Next Article in Journal
Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”
Previous Article in Journal
The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies
Article

Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions

School of Economics and Management, Tongji University, Shanghai 200092, China
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(15), 5980; https://doi.org/10.3390/su12155980
Received: 30 June 2020 / Revised: 21 July 2020 / Accepted: 22 July 2020 / Published: 24 July 2020
To develop more competitive strategies for different types of remanufacturing companies under the trade-in remanufacturing policy, this paper investigates the impact of the trade-in remanufacturing policy and consumer choice behavior on decisions of a traditional brand remanufacturer and a third-party brand remanufacturer by using a consumer utility model. The results suggest that the trade-in remanufacturing policy increases demand for the third-party brand, but does not increase demand for the traditional brand. Further, although trade-in remanufacturing policy increases both brand prices, it also increases consumer surplus and corporate profits. Neither the traditional brand remanufacturer nor the third-party brand remanufacturer can completely monopolize the remanufacturing market. In this situation, the traditional brand remanufacturer should strive to increase consumer loyalty, and the third-party brand remanufacturer should strive for consumer recognition of third-party remanufactured products. View Full-Text
Keywords: trade-in remanufacturing policy; consumer behavior; consumer utility trade-in remanufacturing policy; consumer behavior; consumer utility
Show Figures

Figure 1

MDPI and ACS Style

Wang, Z.; Duan, Y.; Huo, J. Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions. Sustainability 2020, 12, 5980. https://doi.org/10.3390/su12155980

AMA Style

Wang Z, Duan Y, Huo J. Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions. Sustainability. 2020; 12(15):5980. https://doi.org/10.3390/su12155980

Chicago/Turabian Style

Wang, Zhen, Yongrui Duan, and Jiazhen Huo. 2020. "Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions" Sustainability 12, no. 15: 5980. https://doi.org/10.3390/su12155980

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop