Search Results (18)

This paper examines the narratives of consumers who aspire to adopt a simpler, less excessive, and more sustainable lifestyle but struggle to achieve this goal. The analysis reveals that one of the key barriers to downshifting consumption lies in a deep-seated ambivalence: material excess is experienced as both burdensome and evocative, cyclical consumption practices as simultaneously meaningless and pleasurable, and the omnipresent marketplace as both frightening and captivating. This ambivalence is sustained through key mechanisms, including the rationalization of consumption choices using self-care and care for others and hope for a tipping point. The discussion suggests that efforts to promote sustainable consumption cannot rely solely on moral prescriptions and rational appeals. Instead, a more nuanced approach is needed, one that acknowledges the emotional complexities of consumption and the deeply ambivalent nature of consumer–market relationships in affluent societies. Full article

Higher eco-efficiency will not be enough to slow global warming caused by climate change. To keep global warming to 2 degrees, people also need to reduce their consumption. At present, however, many who would be able to do so seem unwilling to comply. Given the threats of a runaway climate change, urgent measures are needed to promote less personal consumption. This study, therefore, examines whether social marketing consume-less appeals can be used to encourage consumers to voluntarily abstain from consumption. As part of an online experiment with nearly 2000 randomly sampled users of an online platform for sustainable consumption, we tested the effectiveness of five different “consume-less” appeals based on traditional advertising formats (including emotional, informational, and social claims). The study shows that consume-less appeals are capable of limiting personal desire to buy. However, significant differences in the effectiveness of the appeal formats used in this study were observed. In addition, we found evidence of rebound effects, which leads us to critically evaluate the overall potential of social marketing to promote more resource-conserving lifestyles. While commercial consumer-free appeals have previously been studied (e.g., Patagonia’s “Don’t Buy This Jacked”), this study on the effectiveness of non-commercial consume-free appeals is novel and provides new insights. Full article

This study aimed to investigate the changes in internal training intensity, well-being, and countermovement jump (CMJ) performance and to determine their relationship across five weeks of the pre-season training phase in professional soccer players. A total of 22 professional male soccer players (age = 21.7 ± 4 years, body height = 185.9 ± 6.3 cm, body weight = 79 ± 6.3 kg, BMI = 22.8 ± 1.4 kg·m⁻²; VO_2max = 52.9 ± 3.2) from the Croatian Second League voluntary participated in this study. The players spent 2230 ± 117 min in 32 technical/tactical and strength/conditioning training sessions, mostly at the low intensity zone (61%), and played 8 friendly matches at a high intensity (>90%). A one-way repeated measure of analysis ANOVA revealed a significant difference between weeks in CMJ performance (F_(1,22) = 11.8, p < 0.001), with CMJ height in weeks 4 and 5 being likely to very likely higher than that noted in week 1. Moreover, significant differences between weeks were found in all internal training intensity measures (average [F_(1,22) = 74.8, p < 0.001] and accumulated weekly internal training intensity [F_(1,22) = 55.4, p < 0.001], training monotony [F_(1,22) = 23.9, p < 0.001], and training strain [F_(1,22) = 34.5, p < 0.001]). Likewise, differences were observed for wellness status categories (fatigue [F_(1,22) = 4.3, p = 0.003], sleep [F_(1,22) = 7.1, p < 0.001], DOMS [F_(1,22) = 5.7, p < 0.001], stress [F_(1,22) = 15.6, p < 0.001]), mood [F_(1,22) = 12.7, p < 0.001], and overall well-being status score (F_(1,22) = 13.2, p < 0.001). Correlation analysis showed large negative correlations between average weekly internal training intensity and fatigue (r = −0.63, p = 0.002), DOMS (r = −0.61, p = 0.003), and WBI (r = −0.53, p = 0.011). Additionally, fatigue was significantly associated (large negative correlation) with accumulated weekly internal training intensity (r = −0.51, p = 0.014) and training strain (r = −0.61, p = 0.003). Small, but non-significant, correlations were found between CMJ performance and wellness status measures. These findings highlight the utility and simplicity of monitoring tools to improve athletes’ performance. Full article

This paper attempts to elucidate how material values (MV) and voluntary simplicity lifestyle (VSL) are related to Japanese consumers’ attitudes and intentions toward commercial sharing during the COVID-19 pandemic. This paper provides the following findings by employing the two-step structural equation modeling (SEM) approach to analyze the data (n = 750) collected in Japan during the pandemic from people with no experience in commercial sharing. (1) MV has a positive effect on attitudes. (2) VSL is divided into “simplicity,” “long-term usage,” and “planned buying.” (3) Simplicity and planned buying are negatively related to MV, but long-term usage is not significantly related to MV. (4) Simplicity and long-term usage significantly affect attitudes, whereas planned buying does not. (5) Attitudes and subjective norms have positive effects on intentions. Consequently, two conflicting consumption orientations, MV and VSL, positively affect consumers’ responses toward commercial sharing in a pandemic context. The author suggests that although the negative impact of the COVID-19 pandemic exists now, the sharing economy can still contribute to enhancing sustainability and alleviating technological inequality by attracting people with different values and lifestyles. Full article

Green consumption is usually understood in the context of green consumption values and receptivity to green communication. Voluntary simplicity, a related yet distinct construct that relies on ecological responsibility, has not been included in the same framework. This paper bridges this gap and extends the original model to consider green consumption and voluntary simplicity in a unified structure. Based on a study conducted in Romania, it was found that 70% of the variation in buying behavior is explained by a combination of direct and mediated influences. The main takeaway is that any serious attempt to encourage responsible buying has to rely on a reduction in the absolute level of consumer demand. This result has far-reaching implications because the current paradigm of economic growth and prosperity is tributary to consumerism. The question is not how to avoid curtailing consumption and substitute green products for those harming the environment, but rather how to make voluntary frugality palatable. Full article

Neuromuscular fatigue is defined as a reduction induced by exercise in the maximal voluntary force that a muscle or group of muscles can generate. An accumulation of work or an incomplete force restoration can significantly influence the neuromuscular performance in both the short and long terms. Thus, fatigue management is essential for controlling the training adaptations of athletes and reducing their susceptibility to injury and illness. The main individualized monitoring tools used to describe fatigue are questionnaires and subjective assessments of fatigue, biochemical markers, sprint tests, and vertical jump tests. Among the subjective measures, the rating of the perceived exertion has been widely used because of its simplicity and high validity. In terms of the objective measures, one of the more frequently employed tools by practitioners to assess neuromuscular fatigue is the countermovement jump. Because of its high validity and reliability, it is accepted as the reference standard test in sports, in general, and particularly in team sports. Our review aims to clarify how all these indicators, as well as several devices, can help coaches in different sports contexts to monitor neuromuscular fatigue, and how these procedures should be used to obtain data that can be used to make decisions in complex environments. Full article

This case study examines how practicing a capsule wardrobe can influence one’s creativity and how this daily activity can contribute to sustainability at the level of the individual users. The focus is on little-c creativity, which highlights everyday creativity practiced through everyday activities, such as dressing. Various capsule wardrobe projects that focus on voluntary simplicity are emerging in the U.S. This study begins with the premise that capsule wardrobes can provide individuals with an opportunity to enhance their creativity by experiencing a limited wardrobe. In addition, such a limited wardrobe could help contribute to a circular fashion economy by reducing the overconsumption of clothing. Seven female volunteers participated in the eight-week capsule wardrobe project. The multiple data collection methods included an online survey, creativity tests, in-depth interviews, and daily journals. In eight weeks, the participants learned about wardrobe strategies and developed innovative dressing habits through creating and managing their capsule wardrobes. The findings show that intrinsic motives, including satisfaction and enjoyment, play important roles in enhancing creativity. Moreover, this project helped the participants to recognize what to purchase, how to wear and care, and how to discard clothes, which can result in a reduction in thoughtless overspending on clothing. Full article

Voluntary hand movements are usually impaired after a cerebral stroke, affecting millions of people per year worldwide. Recently, the use of hand exoskeletons for assistance and motor rehabilitation has become increasingly widespread. This study presents a novel hand exoskeleton, designed to be low cost, wearable, easily adaptable and suitable for home use. Most of the components of the exoskeleton are 3D printed, allowing for easy replication, customization and maintenance at a low cost. A strongly underactuated mechanical system allows one to synergically move the four fingers by means of a single actuator through a rigid transmission, while the thumb is kept in an adduction or abduction position. The exoskeleton’s ability to extend a typical hypertonic paretic hand of stroke patients was firstly tested using the SimScape Multibody simulation environment; this helped in the choice of a proper electric actuator. Force-myography was used instead of the standard electromyography to voluntarily control the exoskeleton with more simplicity. The user can activate the flexion/extension of the exoskeleton by a weak contraction of two antagonist muscles. A symmetrical master–slave motion strategy (i.e., the paretic hand motion is activated by the healthy hand) is also available for patients with severe muscle atrophy. An inexpensive microcontroller board was used to implement the electronic control of the exoskeleton and provide feedback to the user. The entire exoskeleton including batteries can be worn on the patient’s arm. The ability to provide a fluid and safe grip, like that of a healthy hand, was verified through kinematic analyses obtained by processing high-framerate videos. The trajectories described by the phalanges of the natural and the exoskeleton finger were compared by means of cross-correlation coefficients; a similarity of about 80% was found. The time required for both closing and opening of the hand exoskeleton was about 0.9 s. A rigid cylindric handlebar containing a load cell measured an average power grasp force of 94.61 N, enough to assist the user in performing most of the activities of daily living. The exoskeleton can be used as an aid and to promote motor function recovery during patient’s neurorehabilitation therapy. Full article

Studies of sustainable ways of life have hitherto made limited use of register data since, e.g., voluntary simplicity is usually identified through characteristics that cannot be found in data registers. Despite this, claims about these trends have been made in many countries, at times generalising the phenomena both in academia and media, based on anecdotal examples. This article draws on a quantifiable definition of holistic simplicity that includes certain fully measurable aspects, such as living in more affluent suburbs, moving to less affluent places and a significant reduction in individual work income. Other aspects are partially observable in register data, such as housing and car consumption. The advantage of this study is that it combines relevant theories around voluntary simplicity with register data that capture important characteristics of the entire national population (in this case, in Sweden) and thus, to some extent, also captures the magnitude of the phenomena. The article aims to statistically explore different demographic groups’ probability of becoming holistic simplifiers in Sweden, regarding their consumption, gender and age. It discusses opportunities and limitations for advancing our knowledge on voluntary simplicity in Sweden, with current findings suggesting more of the same consumption patterns and only initial paths to degrowth. This is discussed in the context of individuals’ agency in a state such as Sweden, which is changing from collectivist social democratic values to more neo-liberal conditions. Full article

This study investigates the environmental impact of anti-consumption lifestyles and compares it to environmental concern and ethically minded consumption. Environmental impact was measured in a sample of 357 individuals with a carbon footprint calculator capturing all greenhouse gases released by an individual’s activities. Three types of anti-consumption lifestyles were considered: frugality, voluntary simplicity, and tightwadism. Results suggest that tightwadism is negatively associated with environmental impact. This negative association is stronger when participants are knowledgeable about the emissions impact of their behaviors. These findings suggest that tightwadism can lead to positive outcomes to achieve sustainability. Surprisingly, frugality and voluntary simplicity, as well as environmental concern, are not significantly associated with environmental impact, whereas ethically minded consumption correlates positively with the latter. This study demonstrates that increasing consumers’ environmental and ethical concerns alone might not be an effective way to lead them towards a more sustainable lifestyle. Such findings have important implications for sustainability and public policy makers. Full article

Adopting a voluntary simplicity lifestyle (VSL) contributes to a change in consumption patterns towards more sustainable ones, which is urgently needed. This study defines the VSL as a voluntary reduction of income and consumption in exchange for more free time. Our research aims to contribute with more detailed VSL criteria. A literature review develops initial VSL criteria, which are validated against and enriched by data gathered through in-depth interviews with nine voluntary simplicity practitioners. This study contributes with: (1) more detailed insights into the value changes during lifestyle adoption of a VSL, (2) a detailed perspective on significant aspects in VSL adoption as well as how they tend to happen in sequence, and (3) insight into how consumption reduces or changes and how free time is spent when adopting a VSL. A conceptual framework for more detailed VSL criteria, as proposed in this study, is valuable to characterise the VSL lifestyle and differentiate it from other lifestyles. In sum, the study contributes to clearer perspectives on the VSL and provides detailed VSL criteria. Finally, we reaffirm the potential of VSL to contribute toward changing dominant unsustainable consumption patterns and indicate directions for future research. Full article

Vegetarian diets provide an abundance of nutrients when carefully planned. However, vegetarian diets may have lower protein quality compared to omnivorous diets, a reflection of less favorable amino acid profiles and bioavailability. Hence, the current recommended dietary allowance for protein may not be adequate for some vegetarian populations. The purpose of this study was to determine dietary protein quality using the DIAAS (Digestible Indispensable Amino Acid Score) method in vegetarian and omnivore endurance athletes. DIAAS scores reflect the true ileal digestibility of the indispensable amino acids that are present in food items, and these scores can be used to compute the available protein in diet plans. Thirty-eight omnivores and 22 vegetarians submitted seven-day food records that were analyzed for nutrient content, and DIAAS scores were computed by diet group. Average available protein (g) was compared along with participants’ lean body mass and strength (quantified using the peak torque of leg extension). DIAAS scores and available protein were higher for omnivorous versus vegetarian athletes (+11% and +43%, respectively, p < 0.05). Omnivorous participants had significantly higher lean body mass than vegetarian participants (+14%), and significant correlations existed between available protein and strength (r = 0.314) and available protein and lean body mass (r = 0.541). Based upon available protein, as determined through the DIAAS, vegetarian athletes in this study would need to consume, on average, an additional 10 g protein daily to reach the recommended intake for protein (1.2 g/kg/d). An additional 22 g protein daily would be needed to achieve an intake of 1.4 g/kg/d, the upper end of the recommended intake range. Full article

Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field. Full article

Consumers’ clothing consumption is the cause of many social and environmental consequences, especially in emerging economies where consumption continues to escalate. It is therefore vital that consumers adopt more voluntary simplistic lifestyles with sustainable clothing practices. This study relies on the self-determination theory to explore the influence of basic psychological needs (i.e., competence, autonomy, and connectedness) and self-determined motivation (i.e., identified- and integrated regulation as well as intrinsic motivation) on female consumers’ voluntary simplistic clothing practices. Data were derived from 469 online questionnaires and structural equation modeling was employed to test the hypotheses. Competence was identified as the most influential basic psychological need, followed by the need for connectedness and autonomy. Moreover, intrinsic motivation is the strongest predictor of voluntary simplistic clothing practices, while integrated regulation is deemed insignificant and identified regulation has a negative association with the practices in question. In summary, it would seem that female consumers are keen on adopting voluntary simplistic clothing behaviors. This may be due to their intrinsic motivation and competence rather than their exposure to extrinsic influences. This study provides valuable insight into the motivational determinants of voluntary simplistic clothing consumption in South Africa and may thus serve as a platform for further investigation into other emerging markets. Full article