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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 34

Article: When Emotions Matter: Emotional-Mission Congruence in Reward-Based Crowdfunding
Authors: by Ji-hyun Lee and Eun-jung Hyun
Link: https://www.mdpi.com/0718-1876/21/1/34

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