Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform

Wan, Xing; Cenamor, Javier; Chen, Jing

doi:10.3390/su9122247

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Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform

Xing Wan

¹,

Javier Cenamor

^2,3

and

Jing Chen

^1,4,*

School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210023, China

Entrepreneurship and Innovation, Luleå University of Technology, 97187 Luleå, Sweden

School of Economics and Management, Lund University, S220 07 Lund, Sweden

⁴

Rowe School of Business, Dalhousie University, Halifax, NS B3H 4R2, Canada

Author to whom correspondence should be addressed.

Sustainability 2017, 9(12), 2247; https://doi.org/10.3390/su9122247

Received: 20 September 2017 / Revised: 23 November 2017 / Accepted: 1 December 2017 / Published: 8 December 2017

(This article belongs to the Section Economic and Business Aspects of Sustainability)

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Abstract

This paper investigates key determinants of business performance in China’s video industry in the era of digital convergence. Specifically, we analyze China’s OTT (over-the-top) service providers and cable operators based on the perspective of an industry platform, which acts as the core module of a business ecosystem and is capable of facilitating and coordinating interdependence among different agents. Panel data models are established to empirically explore what factors impact the performance of these two types of players. The findings demonstrate that both platform use and the size of an installed base are crucial for the determinants of the performance of OTT service providers and cable operators. An online video platform can also benefit from an increasing proportion of mobile viewers by implementing a multi-screen strategy. Further, an OTT service provider can profit from the interaction between its installed base and UGC (user-generated content), while cable operators can take advantage of positive feedback between their demand side and supply side. View Full-Text

Keywords: digital convergence; industry platform; OTT service providers; cable operators

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Wan, X.; Cenamor, J.; Chen, J. Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform. Sustainability 2017, 9, 2247. https://doi.org/10.3390/su9122247

AMA Style

Wan X, Cenamor J, Chen J. Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform. Sustainability. 2017; 9(12):2247. https://doi.org/10.3390/su9122247

Chicago/Turabian Style

Wan, Xing, Javier Cenamor, and Jing Chen. 2017. "Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform" Sustainability 9, no. 12: 2247. https://doi.org/10.3390/su9122247

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Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform

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