Hindi transliterations would yield different search results. In contrast, articles in either English or Hindi are filtered into the feed, depending on the method used. Hindi news consumption dwarfs that of English news in India (CSDS 2022); hence, it was necessary to include keywords in original Hindi to ensure the study was not biased toward English-language news syndicates.

3.2. Corpus Selection and Curation

Over the data collection period described above, the Google Alerts process returned hundreds of headlines. To determine which headlines to include in the corpus, a purposive sampling approach was used. Purposive sampling, known in qualitative research as ‘typical case sampling’ (Braun and Clarke 2006), was employed because this study does not aim to produce a representative or generalizable estimate of the frequency of harmful coverage of queer Indians across the Indian media landscape. However, to characterize the internal composition of the curated corpus itself, descriptive frequency counts and percentages for each theme are reported in Section 4. These figures describe only the distribution of themes within this purposively sampled corpus and should not be interpreted as prevalence estimates for Indian news media generally.
Inclusion decisions were made through iterative close reading against the definition of harmful coverage stated in the Introduction: a headline was retained if it used sensationalist, stigmatizing, criminalizing, dehumanizing, or otherwise problematic language to characterize queer identity, relationships, or bodies. Headlines reporting on queer Indians that did not engage in any of these framings—for instance, neutral coverage of Pride parades, legal proceedings, or public announcements—were excluded as falling outside this study’s harm-focused scope, a deliberate methodological choice rather than an unintended limitation or an ad hoc decision. This scope decision is revisited as a limitation in Section 5.10.
This process yielded a corpus of 425 curated headlines published between July 2021 and July 2025 (collected via Google Alerts from December 2021 to July 2025), plus one earlier item from 2013. The headlines were saved in a spreadsheet that linked to Google’s archive of the full online news report. To characterize the internal composition of the curated corpus, descriptive frequency counts will be reported for language distribution and outlet distribution in Section 4.

3.3. Thematic Analysis

Following Braun and Clarke’s (2006) six-phase model of thematic analysis, familiarization with the data was achieved through collection and curation, and the thematic analysis was completed through the following steps: generating initial codes, searching for themes, reviewing themes, defining and naming themes, and producing the report. This methodology was chosen over other qualitative analysis methods (e.g., grounded theory) because it offers greater interpretive flexibility and is not constrained by a coding schema developed before analysis.
In practice, this approach began by re-familiarizing oneself with the data through repeated close readings of each headline in the corpus. During this process, I paid particular attention to how each headline framed queer identity through the language they used—whether that be specifying identity as a causal or descriptive factor in the headline’s events, utilizing sensationalist or emotional language, describing criminality or pathological behavior, or placing queer identity implicitly or explicitly in the headline’s structure. Initial codes were generated by tagging specific words or word groups, and these tags were collated into potential themes through an iterative comparison process. Potential themes were then reviewed by returning to the tags and codes to ensure they formed a coherent and distinct group. Potential themes were deemed themes once each could contain some subcategories that did not belong to other themes.
In this process, 16 themes were generated. Since more than one headline alluded to 2 or more problematic framings at once, I subjected every headline to a multi-theme thematic analysis (MTA) my adaption of Braun and Clarke’s (2006) framework: one of the themes was deemed as the main theme, describing the headline’s most striking framing, and more than one (secondary) theme could complement it, representing other framings incorporated in the same headline. I utilized only the main themes (as specified in Table 1) when counting frequency-wise data.
Table 1. Frequency distribution of primary problematic themes across the coded corpus (N = 425). Each headline was assigned a single primary problematic theme reflecting its most salient framing; counts and percentages, therefore, reflect primary-theme assignment only and do not capture secondary or co-occurring themes present within individual headlines.
In this paper, the themes are demonstrated through 4 headlines that present representative examples of each theme. The chosen quotes include a mix of Hindi and English headlines from various online news sources, along with the techniques used for each theme.
The 16 themes observed were:
  • Queerness as a Direct Cause of Crime and Violence
  • Sensationalism and Framing Queerness as “Bizarre” or “Shocking”
  • Voyeuristic and Explicit Framing
  • Queerness as a Source of Family Disruption and Betrayal
  • Pathologizing Queerness
  • Framing Queer Individuals as Innately Criminal Predators
  • Technology/Dating Apps as a Lure for Crime
  • Framing Queerness as a Commercial/Exploitative Market
  • Intersectional Demonization
  • Meta-Framing of “Queer Crime” as a Trend
  • Clickbait and Suspense-Driven Framing
  • Infantilization and Denial of Agency
  • Misgendering and Erasure of Trans Identities
  • Legal and Bureaucratic Denial of Queer Legitimacy
  • Rural Backwardness and Urban Exception
  • Redemption through Gender Conformity
Four representative headlines for each theme were selected for discussion.

4. Findings

Since only one primary theme was assigned per headline based on the overall message of the framing identified, themes 11, 12, 13, 14, and 15 appear in this data as secondary/codes assigned in combination or in addition to other primary themes (most commonly with themes 1, 4, and 6), rather than as primary themes in themselves. Table 1 reports frequencies for primary-coded themes only; themes 11–15 are discussed qualitatively in Section 4 as recurring sub-patterns. From 425 headlines, 16 themes of problematic framings were identified under which the Indian media misrepresent the queer community. Below are the themes, along with descriptions and 3–4 sample headlines from my corpus. Headlines have been translated from Hindi [in brackets]. Themes are numbered and presented below in the order in which they were consolidated during the coding process described above, not by frequency of occurrence. Table 1 reports the frequency of each theme within the corpus; Section 5 groups related themes together thematically (e.g., 1, 6, 7, and 10 as variants of a crime/danger frame) regardless of their numeric order here.
Hindi-language predominates in the corpus. Of 425 headlines collected here, the majority, 339 of them (79.76%), are in Hindi, while the remaining 86 (20.24%) are in English (Table 2). This reflects the inclusion of Hindi-based queer keywords (as noted previously, the Google Alerts configured here also included Hindi keywords) in the search configuration. An empirical gap in the existing India-centric, English-language literature, which has ignored Hindi and other local languages (Joshi et al. 2020; Sambasivan et al. 2021), has thus been addressed here. Headlines in the corpus were drawn from 139 distinct online news outlets (Table 3). The most frequently represented outlets include Amar Ujala (n = 22, 5.18%), Bhaskar (n = 21, 4.94%), Times of India (n = 19, 4.47%), Janta Se Rishta (n = 17, 4.00%), and Aaj Tak (n = 16, 3.76%). However, no single outlet dominates the corpus, and the top ten outlets together account for only 165 (38.82%), suggesting that the problematic framings examined here are widespread rather than concentrated in a few sources.
Table 2. Language Distribution of Coded Headlines (N = 425).
Table 3. Frequency Distribution of Headlines by Online News Outlet (N = 425).
  • Theme 1: Queerness as a Direct Cause of Crime and Violence
This was the most frequent primary theme in the corpus (n = 184, 43.29%). These headlines declare or heavily imply that a crime (murder, assault, or another act of violence) was caused by or happened because of a same-sex romance, conflict, or identity. The broader causal context is omitted, and queer identity is placed as a cause of the crime. Here, queerness functions as the alleged motive that explains why a crime happened to its (usually queer) victim or participants.
  • पुलिस ने कुछ ही घंटों में सुलझायी मर्डर मिस्ट्री, जानें कैसे- समलैंगिक संबंध बन गए हत्या की वजह [Police Solve Murder Mystery in Just a Few Hours: Know How a Same-Sex Relationship Became the Motive for Murder] (Tripathi 2022)
  • समलैंगिक पत्नी बन गई थी हैवान, बहनों के साथ मिलकर पति के कर दिए थे टुकड़े-टुकड़े [Lesbian wife had become a demon, along with sisters, cut the husband into pieces] (Dainik Bhaskar 2022)
  • ‘गे’ प्रेम में हुई गोलीबारी में घायल निहाल की मौत [Nihal, injured in shooting over ‘gay’ love, dies ] (N. Kumar 2021)
  • Wife in lesbian relationship ganged up with sisters to dismember husband (A. Sharma 2022)
  • Theme 2: Sensationalism and Framing Queerness as “Bizarre” or “Shocking”
Headlines in this frame use descriptors like “strange”, “peculiar”, “shocking”, or emotionally charged language to frame queer relationships/lives as aberrant oddities. This frame others the queer experience as beyond typical human experience and normatively invites readers to view queer lives with prurient curiosity.
  • ये सब क्या देखना पड़ रहा है! बुआ की लड़की से लड़की लड़ा बैठी इश्क, बना संबंध, फिर जो हुआ जानकर पकड़ लेंगे माथा… [What on earth are we having to witness! Girl gets into a relationship with her aunt’s daughter; what happened next will blow your mind…] (H. Singh 2025)
  • अजब प्रेम की गजब कहानी, समलैंगिक विवाह पर अड़ी 2 महिलाएं, पति के रहते शिवपुरी वाली का दिल हरियाणा वाली पर आया [A Strange Tale of Extraordinary Love: 2 Women Insist on Same-Sex Marriage; Married Woman from Shivpuri Falls for Woman from Haryana] (Shrivastava 2025)
  • LESBIAN पड़ोसन ने 2 बच्चों की मां को अपने प्यार के जाल में फंसाने के लिए भूत का लिया सहारा [LESBIAN neighbor took the help of a ghost to trap a mother of 2 in her web of love] (Crime Tak 2023)
  • बड़ी अजीबोगरीब है यह Love Story, कानपुर में दो युवकों की जिद सुनकर पुलिसकर्मी भी हैरान [A bizarre love story: Kanpur police stunned by the demand of two young men] (Gupta 2021)
  • Theme 3: Voyeuristic and Explicit Framing
This group of headlines sensationalized consensual sex, resorted to vulgar and explicit language, and provided gratuitous detail about bodies to seek attention rather than out of journalistic reasons, focusing on sensational elements above all. These headlines dehumanized the experience of the concerned queers, portraying them solely through their sexual behavior.
  • सास बहू के साथ बनाने लगी समलैंगिक संबंध, नहीं पहनने देती कपड़े, न्यूड बदन पर ब्लेड से लिखा नाम और पति [Mother-in-law started having homosexual relations with daughter-in-law, doesn’t let her wear clothes, wrote name on nude body with a blade and husband] (Crime Tak 2024)
  • इनसाइड स्टोरी: समलैंगिक था मृतक, 8 साल से ममेरे भाई से संबंध, प्राइवेट पार्ट पर मिले दांत के निशान [Inside Story: Deceased was homosexual, had a relationship with his maternal cousin for 8 years, bite marks found on private part] (Awasthee 2024)
  • SHO और कॉन्स्टेबल के बीच समलैंगिक संबंध, मोबाइल पर करते थे अश्लील चैट, ऐसे खुला पूरा राज [Homosexual relationship between SHO and constable, used to have obscene chats on mobile—how the whole secret came out] (Zee Rajasthan Web Team 2022a)
  • समलैंगिक संबंध: भाभी को रात में चढ़ता था इश्क का बुखार, फिर ननद के साथ होती थी हमबिस्तर, अंतरंग का बनाती थी Video, फिर… [Same-sex relationship: Sister-in-law used to catch love fever at night, then shared the bed with her husband’s sister, made intimate videos, then…] (G. Sahu 2024)
  • Theme 4: Queerness as a Source of Family Disruption and Betrayal
Articles in this theme cover stories of people leaving their husbands, wives, or family units to be with someone of the same sex. The queer relationship is positioned as toxic/punitive, and the queer-identifying person is positioned as the leaver/betrayer. There is no acknowledgment of the coercive nature of compulsory heterosexual relationships in these articles.
  • Gujarat: सात महीने की गर्भवती पत्नी अपनी समलैंगिक मित्र के साथ फरार हुई [Gujarat: Seven-months pregnant wife eloped with her female homosexual friend] (Janta Se Rishta 2024c)
  • पति और आठ साल की बेटी को छोड़ सहेली पर आया दिल… समलैंगिक प्रेम कहानी का दुखद अंत [Left husband and eight-year-old daughter for a female friend… sad end of a homosexual love story] (M. Singh 2025)
  • Tamil Nadu: Student Teacher Lesbian Relationship Ruined Both Families (Subbaian 2022)
  • समलैंगिक रिश्ते में गर्भवती पत्नी ने पति को छोड़ा, पति ने खटखटाया हाई कोर्ट का दरवाजा [Pregnant wife left husband for a same-sex relationship, husband approaches High Court] (ETV Bharat Hindi Team 2024)
  • Theme 5: Pathologizing Queerness
Headlines in this category link queer identity with disease—especially HIV/AIDS and monkeypox—mental illness, suicidality, or hyper-deviance such as bestiality. This discourse replicates a medicalized understanding of homosexuality that international health bodies have officially denounced, and places the blame for queer trauma on the identity rather than systemic bigotry.
  • एमजीएम कॉलेज का खुलासा, गे कल्चर से फैल रहा एचआईवी समलैंगिक संबंधों के चलते अब स्टूडेंट्स भी एड्स की चपेट में [MGM College reveals, HIV spreading from gay culture, now students are also in the grip of AIDS due to homosexual relations] (A. Meena 2024)
  • Dog test positive for Monkeypox, its owner is GAY… It’s Human to animal transmission (Zee Media Bureau 2022)
  • समलैंगिक संबंधों के चलते महिला ने की खुदकुशी [Woman committed suicide due to homosexual relations] (Newswrap 2025)
  • पत्नी का आरोप समलैंगिक पति जानवरों के साथ बनाता है शारीरिक संबंध, धोखे में रखकर की शादी, मामला दर्ज [Wife alleges homosexual husband has physical relations with animals, married her deceitfully, case registered] (News Wing 2023)
  • Theme 6: Framing Queer Individuals as Innately Criminal Predators
The second most common primary theme (n = 72, 16.94%). Headlines in this section name queer people—especially transgender people—as criminals, using identity as the main classificatory feature for criminal behavior. Terms like “gay serial killer” and “gay rapist” frame queerness as criminal rather than incidental to a person who committed a crime. By using the sexual or gender identity as a noun modifying the criminal, rather than simply as a biographical detail incidental to the criminality (e.g., ‘gay serial killer’ instead of ‘serial killer who is gay’), the headlines suggest criminality is a consequence of or naturally inherent to the queerness. Unlike theme 1, where queerness explains why a crime occurred, here queerness functions as an inherent trait of the person committing the crime—the identity marker precedes and is made to explain the criminality itself (e.g., ‘gay serial killer’ rather than ‘serial killer who is gay’).
  • राहगीरों को लिफ्ट देता… हत्या कर शारीरिक संबंध बनाता, 11 मर्डर करने वाला ‘गे सीरियल किलर’ अरेस्ट [Gives lift to passersby… has physical relations after murdering them, ‘gay serial killer’ who committed 11 murders arrested] (AajTak 2024)
  • City MD kingpin, 5 aides nabbed from gay den-turned-narco hub (Bose 2025)
  • Aligarh Crime News: समलैंगिक संबंधों के शौक ने पहुंचाया जेल! बच्चे से कुकर्म के बाद किया ऐसा काम… [Hobby of homosexual relations leads to jail! Did this after sodomy with a child…] (C. Sahu 2025)
  • Want To Have S*x With You’: DY Patil College Student Encounters ‘Gay Rapist’ At Kasarwadi Railway Station In Pimpri-Chinchwad (VIRAL) (FPJ Web Desk 2025)
  • Theme 7: Technology/Dating Apps as a Lure for Crime
Headlines in this theme use language that deems queer-specific dating apps, such as Grindr, or even digital engagement, as responsible for crime. Hence, queer digital community spaces are the ones referred to as such a problematic infrastructure.
  • गे चैटिंग एप से हुई दोस्ती, मर्डर कर लाश जंगल में फेंकी, शादी का दबाव बना हत्या की वजह [Friendship from a gay chatting app, murdered and threw the body in the forest, pressure for marriage became the reason for murder] (ETV Bharat Uttarakhand Team 2024)
  • लखनऊ में समलैंगिक संबंध के बाद सिपाही ने की हत्या: …ग्राइंडर एप के जरिए युवक के संपर्क में आया था [In Lucknow, a constable committed murder after a homosexual relationship: …had come in contact with the youth via the Grindr app] (Dainik Bhaskar 2024)
  • The dark side of LGBTQIA+dating apps (D. Singh 2022)
  • समलैंगिक संबंध बनाने के लिए एप पर ढूंढते लोग फिर अश्लील वीडियो बनाकर वसूली [Finding people on apps for same-sex relationships, then extorting them by making explicit videos] (Zee Rajasthan Web Team 2022b)
  • Theme 8: Framing Queerness as a Commercial/Exploitative Market
Unlike the sexual identity/experience discussed above, homosexuality in ‘Blue’ becomes a market, a commodity (pay-for-play) rather than anything else. Relationships between queer folk seem unrealistic or transactional/predatory.
  • समलैंगिकता पर सवार यौनिकता का बाज़ार [The market of sexuality riding on homosexuality] (Joshi 2013)
  • Honey-trapping LGBTQ: Anand gang busted, four arrested (Express News Service 2022)
  • नोएडा में समलैंगिक एप से दोस्ती कर युवक को बुलाया, फिर अश्लील वीडियो बनाकर गहने और नकदी लूटी [Young man lured via gay dating app in Noida, robbed of jewelry and cash after being filmed in explicit videos] (M. K. Sharma 2026)
  • Gang robbing gay men busted, four arrested (H T Correspondent 2023)
  • Theme 9: Intersectional Demonization
Headlines in this pattern overtly name another marginalized identity—most frequently religious minority identity—alongside queerness. The compound negative stereotype thus produced has a multiplicative rather than an additive effect. Two sub-patterns are evident here.
  • Theme 9a. Internal Intersection
Individuals or groups are described through the simultaneous invocation of two or more marginalized identities, producing a compound folk devil.
  • Meerut: Homosexual Muslims kill Yash Rastogi & throw his pieces in drain (OpIndia Staff 2022)
  • समलैंगिक ग्रुप के चक्कर में मारा गया यश, शाहवेज ने टुकड़े-टुकड़े कर नाले में फेंकी लाश [Yash was killed because of a homosexual group, Shahvez cut the body into pieces and threw it in the drain] (Mishra 2022)
  • 7 illegal Bangladeshis, including five trans people, apprehended (Times of India 2025)
  • किन्नरों का धर्मांतरण और एचआईवी संक्रमित करने का आरोप: दावा- मालेगांव से इंदौर आए मुस्लिम किन्नरों ने 60 को पॉजिटिव किया [Allegation of religious conversion and infecting with HIV against Kinnars: Claim—Muslim Kinnars who came from Malegaon to Indore made 60 people positive] (Dainik Bhaskar 2025)
  • Theme 9b. Inter-Group Conflict
A conflict is deliberately framed as a clash between two groups defined by distinct social identities—one queer, one defined by religion—to construct an inflammatory communal narrative.
  • Kanyakumari Catholic Priest Assaulted And Robbed By Homosexual Gang In Tirunelveli (The Commune 2025)
  • Theme 10: Meta-Framing of “Queer Crime” as a Trend
These are not headlines that cover specific incidents; instead, they create a metanarrative of ‘crime wave’ associated with same-sex relations. The logic behind this meta-frame is the moral panic that frames queerness as a danger to society that citizens need to beware of. While themes 1 and 6 discuss individual incidents, theme 10 aggregates them into a ‘trend’ or a ‘crime wave’.
  • How same sex relationship crimes are rattling Rajasthan (Parihar 2022)
  • समलैंगिक संबंधों के कारण तेजी से बढ़ रहे हैं एड्स के मरीज [Due to homosexual relationships, AIDS cases are rapidly increasing] (Dainik Agniban 2023)
  • गे-गैंग से सावधान! समलैंगिक दोस्तों ने पहले कुकर्म किया फिर की हत्या, जानें मामला [Beware the gay gang! Homosexual friends first committed unnatural acts, then murder, read the full case] (ABC News 2022)
  • समलैंगिक सेक्स से स्टूडेंट्स को HIV-एड्स: इंदौर में 7 महीने में 60 पॉजिटिव [Students get HIV-AIDS from gay sex: 60 positive in 7 months in Indore] (D. Meena 2022)
  • Theme 11: Clickbait and Suspense-Driven Framing
This theme did not anchor any headline as its primary code but recurred as a secondary framing layered onto other themes, most often themes 1, 4, and 6. Headlines using this tactic employ ellipses, cliffhangers, rhetorical questions, and other internet clickbait tactics to tease information. This tactic capitalizes on queer personal lives by turning unknown or scandalous information into clickbait content for consumption. This pattern appears in the corpus only as a secondary or co-occurring framing layered onto other primary themes (see Table 1 and Section 3), which is itself notable: Theme 11 rarely stands alone as the dominant frame but recurs as reinforcement within other frames. Additionally, unlike the content-based framings in the other fifteen themes, this theme names a formal/rhetorical technique—clickbait and suspense-driven writing—that overlays onto other themes’ content rather than constituting a distinct subject-matter framing on its own. But I retain it as a named theme because this layer of style does independent representational work: reframing any of the underlying content (crime, family betrayal, pathology) as entertainment for the masses.
  • समलैंगिक संबंध में बेड पर बेहोश हुआ शख्स, फिर पार्टनर ने जो किया वो उड़ा देगा होश! [Man fainted in bed during a same-sex encounter, then what his partner did will blow your mind!] (UPUKLive 2025)
  • ये सब क्या देखना पड़ रहा है! बुआ की लड़की से लड़की लड़ा बैठी इश्क, बना संबंध, फिर जो हुआ जानकर पकड़ लेंगे माथा… [What on earth are we having to witness! A girl fell in love with her paternal aunt’s daughter, entered a relationship, and what happened next will make you hold your head in shock…] (H. Singh 2025)
  • समलैंगिक संबंध बहू के साथ बनाती थी सास, फिर जो हुआ, शायद आप पढ़ न पाए! [Mother-in-law was having a same-sex relationship with her daughter-in-law, then what happened next, you might not even be able to read!] (Naseem 2024)
  • झारखंड: पहले हुआ समलैंगिक प्रेम, फिर एक ने ली दूसरे की जान, ये है धनबाद की दर्दनाक Love Story [Jharkhand: First came same-sex love, then one took the other’s life—this is Dhanbad’s tragic Love Story] (News18 Jharkhand 2022)
  • Theme 12: Infantilization and Denial of Agency
Like theme 11, this pattern appears only as a co-occurring secondary frame rather than as a standalone primary code. Headlines of this sort depict queer people involved with younger people, and they cast the queer person as a predator by nature, deny agency to the younger person involved, and portray queerness itself as implicitly predatory or corrupting. This echoes predator stereotypes that have historically been used to oppress queer people through legislation and society. This pattern appears in the corpus only as a secondary or co-occurring framing layered onto other primary themes (see Table 1 and Section 3), which is itself notable: Theme 12 rarely stands alone as the dominant frame but recurs as reinforcement within other frames.
  • Gay Marriage: बिहार में समलैंगिक विवाह, 3 बच्चों की मां ने राजस्थान ले जाकर किया नाबालिग से की शादी [Same-sex marriage in Bihar, mother of 3 children took a minor to Rajasthan and married them] (A. Jha 2025)
  • Lesbian Aunty: चाची ने भतीजी से रचाई शादी, होटल में भरी मांग, फिर किया गंदा काम, पहले भी कई महिलाओं से थे रिश्ते [Aunt married niece, filled her parting with vermillion at a hotel, then did a ‘dirty deed’; had relations with many women before too] (Sandeep Kumar 2024)
  • 16 साल की युवती पर आया दो बच्चों की मां का दिल, रचाया समलैंगिक विवाह [A mother of two children fell for a 16-year-old girl, staged a same-sex marriage] (Sanjay Kumar 2022)
  • पति की नाबालिग भतीजी को अगवा कर समलैंगिक महिला ने किया यौन शोषण [Lesbian woman kidnapped husband’s minor niece and sexually assaulted her] (Sanmarg 2024)
  • Theme 13: Misgendering and Erasure of Trans Identities
This theme surfaces exclusively as a secondary framing, reinforcing other primary themes rather than anchoring headlines independently. This category includes headlines that denied transgender people the use of proper pronouns or names they self-identify by, referred to transgender people solely by their assigned sex at birth, or inaccurately linked trans identities to cisgender queerness. As Spade (2011) notes, this constitutes a form of administrative violence, which is the systemic denial of self-identified gender, performed through media discourse. This pattern appears in the corpus only as a secondary or co-occurring framing layered onto other primary themes (see Table 1 and Section 3), which is itself notable: Theme 13 rarely stands alone as the dominant frame but recurs as reinforcement within other frames.
  • Meerut news: समलैंगिक रिश्ते, शादी की जिद और फिर लड़की बनकर नाचने वालों का खौफनाक अंजाम [Homosexual relationships, insistence on marriage, and then a horrific end for one who dance like girls] (Navbharat Times 2024)
  • समलैंगिक दूल्हा निकली चाची, भतीजी को बहला-फुसलाकर भगाया, बनाया हवस का शिकार [Aunt turned out to be a ‘homosexual groom’, lured and eloped with niece, made her a victim of lust] (Janta Se Rishta 2024b)
  • Bairagarh police nab notorious ‘eunuch’ (The Pioneer 2022)
  • किन्नर से प्यार, चोरी और जेल… समलैंगिक संबंध की ये कहानी सुन उड़ जाएंगे होश [Love with a transgender, theft, and jail… Hearing this story of a homosexual relationship will blow your mind] (Agrawal 2023)
  • Theme 14: Legal and Bureaucratic Denial of Queer Legitimacy
No headline in the corpus was primarily coded under this theme; it appears only as a reinforcing secondary frame. In this category, same-sex marriages and gender-affirming procedures are declared invalid in the headlines by constructing these relationships through police confusion/disbelief, sensationalism around trials/jails, or calls for governmental solutions/intervention. This effectively positions the state as the legitimizing force for queer relationships, which echoes Sec 377 right through decriminalization. This pattern appears in the corpus only as a secondary or co-occurring framing layered onto other primary themes (see Table 1 and Section 3), which is itself notable: Theme 14 rarely stands alone as the dominant frame but recurs as reinforcement within other frames.
  • समलैंगिक विवाह को लेकर थाने में हाई वोल्टेज ड्रामा, दो बच्चों की मां संग जीने-मरने की कसम पर अड़ी युवती [High voltage drama at the police station over same-sex marriage, a young woman adamant on her oath to live and die with a mother of two] (Live VNS News Desk 2025)
  • बुआ से शादी करने की लड़की ने जताई इच्छा, न्याय के लिए SP से लगा रही गुहार [Girl expresses desire to marry her aunt, pleading with the SP for justice] (Ataria 2025)
  • लव कनेक्शन: 2 लड़कियों ने की समलैंगिक शादी, पुलिस हैरत में पड़ गई [Love Connection: 2 girls had a same-sex marriage, police were astonished] (Janta Se Rishta 2024a)
  • …पुलिस बोली-दोनों बालिग, खुद करें फैसला […Police said—both are adults, they should decide for themselves] (M. Kumar 2023)
  • Theme 15: Rural Backwardness and Urban Exception
Here again, as with themes 11–14, this pattern tends to be a second layer over other master framings rather than working as a master framing on its own. This cluster includes headlines that portray queer relationships that take place outside of cities (often in rural contexts or small towns) as particularly deviant or sensational. They effectively index these spaces as representative of ‘real India,’ from which queerness is aberrant, thus echoing the cultural nationalist rhetoric that queerness is un-Indian and further relegating queerness to cities as foreign to rural populations. This pattern appears in the corpus only as a secondary or co-occurring framing layered onto other primary themes (see Table 1 and Section 3), which is itself notable: Theme 15 rarely stands alone as the dominant frame but recurs as reinforcement within other frames.
  • …सीतामढ़ी में समलैंगिक प्रेम कहानी का खौफनाक अंत… […Horrific end of a homosexual love story in Sitamarhi…] (S. Jha 2025)
  • Assam: ‘Gay’ love turns deadly in Jorhat, youth faces attack by former lover (India Today NE 2025)
  • प्रीति को पूनम से हुआ प्यार, यूपी के इस छोटे शहर में दो लड़कियों के समलैंगिक संबंधों का हुआ दर्दनाक अंत [Preeti fell in love with Poonam, a painful end to the same-sex relationship of two girls in this small city of UP] (Zee News Desk 2023)
  • बक्सर की ‘गे-प्रेम’ कहानी में एक की मौत… [A death in the ‘gay-love’ story of Buxar…] (Dainik Bhaskar 2021)
  • Theme 16: Redemption through Gender Conformity
Headlines under this category position gender transition/having a boyfriend/girlfriend as the solution to the “problem” of homosexuality. They imply that gender-affirming surgery is something done because of societal/familial pressure rather than being intrinsically linked to one’s gender. They conflate gender identity with sexual orientation. They perpetuate the rhetoric of conditional inclusion: queer lives are only valid if they mimic heterosexual ones.
  • उज्जैन में समलैंगिक प्रेम में बेटे को छोड़ जिम ट्रेनर युवती के साथ भागी महिला, लड़की ने करा लिया था जेंडर चेंज [In Ujjain, in same-sex love, leaving son, woman ran away with gym trainer young woman, the girl had undergone gender change surgery.] (K. B. Singh 2022)
  • अनोखी प्रेम कहानी- इश्क में लड़की ने बदलवा लिया अपना जेंडर [A unique love story—the girl changed her gender for love] (Raj 2022)
  • UP: डॉक्टर मुझे लड़का बनाओ हमारे परिवार को Lesbian शादी मंजूर नहीं, लड़की का लिंग परिवर्तन ऑपरेशन [UP: “Doctor, make me a boy—my family doesn’t accept lesbian marriage”; the girl underwent gender reassignment surgery.] (The Bharatnama 2022).
  • लिंग परिवर्तन करवाकर ‘अलका’ से ‘अस्तित्व’ बना शख्स, बहन की सहेली से रचाई शादी [After gender reassignment, person became ‘Astitva’ from ‘Alka’, married sister’s female friend] (Deep 2023)

5. Discussion

The article examines 425 headlines from Hindi- and English-language online news articles and maps how these headlines are refracted through 16 specific themes. Instead of isolating individual headlines and interpreting them in a vacuum, this article examines the totality of the rhetoric, how it misrepresents the LGBTQ+ community, and how it is interpreted in particular ways. Each of these themes pathologizes, criminalizes, and delegitimizes LGBTQ+ identities. The article engages with the ideas of agenda-setting (McCombs and Shaw 1972), framing (Entman 1993), moral panic (Cohen 1972), and intersectionality (Crenshaw 1989), and situates this sociocultural analysis within the post-S377 socio-political context in India. The decriminalization of consenting adult same-sex relationships in Navtej Singh Johar & Ors. v. Union of India (2018) marked a constitutional shift in India. However, as I will show, popular media have found new ways to regulate queerness from the headlines.

5.1. The Criminalization Frame: Queerness as Inherent Danger

In themes 1, 6, 7, and 10, queerness and crime are most consistently linked. Under headlines such as “समलैंगिक संबंध बन गए हत्या की वजह” [Homosexual relationship became the reason for murder], the orientation of the victims is emphasized as central to the murder of which they became targets. As Entman (1993) defines it, framing involves ‘select[ing] some aspects of a perceived reality and mak[ing] them more salient in a communicating text.’ Through such headlines, prominence is given to the sexuality of the victims over and above the other motivations for violence against them. The National Crime Records Bureau shows that the three largest motives for murder in India, year-over-year, which explain most cases, are disputes of different kinds, including property disputes, family disputes, and petty quarrels (National Crime Records Bureau 2023); followed by vendetta motives and reasons attributed to financial gain. None of these causes is in any way related to sexuality. However, headlines for murder victims of queer orientation focus most strongly upon the sexuality of the victim as being the most important cause in murder.
Continuing within theme 6, terms like “gay serial killer” or “notorious eunuch” criminalize LGBTQ+ identities by placing queerness or transgender-ness as an identifier before the description of what the individual does or did. This is in line with Gross’s (2001) framework of what he calls the “outlaw” depiction of LGBTQ+ people. This trope involves LGBTQ+ people appearing in news stories almost exclusively in relation to criminality or other ‘deviance’ (p. 15). Notably, no headlines in this corpus describe a straight perpetrator as a ‘straight serial killer’; news media do not treat heterosexuality as an explanatory factor for crime in the way this corpus shows queerness being treated. This indicates that being queer is framed as inherently precarious. Together, themes 1 and 6 account for over 60% (60.24%) of the corpus. The issue is not restricted to the recurrence of such patterns. In fact, crime/predator framing seems to be the primary frame into which the Indian online news media is casting queerness in recent times.
Within theme 7, queer-specific dating applications, such as Grindr, are framed as enablers for crime. By using phrases such as ‘gay chatting app leads to murder’, the media creates the perception that queer spaces (online in this instance) are more dangerous than their straight counterparts. This reflects Sedgwick’s (1990) conception of the homo/heterosexual binary as central to the structuring of knowledge, with heterosexuality being viewed as the ‘norm,’ and thus not mentioned. Mehra et al. (2004) demonstrate that although internet access can be lifesaving for marginalized users—including sexual minorities—allowing them to engage in information-seeking, community-building, and political participation, it can also subject them to risk. This risk is structured by social inequalities rather than any essential “dangerousness” of queer information behavior itself (Mehra et al. 2004; Craig et al. 2017).
Theme 10 amalgamates many of the other crime-individualized frames into a single frame. Headlines such as “How same sex relationship crimes are rattling Rajasthan” and “गे-गैंग से सावधान!” [Beware the gay gang!] addresses a broader issue than that of a single individual. In moral panic situations, the folk devil (a person or group of people who are at the center of the panic) is usually applied to LGBTQ+ people. In both these headlines and many others in this theme, the implication is that gay people are a crime wave sweeping the country/region, and the media should be careful. Cohen’s (1972) work on moral panics explains how the media can disproportionately inflate the significance of situations. In this case, one gay person committing a crime does not mean all gay people are criminals and will commit one, as these articles imply.

5.2. Sensationalism, Voyeurism, and the Spectacle of Queer Lives

The second dimension identified in the representation of queer life as spectacle is evident in themes 2, 3, and 11. Theme 2 uses a sensationalist tone (“अजब प्रेम की गजब कहानी” [A strange story of a peculiar love], “पुलिस भी हैरान” [even the police were shocked]), reminiscent of Goffman’s (1963) concept of ‘stigma’, in which difference is marked as a discrediting otherness. Through news headlines characterizing queer love as bizarre or shocking, the news seeks to make queer people appear deviant to a normative onlooker. Still, it also casts queer people as spectacle. Theme 3 extends this representation through sensationalism into the realm of the voyeuristic. Titles that highlight sexual acts, graphic descriptions of the body, and focus on salacious details operate to reduce covered subjects to bodies, denying them interiority. Many phrases associated with this theme echo those Dines and Humez (2011) use to describe mainstream media pornography: headlines mentioning a nude body with a blade, bite marks on private parts, intimate videos of sexual encounters, and obscene chats.
Theme 11 overlaps with theme 2 in its use of sensationalism but instead focuses on specific news hallmarks, such as clickbait and suspenseful writing. Cliffhanger-style headlines, ellipses, and teases that readers will not “be able to read” what happens next turn queer lives into content to be consumed. Not only are queer people positioned as subjects of pity and fear, but their lived experiences are incorporated into a logic of platform capitalism (Napoli 2019) as fuel for higher-engagement articles. Headlines need viewers to click, and platforms reward news sources that drive users to their platforms. In mixing suspenseful writing with emotionally provocative rhetoric about queer people, online news participates in positioning queer people as a form of engagement/attention currency.

5.3. The Domestic Threat: Queerness as Family Disruption and Betrayal

Theme 4 focuses on what might be called the heteronormative ‘victimology’ narrative; that is, the tendency to frame queer intimacies as tragic scenarios, breaking up families, leaving husbands/wives, and resulting in childless/fractured families. Online news headlines like “पति और आठ साल की बेटी को छोड़ सहेली पर आया दिल” [Left husband and eight-year-old daughter for a female friend] and “Gay man deserts wife, she files DV complaint” portray queer desire as treasonous to institutions such as marriage, rather than queer people expressing their authentic selves. Ideologically, this frame is important because it places blame on the queer individual for fleeing heterosexual marriage rather than acknowledging how institutions may coerce queer people into abusive/heterosexual marriages.
This analysis draws on the literature on compulsory heterosexuality (Rich 1980). Rich theorized heterosexuality as institutionalized and that flight from heterosexuality is scripted as a failure. Online news headlines in theme 4 reproduce this logic neatly: the queer subject responsible for breaking up a heterosexual marriage is seen as destroying the family, rather than recognizing the institution of marriage (which queer people are often forced into by family) as what it truly is. The structure of these headlines also forecloses the violence queer people face in these marriages.

5.4. Pathologization and the Medical Gaze

Theme 5 offers a critical reading of how queer identity is reported in the news today in relation to historical medicalizations of and pathologization of sexuality. Headlines such as “गे कल्चर से फैल रहा एचआईवी” [HIV spreading from gay culture] or “Dog test positive for Monkeypox, its owner is GAY” return us to the biomedical stigma of queer sexuality that stretches back centuries. This bio-medicalization of queer bodies declares them to be “unhealthy” and in need of healing or cure. The World Health Organization formally removed homosexuality from the International Classification of Diseases in 1990 (World Health Organization 1990). Indian online news continues to feature headlines that reveal this ‘condition’ as an ideological construct with no scientific basis.
Pairing queerness with suicidality (“समलैंगिक संबंधों के चलते महिला ने की खुदकुशी” [Woman committed suicide due to homosexual relations]) accomplishes a form of discursive violence unique in this dataset. Instead of positioning suicidality as the product of stigma, minority stress (Meyer 2003), or social rejection—as would be consistent with psychological research on this topic—these headlines attribute the cause of suicide to the queer relationship. Within this regime of representation, what constitutes a symptom of social rejection is presented as an innate quality of queer identities. This reversal erases the societal basis of minority stress among queer individuals and instead replicates the cause-and-effect logic of pathologization: that queerness is the cause of queer suffering, rather than social persecution of queerness being the cause of that suffering. Perpetuating this logic in news headlines has the effect of presenting readers with an inaccurate understanding of why queer individuals experience a higher incidence of certain mental health disorders, while reinforcing the notion that same-sex relationships are harmful.
The single headline referencing a gay man and bestiality occupies the outermost extreme of pathologization in this selection, tying homosexuality to an extreme category of behavior on the mere basis of a wife’s claim reported as news. Journalistic deference to publishing this as a headline story—with apparently no editorial consideration of its relevance or truthfulness—illustrates Hall et al.’s (1978) conception of news ideologies as encoded in selection criteria themselves.

5.5. Intersectional Demonization and Compound Stigma

The concept of intersectionality from Crenshaw (1989), where the combined stigma is compounded to produce marginalization irreducible to its constituent parts, helps understand theme 9’s headlines, where queerness and religious minority are named side by side, and the stigma of the latter cannot be separated from the stigma of the former. Theme 9 marks another layer of representational violence in this schema: the presence of queerness as a stigmatized identity alongside another minority identity, most frequently Muslim religious minority status. Meerut: Homosexual Muslims kill Yash Rastogi & throw his pieces in drain; Muslim Kinnars who came from Malegaon to Indore made 60 people positive. These headlines achieve a rhetorical effect by placing multiple stigmatized identities together—“gay Muslim”, “Muslim transgender”—drawing upon Crenshaw’s (1989) formulation, where subjects with intersecting minoritarian identities experience a form of violence unique to their positioning. This is a complex interaction not unique to queer representation, as intersectional marginalization has also been documented among Dalit women journalists and other multiply marginalized media workers in India, where experiences of professional practice and safety are influenced by caste, gender, and class simultaneously (Ravikumar 2025). Theme 9 extends this same logic to queerness and religious-minority status: rather than homophobic sentiment plus xenophobic sentiment against Muslims, this framework produces homophobic Muslim scapegoats onto which can be projected the greatest amount of deviance, Otherness, and threat. Violence against this group can then be seen to incite Islamophobic hate and homophobic panic simultaneously.
Of particular interest in the Indian context is the addition of queerness onto an already heated axis of communal division between Hindus and Muslims. Here, Islamophobia can be borrowed by homophobia to manufacture stronger anti-Muslim messages, while anti-Muslim sentiment can be similarly mobilized to incite hatred towards queer people. Consider Kanyakumari Catholic Priest Assaulted And Robbed By Homosexual Gang In Tirunelveli. This message co-opts prevalent majoritarian discourse, which seeks to position Muslims as threats to “Indian culture,” in this case by making a religious figure the victim of queer people of color. Both messages operate simultaneously on multiple levels of power—each is concurrently homophobic and communal.

5.6. Legal Delegitimization and the State as Moral Arbiter

In theme 14, legal and bureaucratic authority is mobilized to delegitimize (and increasingly, criminalize) queer relationships. Headlines report on police’s disbelief at a same-sex couple, on the courts’ decisions affecting the lives of queer people, or on police and other government officials going after expressions of queer identity (“High voltage drama at the police station over same-sex marriage”, “police were astonished”). Such coverage positions state institutions as arbiters of queer legitimacy. This has a particular historical salience in India: In India, a single provision of the Penal Code—Section 377—sufficed to criminalize all queer sexual practices for over 150 years. This corpus suggests that since decriminalization, much of the online news coverage of same-sex relationships has centered on the reactions of the police and judiciary, verifying the illegitimacy of queer people and relationships, rather than as part of standard administrative procedure.
Police disbelief warrants special mention. Phrasing a headline to suggest “even the police were shocked” upon learning about a same-sex relationship calls upon the state’s imagined normative judgment to legitimate anti-queer rhetoric. If the people who work with criminals are themselves surprised by a relationship between two people of the same sex, the suggestion is that it cannot be normal, not even to them. It presupposes police as the rational benchmark against which social normalcy is measured, which becomes even more insidious for a police force that has actively harassed queer people and transgender people in India, sometimes under the charges of public nuisance and anti-beggary laws.

5.7. Trans-Specific Erasure: Misgendering and Criminalization

Themes 12 and 13 pertain specifically to the representation of trans people and, as such, illuminate an additional layer of harms inflicted in addition to those experienced by queer people generally. Trans people are misgendered and erased (e.g., referring to a trans woman as a “homosexual groom,” or characterizing someone for dancing “like girls”) through what Spade (2011) termed administrative violence or the refusal of institutional actors—including news publications—to accept people’s self-defined gender identity. This symbolic violence (Bourdieu 1991) prevents trans people from being represented as they define themselves.
Theme 12’s infantilization and negation of autonomy are also prominent in headlines involving youth, where queer/trans adults are positioned solely as groomers/menacing perpetrators and younger people are positioned as straight/groomed innocents. Although protecting minors from predatory sexual advances is important, centering this framework solely on queer/trans partnerships while failing to equivalently position coercive heterosexual relationships as comparable constructs positions queer and trans people once again as innate predators. This constructs queer and trans people, once again, as innate predators. Society has weaponized this depiction against queer people for centuries to pass legislation criminalizing their existence. This pattern of depiction raises an important interpretive question: Does it suggest that queer and trans people are inherently unable to build healthy relationships with anyone other than younger people they coerce? Neither empirical nor clinical literature provides evidence for this, and queerness is deployed as predatory in the absence of such evidence.
Themes 6, 7, and 12 of the headlines address socio-cultural milieus where so-called ‘alternative facts’ can germinate and thrive. Although the three cases below fall outside the corpus’s sampling window and were not coded as part of the thematic analysis, they are included as real-world corroboration of the same folk-devil dynamic the corpus’s headlines rhetorically construct—they illustrate the material stakes of the discursive pattern rather than serving as additional coded data. In May 2018, some 200 men in Hyderabad beat to death a 52-year-old transgender woman who was accused of being part of a child-lifting gang based on fake WhatsApp messages that were circulating locally at the time. The police verified that the victim had no apparent connection to any crime (India Today 2018). Several months later, another suspected transgender person who was speech-impaired was stripped, beaten, and tortured by a group of villagers at Meghnagar railway station in Madhya Pradesh on the same false accusations of child lifting, which police subsequently determined to be unsubstantiated (The Quint 2018). A similar dynamic played out in 2021, when a transgender person, Tolem Vijay Kumar, was hacked to death in Bollepally hamlet, Mulugu district, Telangana, after a relative accused him of having caused a woman’s death through sorcery six months earlier (Telangana Today 2021). In the Hyderabad and Meghnagar cases, the killing was not provoked by wrongdoing, but by a rumor cast upon the suspect’s transgender body; the folk-devil logic described in Section 2.2 operates in its most literal and fatal register here, by criminalizing the mere perceived presence of the transgender person in the community as an imagined source of misfortune unrelated to themselves.

5.8. Geographic and Cultural Othering

Theme 15—the depiction of rural queerness as something imported into Indian villages from cities functions on both spatial and cultural axes. When online news treats expressions of same-sex love in Sitamarhi, Jorhat, or Buxar as more sensational or outrageous than they might otherwise appear, they effectively posit rural India as the heart of “real” Indian culture and queerness as fundamentally outside that tradition. This aligns with Kapur’s (2005) observations on the construction of an authentic Indian self in opposition to both Westernness and sexuality.
One concrete outcome of this discourse is that rural queers are denied the opportunity of having their reality depicted as mundane. Queer urban people are not represented well in this corpus, but their sexuality is treated as newsworthy. Rural queers are rendered outliers not once, but twice: first for being queer, and again for their desiring selves being associated with geographic locations that norms consider the antithesis of queerness. The material repercussions of this intersectional-geographic erasure range from the complete absence of social support systems to a lack of access to queer communities and spaces, to news coverage such as this, which treats their love as beyond aberrant.

5.9. Redemption Through Conformity and the Gender-Change Narrative

Puar’s (2007) concept of homonationalism—whereby queerness is granted conditional legitimacy only when it can be absorbed into dominant national or cultural narratives—is directly visible in Theme 16’s gender-conformity narratives. Theme 16 featured a particularly insidious form of misrepresentation, involving headlines that treated gender-affirming surgery or entrance into heteronormative coupling as a ‘solution’ to the news story. For headlines such as “अनूठी प्रेम कहानी- इश्क में लड़की ने बदलवा लिया अपना जेंडर” [A unique love story—the girl changed her gender for love], gender transition becomes a concession to social expectation/romantic necessity rather than an expression of gender identity. Ideologically, this is powerful precisely because it subordinates trans selfhood to cis/heteronormative expectation: this was not a story about gender recognition, but about fixing—through the process of gender change—the problem posed by same-sex desire so that the stable shape of the heterosexual couple could be reasserted. This portrayal needs to be noted for how it misrepresents the nature of the gender transition process and the reasons for that process that trans individuals undergo. This depiction also inappropriately conflates gender with sexuality, which has been criticized by several trans communities. On a larger scale, the depiction represents the homonationalist promise of conditional inclusion that Puar (2007) critiqued in her work on “queer” nationalism. That promise, according to Puar, requires “queer” bodies to become more normative, to more fully embody heteronormative subjects. The girl who transitions her gender so that she can marry a woman and create a male-female couple is granted legibility; the lesbian couple attempting to marry without such conditions becomes the site of “high voltage drama” and police “action.” These patterns render the underlying normative logic unmistakable.

5.10. Structural Implications: Agenda-Setting and the Ecosystem of Harm

Collectively, these 16 themes form an ecology of harm, in which various discursive elements bolster and enable one another. Agenda-setting theory (McCombs and Shaw 1972) suggests that media do not simply inform audiences what to think about; they inform audiences how to think about it—what attributes/topics/frames it should have, which evaluative criteria to apply, and so on. Considered alongside the landscape above, this suggests that repeated co-occurrence of queerness with violence, pathology, and familial or institutional breakup does more than reflect existing social attitudes—it plausibly contributes to reproducing them, consistent with agenda-setting theory’s account of how media shape not just what audiences think about but how they think about it.
This is significant in the context of contemporary Indian media, where—as discussed in Section 2.6—online news in India commands enormous reach across language communities through social media sharing, WhatsApp forwards, and algorithmic circulation (Banaji and Bhat 2019; Farooq 2018; McLaughlin 2018). Online news headlines, unlike their print predecessors, are frequently encountered without context, detached from the article itself, which might offer nuance or mitigating details. However, such context is often unavailable to the reader at the point of consumption. These headlines thus become representational units in themselves, and scales of circulation heighten the harms of individual frames. For newsrooms, this suggests headline-level style guides should explicitly flag identity-first crime framing (e.g., ‘gay serial killer’) and unnecessary disclosure of sexual orientation in unrelated crime reporting. For platforms, headline-only content—frequently the only unit encountered via WhatsApp forwarding or social feeds—could be flagged or contextualized before wide redistribution.
The absence of alternative framings is also notable. Across 425 headlines, this paper finds no themes relating to queer resilience, community building, legal redress, or (queer) life operating outside of its thorniest cases. This absence is partly attributable to the corpus’s purposive, harm-focused sampling strategy (see Section 3) rather than to direct evidence that positive or neutral coverage does not exist in the broader Indian media landscape; a randomly or comprehensively sampled corpus would be needed to establish the relative proportions of harmful and non-harmful coverage overall. What this corpus does show is that when queerness surfaces as a subject of coverage that meets our harm criteria, it is overwhelmingly narrated through crime, pathology, and spectacle rather than through resilience, community, or the mundane. While crime, pathology, spectacle, and crisis are the most represented tones in the corpus, the near-total absence of other themes amplifies the severity of these 16 themes. That is, while queer people are rarely represented as responsible members of families, good citizens, or even regular members of everyday society, when they are represented in relation to crime and other scandals, their already precarious representational existence amplifies the negative connotations of harm done to others, to families and society at large, and even to queer individuals themselves.
These structural and agenda-setting implications set up a more focused question that the remainder of this discussion takes up directly: which specific theoretical frameworks, beyond agenda-setting itself, best explain why these sixteen recurring themes take the particular shape they do—and what does their persistence four years after decriminalization suggest about the relationship between legal status and media ideology? Section 5.10 returns to each of the frameworks introduced in Section 2 in turn to answer this question, before closing with this study’s limitations and conclusions.

6. Conclusions

This study advances the theoretical frameworks introduced in Section 2 in three specific ways, each grounded in what the coded themes reveal rather than in a general claim about Indian media as a whole. First, both framing theory (Entman 1993) and agenda-setting theory (McCombs and Shaw 1972) suggest that repeated, salient associations between identity and a handful of attributes shape audience thinking about identity. The findings here empirically extend this prediction: Themes 1 and 6 alone account for 60.24% of the coded corpus, meaning that when queerness surfaces as the subject of headline coverage that meets this study’s harm criteria, crime and predation are not one attribute among several but the dominant ones. This corpus, therefore, offers a headline-specific elaboration of agenda-setting theory’s second level: it is not merely that queerness is discussed, but that the attributes made salient (criminality, danger, contagion) are narrow and repetitive across sixteen distinct thematic routes to the same underlying association.
Second, Cohen’s (1972) moral panic theory anticipates disproportionality between a group’s actual capacity for harm and the intensity of the social reaction attributed to it. This is evident in the meta-framing of ‘queer crime’ in theme 10 and also corroborated in the accounts provided in Section 5.7 in relation to fatal mob violence that occurs. This disproportionality is instantiated: unconnected individual incidents become agglomerated as a ‘crime wave’ to be viewed with suspicion by the general public, while in the most severe cases, rumors were often of transgender individuals being marked as targets for violence. This confirms Cohen’s framework in a non-Western, post-decriminalization context where the legal predicate for the original panic (Section 377) no longer exists—suggesting that moral panic dynamics around queerness can persist independently of the legal criminalization that historically justified them, an extension that Watney’s (1987) AIDS-era analysis did not have the opportunity to test.
Third, themes 9 and 16 support both Puar’s (2007) homonationalism and Crenshaw’s (1989) intersectionality, confirming that discourse largely follows existing theory. The redemption-through-conformity narratives of theme 16 exemplify precisely Puar’s primary mechanism of homonationalism: queerness is allowed only when absorbed into a heteronormative pair, that conditional inclusion she speaks of. The framing of queer as Muslim in theme 9 illustrates precisely what intersectionality claims: the multiplicative, rather than additive, impact of compounding stigmas. This study extends this logic to media framing, building on Ravikumar’s (2025) findings on the intersecting caste-gender marginalization of Dalit women journalists. It affirms that compound stigmatization is not peculiar to any single identity axis but constitutes a repeated discursive strategy directed at the marginalized.
Fourth, methodologically, this study’s contribution—the multi-theme thematic analysis (MTA) adaptation of Braun and Clarke’s (2006) framework—constitutes a theoretical response to a gap that prior India-specific studies could not detect. In the wake of the 2018 verdict, Parthasarathi and Kumari (2019) analyzed 289 English-language national daily articles that week and found overwhelmingly favorable coverage: 86% were positive and 78% were construed as ‘constructive’. Paul (2022) examined the framing of Section 377 decriminalization in Indian media; the result indicates that human rights and equality frames were predominantly used by various media after the verdict, and LGBTQ communities’ voices were centrally located in the reporting. Both designs are well-suited to their respective units of analysis—full articles and event-driven framing—but neither could produce a headline that layers several problematic framings simultaneously (for instance, a single headline that invokes both criminality and clickbait suspense, coded here as themes 1 and 11). MTA’s primary/secondary coding structure allows this study to show that Themes 11 through 15, despite never anchoring a headline as its primary frame, recur as a reinforcing substrate beneath the corpus’s dominant crime and family-betrayal frames—a finding invisible to single-theme coding. However, neither of them studied the Hindi language coverage, which accounts for 79.76% of this new corpus (Table 2). This alone demonstrates that theorizing about the post-377 media debate solely from English-language coverage risks analyzing a much smaller and more heavily scrutinized segment of the newspaper industry.
Taken together, these confirmations and extensions support a narrower and more defensible claim than “Indian media causes harm to queer people.” Within this purposively sampled set of headlines that meet this study’s harm criteria, the specific mechanisms predicted by these four theories are each independently present and mutually reinforcing, and legal decriminalization in 2018 does not appear to have interrupted any of them. This claim is bounded by several limitations. Although the corpus comprises 425 headlines, it was purposively sampled to include harmful articles and cannot be considered representative of Indian queer news coverage as a whole; the descriptive frequencies presented in Table 1 refer only to this corpus and cannot be extrapolated to the broader Indian media landscape. To answer questions such as what percentage of overall coverage these sixteen themes account for, or whether counter-narratives of queer resilience and community of comparable volume can be found in the same or other Indian news outlets, a randomly or comprehensively sampled corpus would be required. Thematic analysis is also an interpretive method: another researcher working from the same corpus might have drawn theme boundaries differently, particularly among the closely related crime-adjacent themes (1, 6, 7, and 10) or the secondary-only themes (11 through 15). Finally, this study is limited to headline text; it does not examine full article content, images, or reader comments, each of which could compound, mitigate, or contest the framings identified here.
These limitations refine rather than diminish this study’s contribution. What this analysis does suggest is not that India’s media are harmful to queer people in some fixed measure, but that a theoretically transparent set of mechanisms—attribute salience in agenda-setting, disproportionality in moral panic, conditional inclusion in homonationalism, and compounding stigma in intersectionality—appears reliably across languages, outlets, and regions whenever headline coverage turns on queer crime, pathology, or family narratives, and that this recurring phenomenon has gone undetected by prior India-specific scholarship, which has remained with English-language sources and uni-themed coding. Decriminalization removed the legal pretext for queerness as criminal in 2018; however, it did not dismantle the representational infrastructure through which Indian news media continue to frame queerness as dangerous. Future work using randomization or comprehensive sampling can test how widely these sixteen themes appear across the broader media landscape, and future methodological work can extend MTA for stigmatized identities from the media in South Asia to explore other marginalized identities where single-point coding might be obscuring compound framing, too.

Funding

This research received no external funding.

Data Availability Statement

The data underlying the results presented in the study are available at: https://doi.org/10.5281/zenodo.22118345.

Acknowledgments

During the preparation of this work, the author used ChatGPT 6 Astra to proofread the article. After using this tool/service, the author reviewed and edited the content as needed and takes full responsibility for the content of the publication.

Conflicts of Interest

The authors certify that they have NO affiliations with or involvement in any organization or entity with any financial interest (such as honoraria; educational grants; participation in speakers’ bureaus; membership, employment, consultancies, stock ownership, or other equity interest; and expert testimony or patent-licensing arrangements), or non-financial interest (such as personal or professional relationships, affiliations, knowledge or beliefs) in the subject matter or materials discussed in this manuscript.

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