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Review

Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda

by 1,* and 1,2
1
BE4LIFE, Department of Economics and Business Administration, Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium
2
IESEG, School of Management, 59000 Lille, France
*
Author to whom correspondence should be addressed.
Foods 2020, 9(10), 1495; https://doi.org/10.3390/foods9101495
Received: 24 September 2020 / Revised: 8 October 2020 / Accepted: 14 October 2020 / Published: 19 October 2020
(This article belongs to the Special Issue How Visuals Affect Food Choice?)
This review aims to tackle the challenge of understanding how visual design cues can affect behavioural outcomes in a food context. The review answers two key questions: (1) What are the effects of the most important visual design cues on behavioural outcomes and how can they be explained? (2) What are the research gaps in this area? We start from a comprehensive taxonomy of visual design cues delineating the most important visual design cues. Next, we evaluate the extant research based on a structured, narrative literature review on visual design cues in the food domain. We differentiate between object processed and spatially processed visual design cues in food choice contexts and show how they affect behavioural outcomes through a range of psychological processes (attention, affective-, cognitive- and motivational reactions, food perceptions and attitudes). We end with recommendations which take into account the current food store context, the state-of-art in measuring psychological processes and behavioural outcomes and the specific food-, person- and context-related moderators. This review offers guidance for research to untangle the complexity of the effect of visual design cues in a food choice context. View Full-Text
Keywords: visual cue; food choice; food perception; attitudes; behaviour; psychological processes; taste; healthy; sustainable; quality; point of purchase visual cue; food choice; food perception; attitudes; behaviour; psychological processes; taste; healthy; sustainable; quality; point of purchase
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MDPI and ACS Style

Vermeir, I.; Roose, G. Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda. Foods 2020, 9, 1495. https://doi.org/10.3390/foods9101495

AMA Style

Vermeir I, Roose G. Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda. Foods. 2020; 9(10):1495. https://doi.org/10.3390/foods9101495

Chicago/Turabian Style

Vermeir, Iris, and Gudrun Roose. 2020. "Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda" Foods 9, no. 10: 1495. https://doi.org/10.3390/foods9101495

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