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Social Interactions as a Source of Information about E-Cigarettes: A Study of U.S. Adult Smokers

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Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA
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Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC 27599, USA
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RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Mark Wolfson
Int. J. Environ. Res. Public Health 2016, 13(8), 788; https://doi.org/10.3390/ijerph13080788
Received: 12 May 2016 / Revised: 14 July 2016 / Accepted: 1 August 2016 / Published: 5 August 2016
(This article belongs to the Special Issue E-Cigarettes: Epidemiology, Policy and Public Health)
The novelty of e-cigarettes and ambiguity about their effects may foster informal sharing of information, such as through social interactions. We aimed to describe smokers’ social interactions about e-cigarettes and their recommendations that others use e-cigarettes. Data were collected from 2149 adult smokers in North Carolina and California who participated in a study of the impact of pictorial cigarette pack warnings. In the previous month, almost half of participants (45%) reported talking to at least one person about e-cigarettes and nearly a third of participants (27%) recommended e-cigarettes to someone else. Smokers recommended e-cigarettes to cut back on smoking (57%), to quit smoking (48%), for health reasons (36%), and for fun (27%). In adjusted analyses, more frequent e-cigarette use, positive views about typical e-cigarette users, and attempting to quit smoking in the past month were associated with recommending e-cigarettes for health reasons (all p < 0.05). Social interactions appear to be a popular method of information-sharing about e-cigarettes among smokers. Health communication campaigns may help to fill in the gaps of smokers’ understanding of e-cigarettes and their long-term effects. View Full-Text
Keywords: social interactions; interpersonal communication; e-cigarettes; electronic nicotine delivery systems (ENDS); tobacco control social interactions; interpersonal communication; e-cigarettes; electronic nicotine delivery systems (ENDS); tobacco control
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Hall, M.G.; Pepper, J.K.; Morgan, J.C.; Brewer, N.T. Social Interactions as a Source of Information about E-Cigarettes: A Study of U.S. Adult Smokers. Int. J. Environ. Res. Public Health 2016, 13, 788.

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