- Article
Reconceptualizing Customer Perceived Value in Hotel Management in Turbulent Times: A Case Study of Isfahan Metropolis Five-Star Hotels during the COVID-19 Pandemic
- Amir Ghorbani,
- Hossein Mousazadeh,
- Farahnaz Akbarzadeh Almani,
- Masoud Lajevardi,
- Mohammad Reza Hamidizadeh,
- Mehrdad Orouei,
- Kai Zhu and
- Lóránt Dénes Dávid
The COVID-19 pandemic has significantly impacted the tourism and hospitality industry. This study aims to reconceptualize the concept of customer perceived value (CPV) in Isfahan’s five-star hotels during the pandemic using the grounded theory...

