From Supply Chains to Customer Experience: Business Model Innovation in the Digital Era
A special issue of Systems (ISSN 2079-8954). This special issue belongs to the section "Supply Chain Management".
Deadline for manuscript submissions: 30 June 2026 | Viewed by 779
Special Issue Editor
Special Issue Information
Dear Colleagues,
Digital transformation has reshaped how organizations design, deliver, and capture value, bridging supply chains with customer experience in unprecedented ways. Advances in artificial intelligence, blockchain, big data analytics, and digital platforms have not only optimized operational efficiency but also redefined how businesses engage with customers. This Special Issue aims to explore the intersection of supply chain innovation, business model transformation, and marketing strategies in the digital era, with a focus on how firms create seamless, customer-centric experiences.
The Issue will address how supply chains, traditionally viewed as operational backbones, have become critical enablers of customer satisfaction, personalization, and trust. At the same time, business model innovation has evolved beyond efficiency-driven approaches to embrace customer engagement, digital ecosystems, and sustainable practices. Key areas of interest include digital platforms for customer interaction, data-driven personalization, omnichannel strategies, co-creation of value, and the integration of sustainable supply chain practices to meet rising consumer expectations.
This Special Issue seeks to provide academics, practitioners, and policymakers with insights into how organizations can align supply chain transformation and business model innovation with marketing strategies to deliver lasting value. By linking operational excellence with customer-centricity, the Issue will contribute to understanding how digital transformation is redefining competitive advantage in global markets.
We welcome conceptual papers, empirical studies, and case-based research that examine how businesses are rethinking supply chains and business models to deliver superior customer experiences. Topics may include digital marketing integration with supply chain strategies, customer experience management, Marketing innovation, Open innovation to improve customer experience, the role of big data in predicting consumer needs, and challenges such as digital ethics, data privacy, and organizational readiness.
- Digital Marketing–Supply Chain Integration for Superior Customer Experience.
- Customer Experience Management in the Era of Digital Supply Chains.
- Data-Driven Personalization and Customer Engagement.
- Omnichannel Marketing and Logistics Alignment.
- Digital Platforms as Customer Interaction Hubs.
- Sustainable Marketing and Green Consumer Value Creation.
- The Role of Social Media in Shaping Customer Expectations of Supply Chains.
- Customer Co-Creation in Business Model Innovation.
- Digital Trust and Ethical Marketing in Data-Driven Business Models.
- Transforming Customer Loyalty Programs Through AI and Blockchain.
Dr. Asif Muzaffar
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Systems is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- digital transformation
- supply chain innovation
- business model innovation
- customer experience
- data-driven personalization
- omnichannel strategies
- sustainable marketing
- digital platforms
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