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Article

Using DANP-mV Model to Improve the Paid Training Measures for Travel Agents amid the COVID-19 Pandemic

by 1,* and 2
1
Department of Tourism & Hospitality, Kainan University, Taoyuan City 33857, Taiwan
2
IMBA Program, Department of Economics, Antai College of Economics and Management (ACEM), Shanghai Jiao Tong University, Shanghai 200240, China
*
Author to whom correspondence should be addressed.
Academic Editor: Óscar Valero Sierra
Mathematics 2021, 9(16), 1924; https://doi.org/10.3390/math9161924
Received: 9 June 2021 / Revised: 28 July 2021 / Accepted: 3 August 2021 / Published: 12 August 2021
(This article belongs to the Special Issue Multi-Criteria Decision Making and Data Mining)
Due to the COVID-19 pandemic bringing travel to a standstill, an initiative of paid training for travel agencies was launched by the government. The purpose of this research is to improve the effectiveness of this measure, which is fundamental to the next tourism crisis management. Based on the related theories of tourism crisis management, organizational learning, and behavior adaption, the DANP-mV model developed an evaluation system for examining the training measure. The result of an influential network relationship map (INRM) shows that using influential effects, the “policy object” dimension and its criterion “subsidiary” should be the first improvement priority. To effectively achieve the aspiration level, the gap values point out “training courses” dimension and its criterion “excellent services” are first to improve. An action plan is produced containing all the findings and made available for easy indexing. It may contribute to the current measure improvements. Therefore, this innovative approach could help decision makers with tourism crisis policy making and help the sector with evolving learning readiness to remain sustainable. View Full-Text
Keywords: DANP-mV model; tourism crisis management; organizational learning; behavior adaption DANP-mV model; tourism crisis management; organizational learning; behavior adaption
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MDPI and ACS Style

Liu, C.-H.; Liu, B. Using DANP-mV Model to Improve the Paid Training Measures for Travel Agents amid the COVID-19 Pandemic. Mathematics 2021, 9, 1924. https://doi.org/10.3390/math9161924

AMA Style

Liu C-H, Liu B. Using DANP-mV Model to Improve the Paid Training Measures for Travel Agents amid the COVID-19 Pandemic. Mathematics. 2021; 9(16):1924. https://doi.org/10.3390/math9161924

Chicago/Turabian Style

Liu, Chui-Hua, and Bochner Liu. 2021. "Using DANP-mV Model to Improve the Paid Training Measures for Travel Agents amid the COVID-19 Pandemic" Mathematics 9, no. 16: 1924. https://doi.org/10.3390/math9161924

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