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Article

OEM’s Electric Vehicle Strategies: Risk Assessment

by
Oriol Saperas
* and
Elixabet Legarreta
SCOPE, Automotive Intelligence Center, P.E. Boroa, P 2A-4, 48340 Amorebieta, Spain
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2012, 5(4), 911-952; https://doi.org/10.3390/wevj5040911
Published: 28 December 2012

Abstract

In order to analyze the approach of the main automotive players regarding the electrification path each one is following, this report assesses those aspects required for a consistent corporate product strategy. As distinctive differences are found in terms of the scope of products, some boundaries are defined based on the mobility concept, establishing the differentiation of the current automotive business into two separated industries. After analyzing each of the industries, the report focuses on four automotive OEMs and the way they are coping with the competition for profit in each scenario. The paper also analyses and assesses both each OEM strategic choice and business model.
Keywords: hybrid; electric; positioning; business model; strategy hybrid; electric; positioning; business model; strategy

Share and Cite

MDPI and ACS Style

Saperas, O.; Legarreta, E. OEM’s Electric Vehicle Strategies: Risk Assessment. World Electr. Veh. J. 2012, 5, 911-952. https://doi.org/10.3390/wevj5040911

AMA Style

Saperas O, Legarreta E. OEM’s Electric Vehicle Strategies: Risk Assessment. World Electric Vehicle Journal. 2012; 5(4):911-952. https://doi.org/10.3390/wevj5040911

Chicago/Turabian Style

Saperas, Oriol, and Elixabet Legarreta. 2012. "OEM’s Electric Vehicle Strategies: Risk Assessment" World Electric Vehicle Journal 5, no. 4: 911-952. https://doi.org/10.3390/wevj5040911

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