Special Issue "Attitude towards Luxury Brands and Sustainable Development: New Challenges for Business"
Deadline for manuscript submissions: closed (31 July 2020).
Interests: tourism management; sustainability management; branding and communication; corporate strategies; experiential marketing
Interests: design driven innovation; luxury industries management; cultural heritage management; sustainability management; experiential marketing
Luxury consumers are increasingly interested in the social and environmental sustainability of the luxury goods they buy, and, therefore, the challenge for luxury companies is to integrate sustainability and brand development. However, it is still not entirely clear to what extent luxury and sustainability can be harmonized and what really are the opinions of luxury consumers on sustainability. In particular, a deep understanding of the luxury consumers perception of the social and environmental dimensions of sustainability is needed. On the other hand, it is important to further investigate how important luxury brands consider sustainability and how much they are aware of the topic. Also, there is a need to investigate the role of sustainability in the strategies adopted by brands along the entire luxury supply chain and in CSR and benefit corporation. Do corporate strategies really meet the challenges of sustainability in the luxury market by adopting authentic CSR strategies in all the global supply chain activities, or are they limited to communication actions? This Special Issue aims to discuss contributions to luxury and sustainable development from the supply and demand perspective. We invite you to contribute to this Issue by submitting comprehensive reviews, case studies, or research articles. Papers selected for this Special Issue are subject to a rigorous peer review procedure with the aim of rapid and wide dissemination of research results, developments, and applications.
Prof. Dr. Tonino Pencarelli
Dr. Emanuela Conti
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- luxury consumers
- luxury brands
- sustainable development
- CSR and luxury
- benefit corporation