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Article

The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study

1
Department of Business Economics, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s/n, 28032 Madrid, Spain
2
Department of Contemporary History and Actual World, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s/n, 28032 Madrid, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(21), 6105; https://doi.org/10.3390/su11216105
Received: 11 September 2019 / Revised: 10 October 2019 / Accepted: 17 October 2019 / Published: 2 November 2019
Social media is currently a powerful way for companies to keep in touch with their customers and promote new products. The main objective of this research paper is to analyze the impact of social media marketing on environmental sustainability in food and beverage service companies in Spain, taking customer satisfaction into account. The variables, such as customer trust, perceived value, and continuance intention, were also studied to determine whether they influence environmental sustainability. In order to achieve the stated objective, a questionnaire was created and the obtained data was analyzed using a PLS-SEM (partial least squares structural equation modeling) methodology. The main conclusion of this study is an important contribution to the academic literature and is also helpful for restaurant managers for planning communication strategies through social media, since environmental sustainability is one of the main concerns of the public. View Full-Text
Keywords: environmental sustainability; social media; restaurants; satisfaction; trust environmental sustainability; social media; restaurants; satisfaction; trust
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MDPI and ACS Style

Martínez-Navalón, J.G.; Gelashvili, V.; Debasa, F. The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study. Sustainability 2019, 11, 6105. https://doi.org/10.3390/su11216105

AMA Style

Martínez-Navalón JG, Gelashvili V, Debasa F. The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study. Sustainability. 2019; 11(21):6105. https://doi.org/10.3390/su11216105

Chicago/Turabian Style

Martínez-Navalón, Juan G., Vera Gelashvili, and Felipe Debasa. 2019. "The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study" Sustainability 11, no. 21: 6105. https://doi.org/10.3390/su11216105

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