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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 31
Article: Mere Virtual Presence Experiences (MVPE) Drive Online Brand Community Members’ Purchasing Behavior: Moderating Roles of Consumers’ Need for Uniqueness (CNFU) and Product Type
  • Authors:
  • Ching-Jui Keng 1,
  • Ming-Yiin Hu 2,* and
  • Min-Cyun Jiang 2
Link: https://www.mdpi.com/0718-1876/21/1/31

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