Digital Marketing and the Connected Consumer

A section of Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876).

Section Information

The section “Digital Marketing and the Connected Consumer” aims to bring together the most recent advances on the topics included below, but not limited to:

  • Digital marketing
  • Omnichannel marketing
  • Content marketing
  • Digital marketing plan
  • Customer relationship management (CRM)
  • Consumer experience
  • Online consumer behavior
  • Engagement
  • eWOM
  • e-Retailing
  • Social e-commerce
  • Service-dominant logic
  • Branding

Editorial Board

Special Issues

Following special issues within this section are currently open for submissions:

Topical Collection

Following topical collection within this section is currently open for submissions:

Papers Published

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