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Volume 16, April
 
 

Games, Volume 16, Issue 3 (June 2025) – 1 article

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46 pages, 527 KiB  
Article
Strategic Complementarities in a Model of Commercial Media Bias
by Anna Kerkhof and Johannes Münster
Games 2025, 16(3), 21; https://doi.org/10.3390/g16030021 - 23 Apr 2025
Viewed by 90
Abstract
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a [...] Read more.
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias, qualities of media content are strategic complements, whereby investments into quality can crowd in further investments and engage competitors in a race to the top. Therefore, financially strong public service media can mitigate commercial media bias: the content of commercial media can be more in line with the preferences of the audience and less advertiser-friendly in a dual (mixed public and commercial) media system than in a purely commercial media market. Full article
(This article belongs to the Special Issue Mass Media Industries: The Economic Games)
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