- Article
Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers
- Abdullah Al Mamun,
- Noorshella Che Nawi,
- Naeem Hayat and
- Noor Raihani Binti Zainol
This study examined the effect of environmental concern, attitude, subjective norm, perceived behavioural control, and availability on the intention to purchase green skincare products and the effect of purchase intention on the purchase of green ski...

