AI-Based Disruption, Innovations, and New Business Models in E-Commerce: Empirical Research, Case Studies and Current Trends

Special Issue Editors


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Guest Editor
Telecommunications and Mobile Media, RheinMain University of Applied Sciences, CAEBUS Center of Advanced E-Business Studies, Wiesbaden, Germany
Interests: innovation management and marketing; media & AI, technology acceptance; up-front user research; prototyping; mobile HCI and UX
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Guest Editor
Faculty of Economic and Administrative Sciences, Business Administration, Turkish-German University, Istanbul, Turkey
Interests: digital transformation; digital leadership; remote working; AI-disruption in business; digital marketing; process management

E-Mail Website
Guest Editor
Faculty of Economic and Administrative Sciences, Business Administration, Turkish-German University, Istanbul, Turkey
Interests: digital marketing; AI and marketing; digital transformation; e-business; augmented reality applications in marketing; sustainable marketing

Special Issue Information

Dear Colleagues,

We are pleased to announce a call for papers for an upcoming Special Issue focusing on the transformative role of artificial intelligence (AI) in the evolving landscape of electronic and mobile commerce. As AI technologies continue to advance, they are fundamentally reshaping e-commerce by enabling personalized experiences, intelligent automation, and innovative business models.

This Special Issue welcomes original research and conceptual papers that explore the impact of AI on digital commerce, with an emphasis on cutting-edge applications and strategic implications. We particularly encourage submissions addressing, but not limited to, the following topics:

  • AI-driven personalization and recommendation systems;
  • Conversational AI and intelligent chatbots in customer engagement;
  • AI-based predictive analytics and consumer behavior insights;
  • AI-enabled dynamic pricing and revenue optimization;
  • Novel AI-based business models and digital innovations in e-commerce;
  • AI for sustainable and ethical e-commerce practices.

There are two ways to participate in this JTAER Special Issue:

  1. Authors can directly submit through the MDPI submission platform for the regular fee.
  2. Authors could also participate in the 9th International Workshop on Entrepreneurship, Electronic, and Mobile Business, taking place in Istanbul, Turkey (October 9–10, 2025) to qualify for a discount. Selected papers from the IWEMB workshop will be invited to submit to this JTAER Special Issue and receive a 50% discount when accepted by JTAER for publication. Please visit the IWEMB website for information on participation and workshop deadlines (https://iwemb.org/).

Prof. Dr. Stephan Böhm
Dr. Sid Suntrayuth
Prof. Dr. Müge Klein
Prof. Dr. Ela Sibel Bayrak Meydanoğlu
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • artificial intelligence
  • e-commerce
  • business models
  • digital disruption
  • innovation

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Published Papers

This special issue is now open for submission.
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