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  • Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering, University of Talca.

Journal of Theoretical and Applied Electronic Commerce Research, Volume 12, Issue 2

May 2017 - 6 articles

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Articles (6)

  • Article
  • Open Access
46 Citations
3,726 Views
20 Pages

Customer Behavior in Electronic Commerce: A Bayesian Approach

  • Silvana Dakduk,
  • Enrique ter Horst,
  • Zuleyma Santalla,
  • German Molina and
  • José Malavé

Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging m...

  • Article
  • Open Access
2 Citations
951 Views
16 Pages

Various electronic business-to-consumer models have been presented during the past years with different classifications. Each of these models has different dimensions. This paper uses expert knowledge to identify two key dimensions of business to cus...

  • Article
  • Open Access
111 Citations
2,968 Views
17 Pages

Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia

  • Krishna Moorthy,
  • Ching Suet Ling,
  • Yeong Weng Fatt,
  • Chan Mun Yee,
  • Elaine Chong Ket Yin,
  • Kwa Sin Yee and
  • Lee Kok Wei

Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized...

  • Article
  • Open Access
29 Citations
1,733 Views
17 Pages

Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction

  • Manuel Alonso-Dos-Santos,
  • Ferran Calabuig Moreno,
  • Francisco Montoro Ríos and
  • Mario Alguacil

Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The pur...

  • Article
  • Open Access
3 Citations
2,206 Views
16 Pages

Our work focuses on the quality information aspect of the inventory management domain of the supply chain in the organization. Within the scope of quality information we have concentrated upon the discrepancies known as inventory errors, which are th...

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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876