Li, S.; Zhang, Y.; Tang, Y.; Zhao, W.; Yu, Z.
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 66.
https://doi.org/10.3390/jtaer20020066
AMA Style
Li S, Zhang Y, Tang Y, Zhao W, Yu Z.
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(2):66.
https://doi.org/10.3390/jtaer20020066
Chicago/Turabian Style
Li, Shugang, Yuqi Zhang, Yixin Tang, Wenjing Zhao, and Zhaoxu Yu.
2025. "Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2: 66.
https://doi.org/10.3390/jtaer20020066
APA Style
Li, S., Zhang, Y., Tang, Y., Zhao, W., & Yu, Z.
(2025). Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 66.
https://doi.org/10.3390/jtaer20020066