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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 308
Article:
Points Accumulation Framework and Spending Behavior—Accelerating vs. Linear Points: The Impact of Loyalty Framework on Consumer Spending
Authors:
by
Song Li, Hongyu Zhang, Atif Ullah and Jiao Feng
Link:
https://www.mdpi.com/0718-1876/20/4/308
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