Next Article in Journal
Exploring the Paths to One Million Plug-in Electric Vehicles by 2015 Using MA3T Model
Previous Article in Journal
Policy strategies for an emergent technology: lessons from the analysis of EV-policy in 8 North- European countries
Article Menu

Article Versions

Export Article

World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Articles in this Issue were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon agreement with AVERE.
Open AccessArticle

OEM’s Electric Vehicle Strategies: Risk Assessment

SCOPE, Automotive Intelligence Center, P.E. Boroa, P 2A-4, 48340 Amorebieta, Spain
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2012, 5(4), 911-952; https://doi.org/10.3390/wevj5040911
Published: 28 December 2012
PDF [3791 KB, uploaded 18 May 2018]

Abstract

In order to analyze the approach of the main automotive players regarding the electrification path each one is following, this report assesses those aspects required for a consistent corporate product strategy. As distinctive differences are found in terms of the scope of products, some boundaries are defined based on the mobility concept, establishing the differentiation of the current automotive business into two separated industries. After analyzing each of the industries, the report focuses on four automotive OEMs and the way they are coping with the competition for profit in each scenario. The paper also analyses and assesses both each OEM strategic choice and business model.
Keywords: hybrid; electric; positioning; business model; strategy hybrid; electric; positioning; business model; strategy
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Saperas, O.; Legarreta, E. OEM’s Electric Vehicle Strategies: Risk Assessment. World Electr. Veh. J. 2012, 5, 911-952.

Show more citation formats Show less citations formats

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
World Electr. Veh. J. EISSN 2032-6653 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top