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Int. J. Environ. Res. Public Health, Volume 17, Issue 1 (January-1 2020) – 379 articles
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Cover Story (view full-size image) Coca-Cola uses public relations (PR) campaigns to market unhealthy products to children, despite [...] Read more. Coca-Cola uses public relations (PR) campaigns to market unhealthy products to children, despite concerns about the link between the exposure of children to the marketing of unhealthy foods and childhood obesity. This study provides direct evidence that Coca-Cola targeted millions of children in two of their recent PR campaigns, enlisting social media influencers and celebrities with fan bases inclusive of children under 12. The researchers call for effective government policy to restrict the exposure of children to marketing of unhealthy products. The public health community should also increase its scrutiny of the use of PR agencies as a vehicle for corporate political activity; their use requires careful monitoring to better understand the power dynamics at play between corporate actors and public health interests. View this paper