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Concept Paper

Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”

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School of Management, Jiangsu University, Zhenjiang 212013, China
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Faculty of Philosophy, University of Zagreb, 10000 Zagreb, Croatia
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School of Media, Shanghai Jiaotong University, Shanghai 200240, China
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Ministry of Health of the Republic of Uzbekistan, Tashkent 100011, Uzbekistan
*
Authors to whom correspondence should be addressed.
Sustainability 2020, 12(15), 5981; https://doi.org/10.3390/su12155981
Received: 28 May 2020 / Revised: 17 June 2020 / Accepted: 11 July 2020 / Published: 24 July 2020
(This article belongs to the Section Economic and Business Aspects of Sustainability)
The research explores key factors impacting enterprise operational sustainability and the ability to transcend adversity during different stages of a crisis, such as the COVID-19 pandemic. The current study draws from the Theory of Crisis Management Teams, the Stakeholder Theory, and the Distributed Cognition Theory to build an “Enterprise Effectiveness and Sustainability Model during Pandemic.” Existing theoretical background joint with contemporary success case studies helped to identify the essential aspects and strategies enterprises should employ to survive and thrive during crisis and post-crisis. We have conceptualized an innovative approach to COVID-19 from the perspective of organizational characteristics, operations, digital transformation, and financial planning. The findings suggest that enterprises having distributed leadership, workforce and adaptive culture sustain business operations during a pandemic. Furthermore, resilient enterprises allow for more informed and decentralized decision-making. Prosperous organizations leverage Internet and Communication Technology (ICT) and integrate Intranet, social media, and online communication platforms into their daily business routines, as this helps to establish trust and build bonds with employees, stakeholders, and customers during and post-crisis. Finally, balancing between the stockpiling of resources and resiliency is crucial in anticipation of a crisis. Therefore, we conclude that enterprises with financial contingency plans sustain their business operations during a pandemic. View Full-Text
Keywords: COVID-19 business implications; sustainability in crisis; COVID-19 management; sustainable enterprise; enterprise effectiveness; pandemic sustainability model; enterprise sustainability; COVID-19 COVID-19 business implications; sustainability in crisis; COVID-19 management; sustainable enterprise; enterprise effectiveness; pandemic sustainability model; enterprise sustainability; COVID-19
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MDPI and ACS Style

Obrenovic, B.; Du, J.; Godinic, D.; Tsoy, D.; Khan, M.A.S.; Jakhongirov, I. Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”. Sustainability 2020, 12, 5981. https://doi.org/10.3390/su12155981

AMA Style

Obrenovic B, Du J, Godinic D, Tsoy D, Khan MAS, Jakhongirov I. Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”. Sustainability. 2020; 12(15):5981. https://doi.org/10.3390/su12155981

Chicago/Turabian Style

Obrenovic, Bojan, Jianguo Du, Danijela Godinic, Diana Tsoy, Muhammad A.S. Khan, and Ilimdorjon Jakhongirov. 2020. "Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”" Sustainability 12, no. 15: 5981. https://doi.org/10.3390/su12155981

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