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Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism

1
College of Tourism, Huaqiao University, Quanzhou 362021, China
2
Department of Marketing, Events and Tourism, Business School, University of Greenwich, London SE10 9SL, UK
*
Author to whom correspondence should be addressed.
Academic Editor: Colin Michael Hall
Sustainability 2021, 13(4), 2364; https://doi.org/10.3390/su13042364
Received: 23 January 2021 / Revised: 10 February 2021 / Accepted: 18 February 2021 / Published: 22 February 2021
Ethnic minority villages are a vital part of tourism in certain destinations, often attracting many domestic and international visitors to experience unique local cultures and authentic lifestyles. However, much of the relevant literature has not examined tourist motivations, perceptions, and attitudes regarding ethnic minority village tourism. This exploratory qualitative research analyzed user-generated blogs uploaded by people sharing their ethnic minority village experiences in Guizhou Province, China. ROST Content Mining6 software was employed to identify motivations, perceptions, and attitudes toward minority village tourism. The findings indicated that tourist experience included natural aesthetic, cultural aesthetic, service and interaction, and entertainment. The main motivation was to experience unique cultural activities. The strongest perceptions were of the local villagers, Miao and Dong family life, and tourism services and environments. Tourist attitudes were mostly positive. Suggestions for better satisfying tourist needs and improving experiences were derived from the data. View Full-Text
Keywords: ethnic tourism; ethnic minority village tourism; tourist experience; motivations; perceptions; attitudes ethnic tourism; ethnic minority village tourism; tourist experience; motivations; perceptions; attitudes
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MDPI and ACS Style

Li, X.; Xie, C.; Morrison, A.M.; Nguyen, T.H.H. Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism. Sustainability 2021, 13, 2364. https://doi.org/10.3390/su13042364

AMA Style

Li X, Xie C, Morrison AM, Nguyen THH. Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism. Sustainability. 2021; 13(4):2364. https://doi.org/10.3390/su13042364

Chicago/Turabian Style

Li, Xiang, Chaowu Xie, Alastair M. Morrison, and Thi Hong Hai Nguyen. 2021. "Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism" Sustainability 13, no. 4: 2364. https://doi.org/10.3390/su13042364

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