8 Results Found

This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research o...

Amidst the abundance of skincare options, the process of identifying the most fitting products is a daunting task. This challenge is further intensified when brands frequently lack transparency concerning their environment-friendly characteristics, f...

Brand reputation directly influences customer trust and decision-making. A good reputation can lead to greater customer loyalty, commitment, and advocacy. This study aims to understand the effects of brand reputation on customer trust and loyalty and...

Artificial intelligence (AI) stands out as a transformative force in various sectors, offering both new opportunities and challenges. In tourism and music events, AI has proven to be a powerful tool for improving the attendee experience, personalizin...

Quality improvement practice (QIP), as a competitive strategy, is increasingly vital for auto factories to improve the product quality and brand reputation. Quality activity on selected automotive parts among a variety of competing candidates is feat...

Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers’ use...

The identification of a sustainable competitive position in enterprises is a common concern of information science and sustainable development research. Achievement of sustainable competitive position and superior performance is the first priority of...

In the current digital era, the Google Play Store and the App Store are major platforms for the distribution of mobile applications and games. Billions of users regularly download mobile games and provide reviews, which serve as a valuable resource f...