Digital Sustainability: The Use of Digital Tools to Promote Sustainable Behaviours
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (31 January 2024) | Viewed by 4902
Special Issue Editors
Interests: modelling of consumer behaviour
Special Issue Information
Dear Colleagues,
The role of marketers is constantly changing. Consumer behaviour trends change, and we see strong socio-political movements campaigning for marketers to place purpose over profit. A new marketing paradigm for sustainable development has become a sine qua non. The United Nations clarified several goals for sustainable development. One of these goals, number 12, refers to sustainable production and consumption.
This Special Issue aims to substantiate how digital marketing tools can help achieve such sustainable consumption. Within digital tools, we include both consumer-facing technologies and communication tools to diffuse and promote sustainability.
This call invites contributions from both marketing and consumer behaviour specialists, but also cross-disciplinary perspectives to inform all interested parties. It aims to push forward current definitional understanding as well as thinking and solutions that are fit for purpose with respect to marketing and sustainability.
It hopes to start with an overview, contrast and assessment of the relevant definitions in the extant literature. The conceptualisation of digital sustainability is multidimensional and multiple approaches may be needed simultaneously, but a coherent, consistent, concise and accurate interface must also be maintained so as to better understand the focus. The articles can concentrate on one sector or be cross-sectoral, in one country or more; both qualitative and/or quantitative articles are welcome. Moreover, the Special Issue can accommodate research as well as management practice articles as long as they advance current knowledge and clarify best high-quality practices.
Potential topics within digital sustainability:
- Sustainability communication in digital channels: (virtual) influencers.
- Use of technology to promote sustainable consumption: AR, AI, IIT, consumers shopping behaviour in digital channels, etc.
- Sustainability and online/omnichannel retailing: online retailing, flexible design of physical spaces, metaverse, etc.
- Virtual assets and their impact on sustainability: Blockchain/ NFTs.
- Digital branding: sustainable brands positioning.
Prof. Dr. Georgios Chryssochoidis
Dr. Marta Blazquez Cano
Guest Editors
Manuscript Submission Information
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Keywords
- digital sustainability
- technology
- sustainable communication
- digital channels
- digital branding
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