Digital Business Models in Network Management

Dear Colleagues,

The digital economy creates new conditions for creating entrepreneurial solutions. Technology determines the emergence of innovative business models, the existence of which would not be possible without the potential of such technologies. The unlimited ingenuity of contemporary entrepreneurs is currently focused on the search for innovative solutions in the sphere of using the opportunities offered by digital technology. Previous solutions that use the traditional channels of economic activity are replaced with proposals stemming from resources based on the Internet and information and communication technologies. This gives one an opportunity to design business initiatives whose impact, in many cases, allows one to reach a level of global impact in a short time. The economics of the digital economy are the factors that stimulate the emergence of business models in the digital economy. These include ideas such as the sharing economy, the remix economy, the access economy, the creative economy, the reputation economy, the gift economy, the experience economy, the collaborative economy/wikinomics, and the trust economy.

The concepts presented have had a key impact on the profound changes not only in business but also in particular in society in terms of a new approach to understanding business and work processes. Building communities based on communication platforms also allows for their commercialization and capitalization, while creating opportunities to obtain desired environmental, economic, and social effects. It should be noted that the development of new paradigms in the science of management and economics results from transformations in the global economy, where ideas and concepts arise in various places, often thanks to global access to information and knowledge through technological, Internet-based platforms. This is the most crucial assumption of this Special Issue.

This Issue requires extensive research and analysis.

On the basis of the above-mentioned assumptions, the key issues to answer are the following:

1. What is the best way to understand digitalization in the context of business models?
2. What is the best way to build and operationalize digital business models?
3. What is the best way to use new concepts of the economy to build effective business models?
4. What is the best way to use the network approach to build digital business models?
5. What is the best way to achieve the network effect for building effective digital business models?
6. What is the best way to manage communities in digital business models created?
7. What is the best way to implement the sustainability concept in digital business models?
8. What is the best way to build digital models of sustainable business?

References:

1. F. Vendrell-Herrero, G. Parry, O. F. Bustinza, E. Gomes, Digital business models: Taxonomy and future research avenues, Strategic Change. 2018;27(2).
2. K. Lenkenhoff, U. Wilkens, M. Zheng, T. Süße, B. Kuhlenkötter, X. Mi, Key challenges of digital business ecosystem development and how to cope with them, Procedia CIRP 73, 2018.
3. K.Tauscher, S.M. Laudien, Understanding platform business models: A mixed methods study of marketplaces, European Management Journal 36 (2018).
4. F. Li, The digital transformation of business models in the creative industries: A holistic framework and emerging trends, Technovation (2017), https://doi.org/10.1016/j.technovation.2017.12.004.

Assoc. Prof. Adam Jabłoński
Guest Editor

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