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World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Articles in this Issue were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on as a courtesy and upon agreement with AVERE.
Open AccessArticle

OEM’s Electric Vehicle Strategies: Risk Assessment

SCOPE, Automotive Intelligence Center, P.E. Boroa, P 2A-4, 48340 Amorebieta, Spain
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2012, 5(4), 911-952;
Published: 28 December 2012
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In order to analyze the approach of the main automotive players regarding the electrification path each one is following, this report assesses those aspects required for a consistent corporate product strategy. As distinctive differences are found in terms of the scope of products, some boundaries are defined based on the mobility concept, establishing the differentiation of the current automotive business into two separated industries. After analyzing each of the industries, the report focuses on four automotive OEMs and the way they are coping with the competition for profit in each scenario. The paper also analyses and assesses both each OEM strategic choice and business model.
Keywords: hybrid; electric; positioning; business model; strategy hybrid; electric; positioning; business model; strategy
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Saperas, O.; Legarreta, E. OEM’s Electric Vehicle Strategies: Risk Assessment. World Electr. Veh. J. 2012, 5, 911-952.

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