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Int. J. Mol. Sci. 2014, 15(10), 18742-18746;

Marketing Netcoatings for Aquaculture

318 Westover Drive, Asheville, NC 28801, USA
Received: 21 July 2014 / Revised: 18 September 2014 / Accepted: 29 September 2014 / Published: 17 October 2014
(This article belongs to the Special Issue New Non (Limited)-Toxic Antifouling Solutions)
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Unsustainable harvesting of natural fish stocks is driving an ever growing marine aquaculture industry. Part of the aquaculture support industry is net suppliers who provide producers with nets used in confining fish while they are grown to market size. Biofouling must be addressed in marine environments to ensure maximum product growth by maintaining water flow and waste removal through the nets. Biofouling is managed with copper and organic biocide based net coatings. The aquaculture industry provides a case study for business issues related to entry of improved fouling management technology into the marketplace. Several major hurdles hinder entry of improved novel technologies into the market. The first hurdle is due to the structure of business relationships. Net suppliers can actually cut their business profits dramatically by introducing improved technologies. A second major hurdle is financial costs of registration and demonstration of efficacy and quality product with a new technology. Costs of registration are prohibitive if only the net coatings market is involved. Demonstration of quality product requires collaboration and a team approach between formulators, net suppliers and farmers. An alternative solution is a vertically integrated business model in which the support business and product production business are part of the same company. View Full-Text
Keywords: aquaculture developments; aquaculture net coatings; fouling management; marketing; biocide registration; business development aquaculture developments; aquaculture net coatings; fouling management; marketing; biocide registration; business development
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Martin, R.J. Marketing Netcoatings for Aquaculture. Int. J. Mol. Sci. 2014, 15, 18742-18746.

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Int. J. Mol. Sci. EISSN 1422-0067 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
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