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Volume 17
Issue 8
10.3390/su17083676
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Article

Drivers and Barriers to Digital Agriculture Adoption: A Mixed-Methods Analysis of Challenges and Opportunities in Latin American

by
Thais Dibbern
1,*,
Luciana Romani
1 and
Silvia Massruhá
2
1
Embrapa Digital Agriculture, 209 André Tosello Avenue, Campinas 13083-886, SP, Brazil
2
Embrapa, W3 Norte Avenue-Asa Norte, Brasilia 70770-901, DF, Brazil
*
Author to whom correspondence should be addressed.
Sustainability 2025, 17(8), 3676; https://doi.org/10.3390/su17083676
Submission received: 17 March 2025 / Revised: 11 April 2025 / Accepted: 12 April 2025 / Published: 18 April 2025
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Abstract

This study aims to identify and analyze the adoption of digital agriculture in Latin America, focusing on Brazil, by examining barriers and drivers across diverse biomes. It identifies key factors influencing technology integration using a mixed-methods approach, including a literature review and empirical data from selected Brazilian municipalities. The central barriers include limited digital literacy, financial constraints, labor shortages, service provider accessibility, and infrastructure inadequacies. Drivers encompass productivity gains, cost reduction, improved management, infrastructure availability, and producer education. This research highlights the need for strategic policy interventions to address these barriers, enhancing digital literacy, infrastructure, and connectivity. Overcoming these challenges is crucial for realizing the transformative potential of digital agriculture and promoting productivity, sustainability, and economic development in the region.
Keywords: climate-smart practices; smart agriculture; AI in agriculture; digital technologies; sustainable agriculture climate-smart practices; smart agriculture; AI in agriculture; digital technologies; sustainable agriculture

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MDPI and ACS Style

Dibbern, T.; Romani, L.; Massruhá, S. Drivers and Barriers to Digital Agriculture Adoption: A Mixed-Methods Analysis of Challenges and Opportunities in Latin American. Sustainability 2025, 17, 3676. https://doi.org/10.3390/su17083676

AMA Style

Dibbern T, Romani L, Massruhá S. Drivers and Barriers to Digital Agriculture Adoption: A Mixed-Methods Analysis of Challenges and Opportunities in Latin American. Sustainability. 2025; 17(8):3676. https://doi.org/10.3390/su17083676

Chicago/Turabian Style

Dibbern, Thais, Luciana Romani, and Silvia Massruhá. 2025. "Drivers and Barriers to Digital Agriculture Adoption: A Mixed-Methods Analysis of Challenges and Opportunities in Latin American" Sustainability 17, no. 8: 3676. https://doi.org/10.3390/su17083676

APA Style

Dibbern, T., Romani, L., & Massruhá, S. (2025). Drivers and Barriers to Digital Agriculture Adoption: A Mixed-Methods Analysis of Challenges and Opportunities in Latin American. Sustainability, 17(8), 3676. https://doi.org/10.3390/su17083676

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