Consumer Behaviour and Environmental Sustainability—Second Edition

Dear Colleagues,

It is well-established through normative arguments in the literature that sustainability transitions necessitate not only the active engagement of key actors from the triple helix of government, industry, and academia, but also consumers’ receptiveness, acceptability, and support for relevant interventions. Consumers’ attitudes, knowledge, concerns, beliefs, emotions, and preferences are of critical importance for achieving significant reductions in material consumption, effective penetration of green(er) technological innovations, sustainability-oriented adjustments in the production chain, and for developing policy schemes to coordinate action towards these goals. To understand consumers’ contributions to the above goals, it is important to examine the required changes in both their consumption patterns, including changes in social motivations for consumption, and their perceptions and reactions towards sustainability-oriented changes in the production system, such as new “green” products entering the market and novel waste management strategies. This line of research will allow for a better understanding of the expected involvement the end-user will exhibit in endorsing them and offer fruitful insights into their expected feasibility and viability upon implementation. In an attempt to contribute to this direction with this Special Issue, we welcome both theoretical and empirical contributions, under a transdisciplinary scope, that will offer up-to-date, diverse, and actionable insights on consumer behaviour vis à vis aspects of environmental sustainability that warrant policy and scholarly attention.

The first volume of the Special Issue, ‘Consumer Behaviour and Environmental Sustainability’, can be found at: https://www.mdpi.com/journal/sustainability/special_issues/JX29Z665H0.

Dr. Antonis Skouloudis
Prof. Dr. Iosif Botetzagias
Prof. Dr. Eftichios Sartzetakis
Guest Editors

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