Correction: Wang et al. Building Customer Loyalty Through Emotional Connection: How Service Provider Rapport Drives Sustainable Business. Sustainability 2025, 17, 2396

In the original publication [1], there was an error in Section 4.1, Paragraph 2. Specifically, two citation placeholders “(citation needed)” were inadvertently left unresolved during the production process.

The original paragraph read as follows:

This study primarily targeted participants aged 20–50 years, with a particular focus on university graduates, for several methodologically sound reasons. First, this demographic segment represents the most active consumer group in terms of service consumption and digital service interaction, making their experiences particularly relevant to contemporary service failure scenarios (citation needed). Second, this cohort demonstrates higher levels of engagement with service recovery processes and is more likely to provide detailed feedback about their service experiences, enhancing the quality and reliability of the data collected (citation needed). Third, this age range typically encompasses individuals with sufficient disposable income and regular service consumption patterns, allowing for more meaningful analysis of service recovery experiences.

This has been corrected as follows:

This study primarily targeted participants aged 20–50 years, with a particular focus on university graduates, for several methodologically sound reasons. First, this demographic segment represents one of the most active and digitally engaged consumer segments in terms of service consumption and digital service interaction, making their experiences particularly relevant to contemporary service failure scenarios [6,29,46]. Second, this cohort demonstrates higher levels of engagement with service recovery processes and is more likely to provide detailed feedback about their service experiences, enhancing the quality and reliability of the data collected [9,16,47]. Third, this age range typically encompasses individuals with sufficient disposable income and regular service consumption patterns, allowing for more meaningful analysis of service recovery experiences.

In addition, two additional references have been incorporated to substantiate the relevant claims:

Accordingly, all subsequent references have been renumbered.

The authors state that the scientific conclusions are unaffected. This correction was approved by the Academic Editor. The original publication has also been updated.