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World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Articles in this Issue were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon agreement with AVERE.
Open AccessArticle

How activism matters for creating the electromobility 2.0 industry?

ESSEC Business School, Cergy Pontoise, 95021 France
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World Electr. Veh. J. 2015, 7(4), 742-746; https://doi.org/10.3390/wevj7040742
Published: 28 December 2015
PDF [369 KB, uploaded 18 May 2018]

Abstract

We are currently witnessing the re-introduction of EVs into the market, the increase in R&D expenditures by battery manufacturers, the emergence of new mobility players who do not belong to the traditional auto industry, as well as the activism of lobbyists defending the development of a clean, collaborative or smart mobility. All of this begs again the question: are EVs the signs of a new emerging industry? This research is founded on a review of existing literature on business strategy, so as to identify those elements which are necessary to enlarge firm boundaries in an emerging industry, namely those linked to reputation and activism to empower. Our paper then analyses two business cases: Tesla Motors and Better Place.
Keywords: Emerging industry; business models; Tesla and Better Place; Electric vehicles Emerging industry; business models; Tesla and Better Place; Electric vehicles
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Donada, C.; Lepoutre, J. How activism matters for creating the electromobility 2.0 industry? World Electr. Veh. J. 2015, 7, 742-746.

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