- Article
Analysis of the Presence of Most Best-Ranked Universities on Social Networking Sites
- Gabriel Valerio-Ureña,
- Dagoberto Herrera-Murillo and
- Sergio Madero-Gómez
Universities are becoming aware of the importance of social networking sites for the reinforcement of their institutional brands. This study was conducted to analyze the extent to which best-ranked universities use social networking sites. A quantita...

