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Sustainability
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Niche Tourism and Sustainable Marketing Trends
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Niche Tourism and Sustainable Marketing Trends

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 10 July 2025 | Viewed by 1808

Special Issue Editors

Dr. Bruno Barbosa Sousa

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Guest Editor
1. CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Coimbra, 3045-093 Coimbra, Portugal
2. The Applied Management Research Unit (UNIAG), 4750-810 Barcelos, Portugal
3. IPCA—Polytechnic Institute of Cávado and Ave, Campus do IPCA—Lugar do Aldão, Vila Frescainha (São Martinho), 4750-810 Barcelos, Portugal
Interests: tourism innovation; sustainable tourism; sustainable marketing
Special Issues, Collections and Topics in MDPI journals
Dr. Vasco Ribeiro Santos

E-Mail Website
Guest Editor
1. Instituto Politécnico de Tomar, Quinta do Contador, Estrada da Serra, 2300-313 Tomar, Portugal
2. GOVCOPP, Campus Universitário de Santiago, Rua de S. Tiago, 3810-193 Aveiro, Portugal
3. CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria, 2520-641 Peniche, Portugal
4. ISLA—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Interests: marketing; tourism; sustainability; innovation; management; hospitality
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Considering the (post-)pandemic context and considering the worldwide UNWTO 2030 Agenda for Sustainable Development and the Sustainable Development Goals, tourism is an increasingly competitive sector. Therefore, niche tourism and sustainable marketing tourism are crucial in competitive differentiation. The main aim of the Special Issue is to bring best practices, trends, motivations, challenges, opportunities, recommendations and case studies for professionals and academics into special interest tourism and sustainable marketing perspectives.

Moreover, the subject entirely relates to the journal scope, due to the fact the themes cover the major topics and concepts addressed in the journalSustainability.

For this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:

  • Niche tourism and sustainable concerns;
  • Sustainable marketing in specific tourism contexts;
  • Sustainable strategic management in territories and place marketing;
  • Sustainable development of segmentation and niche tourism;
  • Designing sustainable and relational practices in tourism and hospitality;
  • Sustainable innovation in hospitality marketing;
  • Competitive differentiation and sustainability in tourism segments (e.g., food and wine tourism, virtual tourism, ecotourism, cultural trends, health tourism, pet-friendly tourism, accessible tourism, events, visiting friends and relatives, cross-border regions and others);
  • Green marketing and corporate social responsibility.

We look forward to receiving your contributions.

Prof. Dr. Bruno Barbosa Sousa
Prof. Dr. Vasco Ribeiro Santos
Guest Editors

Dr. Bruno Barbosa Sousa
Dr. Vasco Ribeiro Santos
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • green marketing
  • niche tourism
  • sustainable marketing
  • special interest tourism
  • sustainability

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Further information on MDPI's Special Issue policies can be found here.

Published Papers (1 paper)

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Research

22 pages, 1495 KiB  
Article
The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population
by Luzia Arantes and Bruno Barbosa Sousa
Sustainability 2025, 17(1), 305; https://doi.org/10.3390/su17010305 - 3 Jan 2025
Viewed by 1465
Abstract
The primary objective of this study is to validate the Sustainability Consciousness Questionnaire (SCQ) for the Portuguese population, ensuring its reliability and applicability across the dimensions of knowledge, attitudes, and behaviours related to sustainability. This validation is crucial for ensuring the SCQ captures [...] Read more.
The primary objective of this study is to validate the Sustainability Consciousness Questionnaire (SCQ) for the Portuguese population, ensuring its reliability and applicability across the dimensions of knowledge, attitudes, and behaviours related to sustainability. This validation is crucial for ensuring the SCQ captures local cultural nuances and provides reliable data to inform educational and policy strategies for promoting sustainability. To achieve this goal, a quantitative methodology was adopted, involving the translation and cultural adaptation of the SCQ into Portuguese. Data were collected from a convenience sample of 630 participants, aged 17 to 83, using an online platform. Ethical procedures were rigorously followed, including obtaining informed consent from all participants and ensuring data confidentiality. The factor structure of the SCQ was analysed using structural equation modelling (SEM). The analysis confirmed a three-dimensional factor structure aligned with the environmental, social, and economic pillars of sustainability, as well as significant correlations between these dimensions and real-world sustainable practices such as recycling and energy conservation. The results confirmed the construct validity of the SCQ, demonstrating robust reliability indicators across its scales and acceptable model fit indices (CFI = 0.860; TLI = 0.851; RMSEA = 0.045). These findings highlight the questionnaire’s utility as a measurement tool for sustainable consciousness in the Portuguese context. The SCQ provides a valuable resource for educators, policymakers, and researchers. For instance, educators can use the SCQ to identify gaps in students’ sustainability knowledge, policymakers can prioritise areas for intervention based on public attitudes, and researchers can explore relationships between awareness and sustainable behaviours to design effective programs. Furthermore, this study contributes to Sustainable Development Goal 4 (Quality Education) by enabling data-driven strategies to integrate sustainability education into curricula, fostering a deeper understanding of sustainable practices and behaviours essential for achieving global education goals. Full article
(This article belongs to the Special Issue Niche Tourism and Sustainable Marketing Trends)
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