The present political and economic context of the humanities is more demanding than ever in regards to its justification, social impact and evaluation of research activities. These processes call for an updated understanding of the situation and a prudent counter-strategy that, in a best-case scenario, could result in appreciation opportunities that have thus far been neglected. This article contributes to a differentiation of these grand challenges at three levels: (1) Improved understanding of the policy agenda: The humanities, like other research disciplines, still have to map the full picture of all opportunities in funding policies. The EU’s framework programs could be one example of a funding system that contains inclusive mechanisms that have not yet been fully discovered. (2) Research management in the humanities: To benefit the most from those identified inclusive mechanisms, the humanistic disciplines have to develop better and more sophisticated research management tools for their projects and improve their strategic planning and capacity. (3) The humanities as public good: The humanities represent one of the greatest cultural resources of humankind. The task is to make this as explicit and clear as possible to the general public through the explanatory power of the main categories, including recognition, judgment, experience, wisdom and common sense, which mirror some of the most important historical and cultural experiences of human history.
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