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Foods2022, 11(7), 978;https://doi.org/10.3390/foods11070978

Journal: FoodsVolume: 11Number: 978

Article: Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Authors:
I-Hsuan Wu^1,2,
Chaoyun Liang^1,* and
Ching Yin Ip³

Link: https://www.mdpi.com/2304-8158/11/7/978

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