Special Issue "How Visuals Affect Food Choice?"
Deadline for manuscript submissions: closed (30 April 2020).
Interests: environmental sustainable consumption; consumer psychology; food consumption; behavioral economics; attitude-behavioral gap
Every day, consumers are faced with a multitude of decisions on food consumption ranging from choosing a particular, for example a healthy or sustainable option regarding how much to eat. Much of the information consumers use to make these decisions is predominantly visual in nature. Product design elements like color, the size and shape of products and product packaging, decision context elements like shelf and window displays, and advertising elements like pictures and logos serve as a significant communication tools affecting outcomes like consumer attention, quality perception, attitudes, preferences, product adoption, and word of mouth. The number of publications highlighting the impact of these visual elements has rapidly increased in the field of food marketing using a variety of measurement tools like surveys, behavioral observation and neurophysiological measurement. However, there has been an increasing demand for research that reveals an understanding of why these visual elements affect consumer outcomes. The purpose of this Special Issue is to add to the growing body of literature by further deepening the understanding of which visual elements influence customer outcomes and why these effects occur. The research could propose novel theories on how food choice can be affected by visual elements or test if and/or why particular visual elements affect food choice.
Prof. Dr. Iris Vermeir
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Foods is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Consumer preferences
- Food choice
- Emotional response
- Choice context
- Product design factors
- Visual perception