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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction

by
Manuel Alonso-Dos-Santos
1,
Ferran Calabuig Moreno
2,
Francisco Montoro Ríos
3 and
Mario Alguacil
2
1
Administration Department, Universidad Católica de la Santísima Concepción, Concepción, Chile
2
Physical Education and Sport Department, University of Valencia, Valencia, Spain
3
Departamento Comercialización e Investigación de Mercados, University of Granada, Granada, Spain
J. Theor. Appl. Electron. Commer. Res. 2017, 12(2), 54-70; https://doi.org/10.4067/S0718-18762017000200005
Submission received: 21 January 2016 / Accepted: 15 December 2016 / Published: 1 May 2017
Versions Notes

Abstract

Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention to maintain a high-quality web site if he wants to increase the attitude toward the brand to attract consumer to the sport event, because the event can generate revenue to the sponsors, cities and citizens.
Keywords: Branding; Quality; E-Satisfaction; Consumer Behavior; Internet Branding; Quality; E-Satisfaction; Consumer Behavior; Internet

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MDPI and ACS Style

Alonso-Dos-Santos, M.; Moreno, F.C.; Ríos, F.M.; Alguacil, M. Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction. J. Theor. Appl. Electron. Commer. Res. 2017, 12, 54-70. https://doi.org/10.4067/S0718-18762017000200005

AMA Style

Alonso-Dos-Santos M, Moreno FC, Ríos FM, Alguacil M. Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research. 2017; 12(2):54-70. https://doi.org/10.4067/S0718-18762017000200005

Chicago/Turabian Style

Alonso-Dos-Santos, Manuel, Ferran Calabuig Moreno, Francisco Montoro Ríos, and Mario Alguacil. 2017. "Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction" Journal of Theoretical and Applied Electronic Commerce Research 12, no. 2: 54-70. https://doi.org/10.4067/S0718-18762017000200005

APA Style

Alonso-Dos-Santos, M., Moreno, F. C., Ríos, F. M., & Alguacil, M. (2017). Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 12(2), 54-70. https://doi.org/10.4067/S0718-18762017000200005

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