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Open AccessArticle

Platform Growth Model: The Four Stages of Growth Model

School of Business, Konkuk University, Seoul 42988, Korea
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Sustainability 2019, 11(20), 5562; https://doi.org/10.3390/su11205562
Received: 16 August 2019 / Revised: 25 September 2019 / Accepted: 2 October 2019 / Published: 10 October 2019
(This article belongs to the Special Issue Sustainability in 2nd IT Revolution with Dynamic Open Innovation)
As the platform business becomes more important, it is crucial to make adequate decisions and choices for strategies, considering influence factors in relation to the platform for each growth model. This study researched how to build a platform business in the IT industry from the perspective of a dynamic approach to understand how the platform growth model successfully enables business entities to enter the market and to continue expansion. Through 21 case studies, this research formulated the four stages of platform growth model: entry, growth, expansion and maturity, providing a conceptual framework to build a platform growth model ecosystem. View Full-Text
Keywords: platform; growth model; two-sided market; four stages; life cycle; dynamic approach platform; growth model; two-sided market; four stages; life cycle; dynamic approach
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Kim, J.; Yoo, J. Platform Growth Model: The Four Stages of Growth Model. Sustainability 2019, 11, 5562.

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