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Sustainability
Volume 10
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10.3390/su10061826
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Article

Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool

by
Anna Lewandowska
1,*,
Joanna Witczak
1,
Pasquale Giungato
2,
Christian Dierks
3,
Przemyslaw Kurczewski
4 and
Katarzyna Pawlak-Lemanska
1
1
Faculty of Commodity Science, Poznan University of Economics and Business, 61-875 Poznan, Poland
2
Chemistry Department, University of Bari Aldo Moro, Taranto district-via Alcide de Gasperi, 74123 Taranto, Italy
3
Fraunhofer Project Group Materials Recycling and Resource Strategies, Brentanostrasse 2a, 63755 Alzenau, Germany
4
Faculty of Machines and Transportation, Poznan University of Technology, Piotrowo 3, 60-965 Poznan, Poland
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(6), 1826; https://doi.org/10.3390/su10061826
Submission received: 8 April 2018 / Revised: 29 May 2018 / Accepted: 29 May 2018 / Published: 1 June 2018
(This article belongs to the Collection Marketing and Sustainability)
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Abstract

Characterizing consumers in terms of their propensity to practice sustainable consumption represents an interesting research challenge in which a crucial role is played by the questionnaire in terms of its structure and classification criteria. Various classification rules have been proposed in the literature, which can be used to identify consumer types and signify their propensity to practice the principles of sustainable development in daily life. In this paper, we based our approach in designing a classification tool on a combination of two elements: the concept of voluntary simplicity as a pillar for consumer characteristics and the idea of assessing consumers by using filters, in a modified form introducing many new aspects of life-cycle thinking. The tool proposed provides insight into the relationship between the consumer’s typology and behavior during purchasing decisions in daily life. The main function of the proposed tool is to assign respondents to one of the proposed consumer types distinguished and characterized in terms of many aspects of life cycle thinking. A pilot survey has been performed in order to verify the proposed tool, and the survey results have been presented in the paper, as well.
Keywords: consumer classification; voluntary simplicity; life cycle thinking; purchasing criteria; sustainability consumer classification; voluntary simplicity; life cycle thinking; purchasing criteria; sustainability

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MDPI and ACS Style

Lewandowska, A.; Witczak, J.; Giungato, P.; Dierks, C.; Kurczewski, P.; Pawlak-Lemanska, K. Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool. Sustainability 2018, 10, 1826. https://doi.org/10.3390/su10061826

AMA Style

Lewandowska A, Witczak J, Giungato P, Dierks C, Kurczewski P, Pawlak-Lemanska K. Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool. Sustainability. 2018; 10(6):1826. https://doi.org/10.3390/su10061826

Chicago/Turabian Style

Lewandowska, Anna, Joanna Witczak, Pasquale Giungato, Christian Dierks, Przemyslaw Kurczewski, and Katarzyna Pawlak-Lemanska. 2018. "Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool" Sustainability 10, no. 6: 1826. https://doi.org/10.3390/su10061826

APA Style

Lewandowska, A., Witczak, J., Giungato, P., Dierks, C., Kurczewski, P., & Pawlak-Lemanska, K. (2018). Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool. Sustainability, 10(6), 1826. https://doi.org/10.3390/su10061826

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