Search Results (330)

This study empirically examines the impact of artificial intelligence (AI) service competency on digital economic activities, digital social participation, and daily life satisfaction. It also investigates the mediating role of e-commerce utilization in these relationships. The ultimate aim is to provide practical implications for enhancing citizens’ quality of life and promote their active participation in the digital society. This study employed data from 7001 respondents drawn from the 2023 Digital Information Gap Survey. The analysis was conducted using SPSS 29.0 and structural equation modeling (SEM) to examine the structural relationships between variables. The results revealed that perceived usefulness of AI technology had a significant positive effect on digital economic activities, while digital information competency positively influenced both digital economic activities and daily life satisfaction. In contrast, attitude toward AI technology did not have a significant effect on digital economic activities and even showed a negative association with digital social participation. Furthermore, digital information competency demonstrated a significant indirect effect on the overall digital outcomes through the mediating role of the level of e-commerce utilization. This study applies an integrated theoretical framework combining the Theory of Reasoned Action (TRA) and the Unified Theory of Acceptance and Use of Technology (UTAUT). It goes beyond theoretical interpretation by delivering practical implications that offer academic and policy value, particularly for developing policy strategies such as reducing the digital divide. Full article

Background/Objectives: Artificial intelligence (AI) is increasingly applied in breast imaging, with potential to improve diagnostic accuracy and reduce workload in mammographic breast cancer screening. However, real-world integration of AI into national screening programs remains limited, and little is known about radiologists’ perspectives in Asian settings. This study aimed to explore radiologists’ perceptions of AI adoption in Singapore’s breast screening program, focusing on perceived benefits, barriers, and requirements for safe integration. Methods: We conducted a mixed methods study involving a cross-sectional survey of 17 radiologists with prior experience using AI-assisted mammography, followed by semi-structured interviews with 10 radiologists across all three public healthcare clusters. The survey measured confidence in AI, attitudes toward its diagnostic role, and integration preferences. Interviews were analyzed thematically, guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. Results: Among survey respondents, 64.7% recommended AI as a companion reader, though only 29.4% rated its performance as comparable to humans. Confidence was highest when AI was validated on local datasets (mean 9.3/10). Interviews highlighted AI’s strengths in routine, fatigue-prone tasks, but skepticism for complex cases. Concerns included false positives, workflow inefficiencies, medico-legal accountability, and long-term costs. Radiologists emphasized the importance of national guidelines, local validation, and clear role definition to build trust. Conclusions: Radiologists support AI as an adjunct to, but not a replacement for, human readers in breast cancer screening. Adoption will require robust regulatory frameworks, seamless workflow integration, transparent validation on local data, and structured user training to ensure safe and effective implementation. Full article

This paper reports a study conducting an in-depth analysis of the impacts of ethical training on the adoption of AI tools among computer science students in higher vocational colleges. These students will serve as the pivotal human factor for advancing the field of AI. Aiming to explore practical models for integrating AI ethics into computer science education, the research seeks to promote more responsible and effective AI application and therefore become a positive influence in the field. Employing a mixed-methods approach, the study included 105 students aged 20–24 from a vocational college in Guangdong Province, a developed region in China. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, a five-point Likert scale was used to evaluate the participants’ perceptions of AI tool usage based on ethical principles. The Structural Equation Modeling (SEM) results indicate that while participants are motivated to adopt AI technologies in certain aspects, performance expectancy negatively impacts their intention and actual usage. After systematically studying and understanding AI ethics, participants attribute a high proportion of responsibility (84.89%) to objective factors and prioritized safety (27.11%) among eight ethical principles. Statistical analysis shows that habit (β = 0.478, p < 0.001) and hedonic motivation (β = 0.239, p = 0.004) significantly influence behavioral intention. Additionally, social influence (β = 0.234, p = 0.008) affects use behavior. Findings regarding factors that influence AI usage can inform a strategic framework for the integration of ethical instruction in AI applications. These findings have significant implications for curriculum design, policy formulation, and the establishment of ethical guidelines for AI deployment in higher educational contexts. Full article

Background: Mental health is increasingly prioritized in Saudi Arabia, with growing interest in digital solutions. Objectives: The study’s objective was to assess awareness, acceptance, and use of mobile mental health applications among Saudis. Methods: A cross-sectional online survey, based on the UTAUT model, explored performance expectancy, effort expectancy, social influence, and privacy concerns among 1613 participants. Results: While 68.9% were aware of at least one mental health app, only 20% actively used them. Awareness was influenced by gender, age, employment, marital status, and region, whereas utilization depended on gender, age, education, region, and acceptance. Performance expectancy strongly predicted usage. Conclusions: Despite high awareness, usage of mobile mental health applications remains low in Saudi Arabia. Demographic factors affect awareness, and acceptance drives utilization. App developers should consider these factors to enhance engagement and effectiveness. Full article

As an emerging technology for sustainable, safe, energy-efficient, and smooth traffic flow, autonomous public transport (APT) has been widely studied in recent years. However, the influence of conventional public transport (CPT) on behavioural intentions toward APT is largely overlooked. While APT is in its nascent phase, users’ choices may be shaped by their perceptions and attitudes toward CPT. Therefore, identifying these perceptions and examining their effect on behavioural intention is crucial. In this study, the Unified Theory of Acceptance and Use of Technology (UTAUT) is integrated with the satisfaction-loyalty model to analyze the key factors influencing behavioural intentions toward APT. To obtain more precise findings, this study examined public transport by type, including rubber-tired systems, urban rail, and bus rapid transit, rather than as a single mode, unlike many previous studies. A survey (n = 1271) was employed to validate the theoretical model among CPT users in Istanbul. The results indicate that loyalty to CPT significantly influences behavioural intention toward APT. Moreover, users of different CPT types have distinct priorities influencing their intention to use APT. While users of rubber-tired systems prioritize effort expectancy, social influence and facilitating conditions, users of urban rail systems consider social influence, trust and loyalty to CPT to be decisive factors. Furthermore, users of bus rapid transit systems consider performance expectancy, effort expectancy, trust, and loyalty to CPT as key factors influencing their behavioural intention. The findings are expected to enrich theoretical research on behavioural intention toward APT and guide future integration and transition between CPT and APT. Full article

AI-based assistive technologies (AIATs) are increasingly recognised as essential tools to enhance accessibility, independence, and inclusion for visually impaired students in higher education. However, limited evidence exists regarding the determinants of their acceptance and use, particularly in terms of psychosocial factors. This study aimed to extend the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating physical self-esteem (PSE) as a moderator and behavioural intention (BI) as a mediator within a single model. Data were collected through a validated questionnaire administered to 395 visually impaired undergraduates across five Saudi universities. Constructs included effort expectancy (EE), performance expectancy (PE), facilitating conditions (FCs), social influence (SI), BI, and PSE. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used for analysis. Results showed that PE and SI significantly predicted both BI and adoption, while EE strongly predicted BI but not AIAT adoption; FC had no significant influence on either outcome. BI positively affected AIAT adoption and mediated the effects of PE, EE, and SI, but not FC. Moderation analysis indicated that PSE strengthened the influence of PE, EE, and SI on BI and adoption. These findings underscore the significance of psychological factors, particularly self-esteem, in promoting the adoption of AIAT and offer guidance for developing inclusive educational strategies. Full article

Cultural heritage tourism is a vital part of Malaysia’s tourism sector, attracting visitors to iconic UNESCO sites like George Town and Melaka. However, these heritage sites face growing challenges from overcrowding and environmental degradation, which accelerate the deterioration of historic architecture and cultural artifacts. Preservation efforts often require site closures, which negatively impact tourist experiences and satisfaction. Thus, augmented reality (AR) offers a solution by supporting heritage management and preservation, allowing visitors to engage with virtual representations via mobile AR apps, thereby enhancing visitor engagement and travel experience. Despite global adoption, mobile AR apps often suffer from low user retention, with many users abandoning them shortly after downloading them. Understanding what drives continued usage is crucial for successful AR implementation. This study integrates the expectation confirmation model (ECM) and the unified theory of acceptance and use of technology 2 (UTAUT2) to examine the determinants affecting user’s experiential satisfaction and continued usage intention of mobile AR apps. An online survey of 450 domestic tourists in George Town and Melaka was conducted. Data analysis using structural equation modeling with SmartPLS 4.0 revealed that the integrated model offers a stronger predictive power and significantly outperforms ECM and UTAUT2 individually. The findings contribute valuable insights for researchers, app developers, tourism stakeholders, and policymakers. Full article

Virtual Reality (VR), particularly when integrated with Building Information Modeling (BIM), is transforming architectural practice in developed economies. However, its adoption in developing countries remains limited due to infrastructural, economic, and organizational challenges. This study addresses this gap by empirically evaluating VR readiness among emerging architectural professionals in Oman through a novel integrated framework. This framework combines the Unified Theory of Acceptance and Use of Technology (UTAUT), which focuses on functional drivers like usefulness, with Presence Theory, which captures experiential drivers like immersion. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the survey data and assess VR readiness. The analysis revealed that prior VR exposure significantly predicts adoption intention, a relationship that is partially mediated by perceived usefulness. Organizational support emerged as a key moderator, effectively mitigating the impact of technical barriers on adoption decisions. The model explained the variance in adoption intention, highlighting that experiential familiarity, functional evaluation, and institutional support were critical for advancing digital transformation. The findings provide actionable insights for educational institutions, policymakers, and industry stakeholders aiming to prepare the next generation of architects in Oman and similar economies for VR adoption. By validating a dual-pathway adoption framework, this research contributes both theoretically and practically to understanding immersive technology assimilation in resource-constrained professional contexts. Full article

Financial literacy has grown significantly in recent years, leading to increased accountability among individuals in managing their spending, investments, and financial planning. To effectively develop new technologies, how potential users respond to them beforehand must be understood. In this study, we developed a model based on the unified theory of acceptance and use of technology (UTAUT), encompassing five primary components: performance expectations, social influence, facilitating conditions, satisfaction, and continuation intentions. A total of 250 participants’ data were analyzed using an artificial neural network (ANN) to evaluate the integrated model. The results showed variables affecting lower-middle-class users of a digital financial literacy application’s acceptance of new technology. Full article

The rise of financial technology (FinTech) has generated substantial research on its adoption by customers and the associated implications for traditional banks. This systematic review addresses two questions: (1) What factors enable or hinder consumer adoption of FinTech? (2) How does consumer adoption of FinTech affect the performance of traditional banks? Following the PRISMA guidelines, we screened and analyzed 109 peer-reviewed articles published between 2016 and 2024 in Scopus and Web of Science. The findings show that adoption is driven by economic incentives, digital infrastructure, personalized services, and institutional support, while barriers include limited literacy, perceived risk, and regulatory uncertainty. At the bank level, adoption enhances operational efficiency, customer loyalty, and revenue growth but also generates compliance costs, cybersecurity risks, and competition. Consumer adoption studies primarily employ the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), often extended with trust and privacy constructs. In contrast, bank performance research relies on empirical analyses with limited theoretical grounding. This review bridges behavioral and institutional perspectives by linking consumer-level drivers of adoption with organizational outcomes, offering an integrated conceptual framework. The limitations include a restriction of the retrieved literature to English publications in two databases. Future work should apply longitudinal, multi-theory models to deepen the understanding of how consumer behavior shapes bank performance. Full article

We explored the adoption of virtual try-on (VTO) technology in Taiwan’s fashion retail sector, which has gained prominence as consumer behavior online has changed since the COVID-19 pandemic. Using an extended unified theory of acceptance and use of technology 2 (UTAUT2) model, we examined the behavioral intentions and actual usage of VTO. The original framework of the UTAUT2 model was modified by excluding experience and incorporating personality traits as moderating variables. Based on 257 valid survey responses analyzed using SmartPLS 4.1, influencing factors were identified, revealing that gender was a significant moderator in VTO adoption. Full article

(1) Background: Mobile populations living in disadvantaged circumstances often face disrupted continuity of care due to incomplete or inaccessible health records. This feasibility study explored the perceived usefulness of Electronic Personal Health Records (EPHRs) in enhancing access to and continuity of care for mobile populations across Denmark, Ghana, Kenya, and The Netherlands. (2) Methods: A qualitative study using ninety semi-structured interviews, with multi-level stakeholders ranging from policymakers to mobile individuals, recruited through purposive and convenience sampling. Interview guides and analysis were informed by the Technology Acceptance Model (TAM), and analysis by the Unified Theory of Acceptance and Use of Technology (UTAUT). (3) Results: Stakeholders highlighted the value of improved medical data sharing and ownership and considered EPHRs promising for enhancing care continuity and efficiency. Key concerns included limited digital and health literacy, and data security and privacy, underscoring the need for education and safeguards against inappropriate data sharing. Due to differences in digital readiness and privacy guidelines, a one-size-fits-all EPHR is unlikely to succeed. (4) Conclusions: EPHRs are considered valuable tools to enhance care continuity and increase patient ownership, but they face technical, structural, and social challenges, including data security and varying levels of digital (health) literacy. Successful implementation requires context-sensitive, co-created solutions supported by strong policy frameworks. Full article

The new era of FinTech services enabled the financial sector to benefit from innovative and cost-effective products via process automation, fostering a foundation for more sustainable business growth. Despite considerable research, the determinants of FinTech services adoption by businesses remain mostly unknown. For the first time, a mixed-method study is realized combining the perspectives of FinTech services providers (experts) and FinTech service users (businesses that use FinTech). To elicit the providers’ views, interviews have been conducted with experts from FinTech service providers. From the user side, data generated via online surveys was evaluated in an adjusted Unified Theory of Acceptance and Use of Technology (UTAUT2) model tailored to FinTech specifics using the R implementation of PLS-SEM. The results of this analysis enabled comparisons between the perspectives of providers and users to identify similarities and differences in adoption factors. Correspondingly, conclusions on FinTech adoption encourage FinTech service providers to adjust their solutions to better fit the business requirements. For business owners, they provide valuable insights on how to streamline their financials and foster sustainable growth through efficiency gains. Full article

Against the backdrop of the low-altitude economy, with the widespread application of drones in sports scenarios, the driving mechanism of users’ long-term usage intention has become a key issue in technology adoption research. To investigate the critical factors influencing the continuous use of drone products by sports-involved populations, this study builds a factor model for users’ continuous use of drones. It is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, integrating the UTAUT2 model and specific user needs in sports scenarios. Both traditional structural equation modeling (SEM) and Bayesian structural equation modeling (BSEM) are employed for empirical testing. Through the analysis of 297 valid questionnaire responses, it is found that the Bayesian approach yields a better fit. Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Safety and Environmental Compatibility all exert significant positive impacts on users’ continuous usage intention, with Effort Expectancy having the most prominent influence. On this basis, service strategies for drone brands are proposed to support product design and service provision. This study preliminarily indicates that Bayesian analysis possesses advantages and potential in this field. Meanwhile, the factor model for users’ long-term drone usage can meet the development needs in sports scenarios, and it has strong feasibility as a design model for users’ long-term drone usage. Full article

This study extended the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating affective constructs (innovativeness, optimism, and hedonic motivation) to examine user adoption of autonomous bus (AB) in China, where government-supported deployment creates unique adoption dynamics. Analyzing 313 responses, collected via stratified sampling using SmartPLS 4.0, we identified innovativeness as the dominant driver (total effect, β = 0.347), directly influencing behavioral intention (β = 0.164*) and indirectly shaping optimism (β = 0.692*), effort expectancy (β = 0.347*), and hedonic motivation (β = 0.681*). Our findings highlight contextual influences in public service systems. Performance expectancy (β = 0.153*) exerts a stronger effect than hedonic or social factors (H6/H3 rejected), while optimism demonstrates a dual scaffolding effect (OPT→EE, β = 0.189*; OPT→PE, β = 0.401*), reflecting a “calculative optimism” pattern where users balance technological interest with pragmatic utility evaluation in policy-supported deployment contexts. From a practical perspective, these findings suggest targeting high-innovativeness users through incentive programs, emphasizing system reliability over ease of use, and implementing adapted designs. This study contributes to the literature both theoretically, by validating the hierarchical role of innovativeness in UTAUT, and practically, by offering actionable strategies for China’s ongoing AB deployment initiative, including ISO-standardized UX and policy tools such as municipal Innovator Badges. Full article