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A Multidisciplinary Approach to Sustainability Volume II

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Special Issue Editor

Special Issue Information

Dear Colleagues,

Over the past century, human activity has led to significant environmental changes, with the depletion of natural resources occurring faster than ever before in human history.

While the 21st century has brought remarkable advances in technology and social development, the simultaneous rise in industrial activity and the global population—now exceeding 8 billion—clearly shows that humanity cannot override the fundamental principles of nature.

The rapid expansion of industry, technology, and population presents growing challenges in securing the basic resources needed for food production—most notably, access to clean water, arable land, and energy.

As a result, environmental protection has evolved from a grassroots movement into a central development strategy embraced by international organizations, national governments, NGOs, and leading global economies. This shift calls for a multidisciplinary approach aimed at achieving sustainability and sustainable development in line with the United Nations Sustainable Development Goals and the European Green Deal, through solutions that are economically, technologically, and socially viable.

As the Guest Editor of the Special Issue “A Multidisciplinary Approach to Sustainability Volume II”, I am pleased to invite researchers from all scientific disciplines to contribute original work that supports the advancement of these global goals.

This Special Issue aims to explore environmental issues from social, technological, and economic perspectives.

We welcome original research papers, review articles, and short communications that present novel, multidisciplinary approaches to environmental protection, sustainable development, and the promotion of healthier and more resilient ways of living.

Prof. Dr. Mirna Habuda-Stanić
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

environmental protection
sustainable agriculture and food production
environmental engineering and impact assessment
environmental monitoring
environmental regulations and laws
forestry and urban forestry
green architecture and construction
green chemical engineering
green biotechnology
renewable energy
green economy
green education
green technology
green and biomedicine and medicine
green and society
sustainable tourism
water and wastewater treatment and reuse
waste management
water management

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Review

39 pages, 6212 KB

Open AccessReview

Sustainable Knowledge-Based Enterprise Products Using AI-Powered Social Media for Enhancing Brand Equity: A Scientometric Review

by Sanee MohammadEbrahimzadeh, Datis Khajeheian, Taher Roshandel Arbatani, Somayeh Labafi and Samad Sepasgozar

Sustainability 2025, 17(18), 8427; https://doi.org/10.3390/su17188427 - 19 Sep 2025

Viewed by 347

Abstract

Sustainability-driven products rely heavily on market success and customer awareness to achieve their intended impact. While knowledge-based enterprises (KBEs) are committed to enhancing the sustainability of their products and services, they often face challenges in building brand equity and raising awareness of what makes their products sustainable, particularly within social media engagement. AI agents transfer social media and enable KBEs to promote sustainable products by enhancing brand equity. However, this requires an effective strategy to enhance brand equity among the new social media generation. This study highlights critical factors identified through a rigorous literature review that influence the enhancement of brand equity in KBEs, with a focus on sustainable development and brand innovation. This research employs a mixed-method approach using VOSviewer and NVivo software. A scientometric review of articles published in the Scopus database and a critical thematic analysis were conducted. Furthermore, Google Trends data were utilized to complement the analysis and propose a set of key factors and future directions. Out of 1552 articles extracted from scientific databases from 1994 until 2024, 33 articles were selected and thoroughly analyzed after a rigorous screening and evaluation process. The review demonstrates that social media enhances brand equity for KBEs by increasing brand awareness, improving their efforts in sustainable development, strengthening brand image, strengthening customer loyalty, and facilitating effective interactions. Moreover, leveraging brand innovation and focusing on sustainable development through social media amplifies these positive impacts, further influencing the brand’s perceived quality. This research uniquely identifies the value of sustainability in the brand equity model and the moderating roles of technological complexity and customer environmental sensitivity in this process. The research offers significant insights for managers of science and technology parks, guiding them to adopt effective social media strategies that create sustainable competitive differentiation and strengthen brand positioning in competitive markets. This study also establishes a strong foundation for future studies focusing on AI-powered tools for brand equity within the digital environment by proposing a set of factors that can be used by researchers to develop an initial model. Full article

(This article belongs to the Special Issue A Multidisciplinary Approach to Sustainability Volume II)

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