Immersive Commerce and Emerging Technologies

This section explores the transformative impact of immersive and emerging technologies on digital commerce ecosystems. It welcomes research that investigates how augmented reality (AR), virtual reality (VR), extended reality (XR), the metaverse, IoT, and Industry 5.0 are reshaping retail experiences, consumer interactions, and business models. We encourage interdisciplinary contributions that examine the design, implementation, and societal implications of these technologies, with a focus on creating seamless, intelligent, and human-centered digital commerce environments. This section aligns with JTAER's aim to advance knowledge on future technologies by examining how they can create more accessible, efficient, and engaging commercial experiences.