Journal of Theoretical and Applied Electronic Commerce Research | 20th Anniversary

The year 2026 marks the 20th anniversary of the Journal of Theoretical and Applied Electronic Commerce Research (JTAER, ISSN: 0718-1876), a peer‑reviewed open access journal dedicated to the theory and practice of electronic commerce.

With an Impact Factor of 4.6 (2024) and a CiteScore of 11.7 (2024), this journal is indexed in SSCI (Web of Science), Scopus, dblp, and other leading databases. Over the past two decades, JTAER has published cutting‑edge research from thousands of authors and has been supported by a global community of editors and reviewers. We deeply value the contributions of every researcher, author, and reviewer who has helped shape this journal into a vibrant platform for scholarly exchange.
In celebration of this milestone, we reflect on two decades of advancing electronic commerce research—from its foundational theories to today’s dynamic intersections with AI, data science, digital marketing, and sustainable business. As we enter our third decade under the renewed stewardship of MDPI, we are excited to embark on a new chapter of growth, innovation, and even greater service to the research community.

We invite you to join us in celebrating 20 years of JTAER and to explore the special content and initiatives we have prepared below.

For any questions or suggestions, please contact us at jtaer@mdpi.com.

Recommended papers:
“Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney”
by Yanbo Zhang and Chuanlan Liu
J. Theor. Appl. Electron. Commer. Res. 2024, 19(1), 654-670; https://doi.org/10.3390/jtaer19010035

“Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels”
by Xingqiu Lou and Yingjiao Xu
J. Theor. Appl. Electron. Commer. Res. 2024, 19(1), 396-411; https://doi.org/10.3390/jtaer19010021

“Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis”
by Hadi Gholampoor and Majid Asadi
J. Theor. Appl. Electron. Commer. Res. 2024, 19(2), 1303-1320; https://doi.org/10.3390/jtaer19020066

“Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection”
by Jing Yu, Yufei Ren and Chi Zhou
J. Theor. Appl. Electron. Commer. Res. 2024, 19(4), 2557-2581; https://doi.org/10.3390/jtaer19040123

“How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model”
by Yu-Heng Chen, I-Kai Lin, Ching-I Huang and Han-Shen Chen
J. Theor. Appl. Electron. Commer. Res. 2024, 19(4), 3370-3385; https://doi.org/10.3390/jtaer19040163

“Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis”
by Tonia Ruppenthal and Nils Schweers
J. Theor. Appl. Electron. Commer. Res. 2024, 19(2), 1095-1117; https://doi.org/10.3390/jtaer19020057

“How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective”
by Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee and Chien-Wen Chen
J. Theor. Appl. Electron. Commer. Res. 2024, 19(1), 581-596; https://doi.org/10.3390/jtaer19010031

“Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions”
by Seong Eun Kim, Jung Eun Lee and Song-yi Youn
J. Theor. Appl. Electron. Commer. Res. 2024, 19(4), 3331-3351; https://doi.org/10.3390/jtaer19040161

“Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers”
by Simona Vinerean, Dan-Cristian Dabija and Gandolfo Dominici
J. Theor. Appl. Electron. Commer. Res. 2024, 19(2), 958-974; https://doi.org/10.3390/jtaer19020050

“Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis”
by Mona Ebadi Jalal and Adel Elmaghraby
J. Theor. Appl. Electron. Commer. Res. 2024, 19(3), 1660-1681; https://doi.org/10.3390/jtaer19030081

Recommended Special Issues:
“Electronic Commerce and Information Management Towards the Digital Era”
Guest Editors: Prof. Dr. Jolanta Kowal and Dr. Paweł Weichbroth
Submission deadline: 30 September 2026

“Human–Technology Synergies in AI-Driven E-Commerce Environments”
Guest Editors: Dr. Chienliang Lin, Dr. Wuke Zhang, Dr. Sung-Wen Yu and Dr. Hanqing Xu
Submission deadline: 30 September 2026

“Exploring Consumer Resistance to Digital Marketing Tactics and Technology”
Guest Editors: Dr. Kaouther Kooli and Dr. Padmi Nagirikandalage
Submission deadline: 30 September 2026

“Global Supply Chain Management and Sustainability in E-Commerce”
Guest Editors: Dr. Danny C.K. Ho and Dr. Tsz Leung Yip
Submission deadline: 30 September 2026

“E-Commerce and Retail: Integration, Operations, and Sustainable Development”
Guest Editors: Dr. Nikolaos T. Giannakopoulos and Prof. Dr. Damianos P. Sakas
Submission deadline: 31 December 2026

“Green Consumption and Sustainable Practices in E-Commerce: Drivers, Impacts, and Strategies”
Guest Editors: Prof. Dr. Ahmed Hassan Abdou and Dr. Shafique Ur Rehman
Submission deadline: 31 December 2026