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Agritourism and Sustainability: Improving Resilience and Antifragility of Rural Areas

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (1 March 2025) | Viewed by 1932

Special Issue Editors


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Guest Editor
Department of Mechanical, Energy and Management Engineering, University of Calabria, Via P. Bucci, 46\C, 87036 Rende, CS, Italy
Interests: business process management; sustainability; ICT; tourism; digital entrepreneurship
Special Issues, Collections and Topics in MDPI journals

E-Mail Website
Guest Editor
Department of Mechanical, Energy and Management Engineering, University of Calabria, Arcavacata di Rende, CS, Italy
Interests: food information technologies; collaborative networks in agrifood; IoT technologies; supply chain management; innovation management
Special Issues, Collections and Topics in MDPI journals

E-Mail Website
Guest Editor
Department of Mechanical, Energy and Management Engineering, University of Calabria, 87036 Rende, Italy
Interests: business model innovation; business dynamics; project management
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

This Special Issue deals with the role of agritourism in improving the resilience and antifragility of rural areas.

An agritourism farm is a contact point between tourists interested in enjoying rural territories and a network of local actors, mainly constituted of small family businesses, who have found an alternative channel through which to sell their products/services (Barbieri, 2019). Agritourism and, more generally, rural tourism represent a growing profitable market capable of guaranteeing additional income opportunities to rural firms, exploiting a trend in tourism demand characterized by increasing attention to rural cultural heritage and genuine food to slowly enjoy in the countryside (Ammirato and Felicetti, 2014). Agritourism represents an authentic form of rural tourism, allowing tourists to enjoy authentic rural experiences, participate in traditional farm life events (e.g., harvesting, feeding, and the preparation of preserves), be in contact with animals and nature, and enjoy food produced as well as cooked on a farm (Phillip et al., 2010). Furthermore, agritourism can represent leverage to exploit for the sustainable development of rural areas whose contributions go beyond additional income opportunities, investing in social and environmental issues as job occasions, enhancing quality of life, revitalizing community pride, encouraging the adoption of new working practices, injecting new vitality into sometimes-weakened economies, the ethical exploitation of natural resources, recycling, zero-emission productions, etc. (Lane, 2009).

In supporting these hunches, Ammirato et al. (2020), by means of a systematic literature review of 192 high-quality papers related to agritourism issues, found that the 10 topics in the current agritourism literature could be grouped into three main themes according to the “perspective” addressed in a paper: economic, environmental, and social. Such clustering confirms the strong relationship between agritourism and sustainability, since the three literature streams addressed the three traditional dimensions of sustainability in line with the goals of the UN’s 2030 Agenda for Sustainable Development (United Nations, 2020). Results further confirm that agritourism could lead to a reduction in poverty through tourism, generating employment opportunities, creating synergies with the agriculture and local service provider sectors, achieving gender equality, and stimulating the development of basic infrastructures, such as roads, ports, and airport facilities.

Additionally, the research also highlighted some weaknesses in the scientific literature. First, the environmental dimension is generally weakly addressed by scholars. Second, there is a lack of comprehensive and multidisciplinary studies capable of evaluating the impact of agritourism activities on all of the dimensions of the sustainable development of rural areas.

Moreover, since 2020 two unexpected and disruptive events, the COVID-19 pandemic and the war in Ukraine, have been changing the global economic system's rules, and, at the moment, it is quite impossible to forecast their final impacts on sustainability issues.

The aim of this SI is to stimulate the discussion about how agritourism is changing in recent years and about the role of agritourism in supporting reaching the goals of the UN’s 2030 Agenda for Sustainable Development. Moreover, the SI calls for papers that highlight the contributions of agritourism in supporting resilience and antifragility at the micro (farm) and macro (rural system) levels during the current uncertain times.

Possible topics are as follows:

  • Sustainable agritourism.
  • Agritourism in the post-pandemic era.
  • Rural tourism experiences.
  • Case studies of agritourism facing sustainability.
  • Integrated rural development.
  • Sustainable rural networks.
  • Resilience/antifragility in agritourism farms.
  • Agritourism and rural networks.
  • Wine and food tourism, wine routes, and experiences.

Dr. Salvatore Ammirato
Dr. Alberto Michele Felicetti
Dr. Roberto Linzalone
Guest Editors

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Published Papers (3 papers)

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Research

19 pages, 2865 KiB  
Article
The Impact of Natural and Cultural Resources on the Development of Rural Tourism: A Case Study of Dobre Miasto Municipality in Poland
by Anna Mazur and Krystyna Kurowska
Sustainability 2025, 17(13), 5847; https://doi.org/10.3390/su17135847 - 25 Jun 2025
Abstract
The landscape of the Warmian municipality of Dobre Miasto has significant natural and cultural value. However, the municipality’s tourism potential remains untapped. The absence of comprehensive local zoning plans covering the entire municipality or most of its territory has disrupted the landscape, leading [...] Read more.
The landscape of the Warmian municipality of Dobre Miasto has significant natural and cultural value. However, the municipality’s tourism potential remains untapped. The absence of comprehensive local zoning plans covering the entire municipality or most of its territory has disrupted the landscape, leading to the emergence of visually discordant elements. Due to rapid land-use changes in the Region of Warmia, the protection and preservation of its rich natural and cultural heritage are increasingly challenging. The aim of this study was to assess the impact of natural and cultural resources, as well as tourism infrastructure, on the development potential of rural tourism in Dobre Miasto municipality in Poland’s historical region of Warmia. Attempts were made to identify spatial disparities in tourism attractiveness and to determine the ways in which the local environmental and the cultural landscape may support sustainable tourism planning. The results provide valuable insights for implementing appropriate land-use strategies and setting new directions for future development. Tourism infrastructure has to be modernized, expanded, and adapted to new projects, while ensuring that planning and tourism management align with the principles of sustainable development. The growth of tourism creates new opportunities for stimulating rural areas, but it requires careful planning and the implementation of policies that effectively regulate tourist flows while maintaining ecological and cultural integrity. Full article
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20 pages, 454 KiB  
Article
A Pathway to Sustainable Agritourism: An Integration of Entrepreneurial Self-Efficacy and Resource Dependence Theories
by Birendra KC, Robert Robbins and Shuangyu Xu
Sustainability 2025, 17(11), 4911; https://doi.org/10.3390/su17114911 - 27 May 2025
Viewed by 545
Abstract
Agritourism has grown significantly worldwide in recent years, even during the COVID-19 pandemic when faced with various challenges. To understand the reasons behind the rapid growth and be better prepared for future crises, this study interviewed 22 agritourism businesses in Texas (USA) regarding [...] Read more.
Agritourism has grown significantly worldwide in recent years, even during the COVID-19 pandemic when faced with various challenges. To understand the reasons behind the rapid growth and be better prepared for future crises, this study interviewed 22 agritourism businesses in Texas (USA) regarding the influence of the pandemic and their adaptation strategies. Results indicated that COVID accentuated the entrepreneurial self-efficacy of agritourism business owners, which is key to their growth during the pandemic while highlighting the resource-dependent nature of agritourism businesses. Despite lacking governmental policy support at all levels, agritourism businesses thrived during the pandemic through their creative adaptations. This study provides valuable implications for sustainable agritourism development. Full article
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13 pages, 237 KiB  
Article
Segmenting Agritourism Visitors: Moving Beyond the General Market
by Jibin Baby and Dae-Young Kim
Sustainability 2025, 17(8), 3620; https://doi.org/10.3390/su17083620 - 17 Apr 2025
Viewed by 378
Abstract
Agritourism has emerged as a dynamic and rapidly expanding sector, drawing a diverse range of visitors. Despite its increasing popularity, many agritourism enterprises continue to adopt a generalized marketing approach that assumes a homogeneous audience. This underscores the critical need for visitor segmentation, [...] Read more.
Agritourism has emerged as a dynamic and rapidly expanding sector, drawing a diverse range of visitors. Despite its increasing popularity, many agritourism enterprises continue to adopt a generalized marketing approach that assumes a homogeneous audience. This underscores the critical need for visitor segmentation, and to address this gap, the present study segments agritourism visitors based on their enduring involvement, with an emphasis on intrinsic motivations and environmental behaviors. We collected data through an online survey of 550 agritourism visitors, and statistical analysis identified three distinct segments: Agritourism Lovers, Greenies, and Neophytes. “Agritourism Lovers” represent devoted advocates who seek meaningful connections with agriculture, natural attractions, and local foods. “Greenies” exhibit strong environmental consciousness, emphasizing agritourism’s role in promoting sustainable agricultural practices. “Neophytes”, on the other hand, are newcomers who value the learning opportunities and recreational experiences associated with agritourism. The findings of this study provide valuable insights for agritourism operators, enabling the development of tailored experiences and marketing strategies aimed at maximizing visitor satisfaction and enhancing the overall value of agritourism. Full article
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